Sprout Social

JUNE 11, 2024

Each of these communities is unique, yet they all contribute to one shared college experience. At least, that’s what Gettysburg College’s social team found after testing and learning. It’s an opportunity to participate in the broader conversations surrounding your school’s brand and reputation.

Education 117

Education Social Media Strategy Collaboration 117

Sprout Social

AUGUST 30, 2024

Through digital channels, brands can resolve issues and build connections faster to increase customer satisfaction. Take tedious tasks off of your service team’s plates Anything you can do to make life easier for your service reps or support team is a plus. the same issue. The result?

Knowledge Base 118

Knowledge Base Forums Loyalty Issues 118

Hootsuite

JUNE 6, 2024

It can also improve customer engagement and brand reputation. Streams helped me track fan replies and mentions of the team across Facebook, Instagram, YouTube, and X. It helped me catch fan issues, such as with tickets, quickly. Community building Monitoring your social mentions is a great way to talk to your audience.

HootSuite 115

HootSuite Sentiment How To Hashtag 115

Sprout Social

AUGUST 21, 2023

In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. What are AI ethics?

Marketing 91

Marketing Privacy Policies Issues 91

Sprout Social

OCTOBER 22, 2024

They use it for everything and they expect brands to use it for everything, too—from customer service to commerce, discovery to community.” For brands to make their investments count, they need to find influencers with credibility in niche communities who are genuine fans of their brand. Data backs this up.

Social Media 76

Social Media Brands Survey Trends 76

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. Guidelines help you and your employer avoid behavior that can make you liable for licensing or legal issues. It’s also important for maintaining the brand’s reputation.

Guidelines 89

Guidelines Template Templates Social Media 89

Sprout Social

OCTOBER 11, 2022

In fact, most US consumers (71%) agree it’s important for brands to take a stand on sensitive issues. Keep growing their coverage of women’s sports, and keep covering issues and discussions around equality in sports. Social and world events impact your presence and community. A message to all @BBCSport followers ??

Eventful 120

Eventful Social Media How To Sports 120

Hootsuite

OCTOBER 9, 2024

Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! We'll share this with our team for consideration. Teaming up with those who already love what you do make for the most authentic, impactful partnerships! The company’s plan of action?

Examples 90

Examples HootSuite Sentiment UGC 90

Sherrilynne Starkie

MARCH 11, 2013

The National Basketball League (NBL) team owners Bytown Sports revealed the new Ottawa franchise’s team name, The Tomahawks, at a news conference at Ottawa City Hall last Tuesday. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

Sports 281

Sports Brands Focus Group Groups 281

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. However, there is often an overlap of functions across different teams. Community building : Nurture long-term growth by engaging with your audience directly.

Skills 118

Skills Template Templates Travel 118

Ignite Social Media

JULY 13, 2021

Restaurant Industry: Your brand needs to be able to assist customers who were not happy with their experience to retain loyalty and avoid damaging user generated content to go unanswered, thereby damaging your online reputation management. What should be considered for your budget?

Social Media 210

Social Media Brands Startup Loyalty 210

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. It is not extension of your product’s reputation.

Small Business 93

Small Business Reputation Case Study Press Release 93

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 134

Strategy Sentiment Marketing Analysis 134

Oktopost

MARCH 26, 2024

How it works B2B organizations, whose primary channel is LinkedIn, need easy ways to communicate with their community in the same place where they manage all of their social media activities and interactions to scale their customer care efforts. The longer a lead is left unattended, the colder it gets.

B2B 62

B2B LinkedIn Authentication Loyalty 62

The Realtime Report

NOVEMBER 21, 2023

This lack of representation is not merely unfortunate, it presents multiple issues in terms of creating effective security protocols and addressing critical vulnerabilities. His influential voice and actionable insights have solidified his reputation as a respected figure in the ever-evolving tech landscape. of cybersecurity analysts.

Organization 91

Organization Industry Engineering Reputation 91

Hootsuite

OCTOBER 24, 2024

In a 2023 CNBC poll , 58% of Americans said it’s inappropriate for companies to take a stand on issues. If you primarily sell to a specific community, they may notice your absence on topics they care about. Communication effectiveness: Can you make a difference? Which topics or issues will you address?

