UTM tracking & URL shortening for social media marketers
SEPTEMBER 19, 2019
Every social media marketer is different. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. This usually means measuring the value of the links they’re sharing on social media. It also means optimizing the performance of the links they’re sharing on social media. That’s where UTM tracking and URL shortening enter the picture.