Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 But a new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often. So here are 3 reasons why ….

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Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

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Hootsuite

APRIL 25, 2023

Fake accounts take advantage of the brand reputation you’ve built – and can significantly damage it in the process. For the record – yes, we reported this account right after we grabbed this screencap. For example, during anti-vaccine trucker protests in Canada last year, Facebook groups promoting similar convoys in the U.S.

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Social Media Brands Tips HootSuite 88

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Reporters are always looking for a good story. This is a low-cost and unique marketing idea for small business, but many entrepreneurs have reported its effectiveness. Reputation is everything these days. The Western world is a multi-national community.

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Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years.

Marketing 88

Marketing Privacy Policies Issues 88

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

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Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. They’re nearly twice as likely to also connect with communities, employees, and partners. Get the report now.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

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Social Media Survey Buy Influencer 134

Likeable

SEPTEMBER 28, 2021

DO: Give clear community guidelines. It is important to give clear community guidelines on your social pages. You acted according to predetermined policies and did not discriminate against any group. . If a report is needed in the future, this will allow for a quick pull of related items. DO: Know how to escalate.

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Social Media Policies Module Guidelines 92

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. your potential customers) can come in handy.

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Oktopost

SEPTEMBER 4, 2020

LinkedIn, by their own reporting , has 706 million. To understand where you should be and with what message, you must map out the buyer groups within companies in the industry you’re targeting. Then, you can craft buyer personas to match each member of these buyer groups. . Facebook vs LinkedIn by the numbers. billion users.

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B2B LinkedIn Facebook Statistics 150

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. It can badly damage your brand’s reputation and you could permanently lose access to that account. ↑ The latest transparency report of LinkedIn shows that they blocked 11.9 Phishing Attacks. In addition, 4.4

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Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

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Tips Authentication LinkedIn Groups 127

agora pulse

APRIL 7, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Reporting: Agorapulse offers full reporting capabilities for all plans.

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Sprout Social

MAY 24, 2022

Social messaging plays a pivotal role in customer care and brand reputation. I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. It’s time to revamp how your community manager handles interacting with your audiences.

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Social Media Marketing Social Media Management Issues 124

Sprout Social

FEBRUARY 1, 2024

Batching is a time management tactic that groups similar tasks together as a way to work on them more quickly and decrease potential distractions. Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more.

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Publishing Tools Brands Facebook 90

agora pulse

DECEMBER 1, 2020

Community management. By offering community management, you can help them accomplish both goals at once. Agencies that provide community management usually respond to social media engagement, answer questions, and run private groups. Offer content creation from your social media marketing agency. Social media monitoring.

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Social Media How To Social Media Management Marketing 136

Oktopost

JANUARY 2, 2023

3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Everyone from junior-level employees to C-level executives needs to be on the same page when it comes to engagement and the sense of community within the organization.

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Engagement Social Media How To Curation 62

Buffer Social

MAY 24, 2023

I had no experience in reporting or journalism. percent of podcasts globally, but I’ve also built a business around the podcast that makes multi-six-figures of annual recurring revenue from sponsorships, ads, and our private community, Majic. I was not confident in public speaking (in fact, I was terrified!).

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Ignite Social Media

MARCH 23, 2020

In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. What we’re seeing working includes: Support groups: Brands either highlighting or participating in groups and conversations around the web offering ways to help. Others are taking steps to protect employee health.

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CPM Social Media CPC Sample 177

Hootsuite

JUNE 27, 2022

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Get insights about your community.

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Template Templates Eventful Hosting 98

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Reputation Management: How Google+ Can Be Your Best Friend or Your Worst Enemy by Business2Community. So what makes Google+ special?

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Writtent Blog

JANUARY 12, 2024

Aspiring journalists should specify their interest in news reporting, feature writing, or investigative journalism. Connect with fellow writers both online and offline to foster a sense of community and exchange valuable insights. Share your work with trusted peers, mentors, or writing groups to gain valuable insights and perspectives.

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How To Skills Journal Education 52

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. You can easily create a community space where you have an existing audience—like creating a Facebook Group.

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Strategy Brands Content UGC 116

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. By partnering with an agency, you benefit from the social media tools they use. Full Blast Creative.

Social Media Management 88

Social Media Management Social Media Real Estate Brands 88

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

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Reputation Strategy Brands HootSuite 106

Ignite Social Media

AUGUST 31, 2021

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many. How can we connect with our audience? People are Focused on Inclusivity.

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Trends Organization Social Media Travel 186

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

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Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. She was there because RPS is a great community partner. In order to build a community you need more. Image: zlady via Flickr, CC 2.0.

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Social Media Construction Flickr Communities 165

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Several had never been to a brand trip before.

Examples 120

Examples Influencer Campaign Marketing 120

agora pulse

OCTOBER 26, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Reporting . More in-depth engagement and team reports are available for Business plans.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Later

JULY 8, 2021

Like other social media platforms, LinkedIn is used for sharing and creating content, connecting with other users, and growing a community. Global life and style brand Kate Spade , for example, uses LinkedIn to reach a targeted audience of professional women and build a community around the brand’s values and products.

LinkedIn 85

LinkedIn How To URL Skills 85

Sprout Social

JANUARY 14, 2020

Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. Communities aren’t limited to only your customers, either. You have strong internal and external communication skills.

Social Media Management 125

Social Media Management Social Media Skills Consultant 125

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource.

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Social Media Crowdsourcing Privacy Comparison 139

Keyhole.co

JULY 28, 2023

They are responsible for crafting compelling stories, managing social media platforms, and fostering community. From content creation to community management, you’ll gain actionable tips to empower your social media managers. a stalwart of community support. Through his nonprofit, Travis A.

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B2B Company Social Media Marketing 52

Socialmedia.biz

SEPTEMBER 21, 2017

Are you actively participating in online communities? Simply put, SentiOne is a social media monitoring and reputation management platform. Sometimes, your competitors or customers who had a bad experience with your product may spread false information that can harm your reputation. Quick PDF Reports. What is SentiOne?

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Review Social Media Project Reputation 71

ProBlogger

SEPTEMBER 2, 2012

these people need supportive communities in order to develop their craft. While writers and bloggers may have a mystic reputation as hermits, they need people. That’s where online communities come in. Why online groups are best. The size of online communities is limitless. The social element of writing.

Communities 40

Communities Collaboration Blogger Reputation 40