Social Media 83

Social Media How To Guidelines HootSuite 83

Sprout Social

MAY 24, 2022

Social messaging plays a pivotal role in customer care and brand reputation. Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions. As brands, we must remember to show the human sides of the company,” Gill says.

Social Media 134

Social Media Marketing Social Media Management Issues 134

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues. It can badly damage your brand’s reputation and you could permanently lose access to that account. ↑

Social Media 127

Social Media How To Policies Authentication 127

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 136

Marketing How To Samples Sample 136

Sprout Social

MARCH 17, 2020

To help your team respond as effectively as possible, we’re sharing a collection of Sprout features that can help you navigate everything from pausing your outbound messages to providing faster information and customer care. When working with a team, Tasks enables you to route messages to the person best suited to respond.

Features 107

Features Brands Library Team 107

Later

AUGUST 4, 2021

A “crisis” can be any event that negatively impacts your brand’s reputation — and when they hit, you often have little to no warning. Brainstorm with your team to discuss when something should be flagged as a potential crisis and escalated to the relevant decision makers. 5 Steps to Manage Social Media During a Crisis .

Social Media 110

Social Media Policies How To Instagram 110

Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.

Research 193

Research Advertising Questions Communities 193

Hootsuite

SEPTEMBER 6, 2023

When answering this question, make sure you touch on specific things that your favourite brands are doing to increase engagement and make sales, but also what they’re doing to build community — developing a positive relationship with customers is a very important part of the social media puzzle, and your employer wants you to understand that.

Social Media Management 116

Social Media Management Questions Social Media HootSuite 116

Sprout Social

JANUARY 12, 2023

When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. The steps below outline how the team formulated our current set of values. Establish your team. Refine and communicate. Gather feedback.

Brands 133

Brands How To Authentication Exercises 133

Ignite Social Media

MARCH 31, 2023

Despite some progress over time, these issues remain prevalent today. It requires effective communication, a collaboration between internal teams, and a systemic approach to change. Equal Pay for Equal Work Our leadership team is primarily women; they set the standard for how compensation gets distributed across the agency.

Team 78

Team Policies Resources Construction 78

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company.

Social Media 141

Social Media Crowdsourcing Privacy Comparison 141

Ignite Social Media

OCTOBER 13, 2020

Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Ignorant and Insensitive of Social Issues. No purchase necessary.

Campaign 110

Campaign Brands Press Release UGC 110

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 122

Reputation Strategy Brands HootSuite 122

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Brands that monitor social media mentions can use this data to quickly identify and address customer issues, offering essential customer support. Here’s an instance when Amazon replied to a user and addressed the issue.

How To 52

How To Reputation Sentiment Hashtag 52

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. Here is a closer look at the key benefits. For example, Simpli.fi

Analytics 86

Analytics Conversation Brands Sentiment 86

Sprout Social

SEPTEMBER 26, 2018

So, as a team, we’re taking a hard look at how we can continue to deliver an exceptional customer experience in an environment where the new norm is constant change. We know that reputation is built one interaction and one user experience at a time. But how we adapt to this phase of social is entirely our charge.

Team 85

Team Class Notification Privacy 85

Firebelly

DECEMBER 5, 2013

Residents use social sites, such as Facebook, to become part of a “virtual community” at their apartment buildings. Residents also use these venues to contact management teams with questions and concerns. This source of communication will continue to grow; we embrace this way of doing business.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MAY 19, 2021

By tracking their popular branded hashtags alongside phrases like “want” or “need,” their social team is able to relay customer feedback that informs content, campaign and production strategies. Pressing the follow button is the first step to becoming active brand community members. They report issues.

Engagement 140

Engagement Brands Review Influencer 140

The Realtime Report

JANUARY 28, 2019

Think carefully about how posts that issue commentary on hot-button topics like religion, politics, or gender issues might impact your relationships with customers, vendors, and others in the business community. Remember that what you post on your personal social media accounts can affect how people view your company.

Social Media 116

Social Media Discount Loyalty Energy 116

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 137

Tips Authentication LinkedIn Groups 137