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Canadian government spikes the press release

Sherrilynne Starkie

The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. Instead, Canadian government communicators are using a more digital-friendly format that’s shorter, snappier and is designed for use in social channels. Wikipedia). Related articles.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. And let’s be honest, we’ve all used it at one time or another — shame on us.

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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Yet many organizations struggle to align comms and social, leading to inconsistent messaging. Defining the Role of Social Media In Comms Strategy.

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5 LinkedIn Best Practices and 5 Examples for Government Agencies on Social Media

Social Media Strategies Summit

And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn. Use the following tactics to boost visibility: Engage with your community. Get into the habit of liking and commenting on posts from your followers and community members who don’t currently follow you. Original research.

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How to Build a Strong Social Media Presence–Organically!

agora pulse

Want to build a strong social media presence or strengthen your existing one? We’ve got tips to transform your social presence for the better … without going broke. Ever wondered how top brands have such a strong social media presence? Develop a Multi-Channel Social Media Strategy.

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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Register here.

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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But now, it needs a little power boost.