Social Media Marketing

DECEMBER 18, 2012

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. So what happened? Remember that.

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Waxing UnLyrical

MARCH 24, 2014

Image: Maria Ly via Flickr, CC 2.0. New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White and Don’t Trust You. I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community. Did you have a good weekend?

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Firebelly

JANUARY 16, 2014

Flickr Credit: Some rights reserved by nmxlive.com). Then put the cake in the oven, let it bake and give it to the community. If it doesn’t, you’ve either got something the community will ignore or never let you forget. Lastly, remember: data is dangerous, be careful with it. Content should be the focus.

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Waxing UnLyrical

NOVEMBER 17, 2014

Image: Sung Ming Whang via Flickr, CC 4.0. Tjan offers some tips for effective communication. Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Waxing UnLyrical

SEPTEMBER 16, 2013

Image: Jørn Henriksen via Flickr, CC 2.0. Eric Wittlake shares which data are essential for long-term marketing success. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. From leadership skills to lead generation, leads are important to every business.

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Consultant Flickr Metrics Skills 186

Harp Interactive

OCTOBER 9, 2009

Build community platforms around real communities of shared interest. Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). Example: what Jeremiah Owyang did for Hitachi Data Systems.

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Waxing UnLyrical

MARCH 13, 2015

.” Here’s some of what we talked about: On how they first got interested in PR measurement: A1: I’m a stat geek, so when I first saw @GoogleAnalytics and its rich data, I started playing PR “Money Ball.” I think that’s an excuse for marketers and PR pros who are afraid of data. ” #measurepr.

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Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

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ProBlogger

MAY 15, 2014

Image via Flickr user Steve.Garner32. There are many online communities available for your readers to reach out to, on all manner of topics – so how can you fill a need that isn’t already being taken care of out there? Creating a Virtual Community to Build a Better Blog. Social Media Platforms.

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SocMed Sean

MARCH 6, 2012

Photo courtesy of RRix on Flickr via Creative Commons. The program, called the 2012 Data Design Diabetes™ Innovation Challenge is seeking new ideas for the next advancement in Diabetes care that: Improve the outcomes and/or experience of people living with diabetes in the US. I'm a sucker for a good whiteboarding session.

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Waxing UnLyrical

JANUARY 5, 2015

Image: Steve Harris via Flickr, CC 2.0. Why: The data Google Analytics provides can be daunting! 5 Book Recommendations for Nonprofit Networking and Data Nerds. Why: Looking for some good reads on data? Why: Last August I spoke at FPRA’s Annual Conference with Adam Singer and Deirdre Breakenridge on PR and big data.

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Waxing UnLyrical

AUGUST 17, 2015

Why: “Data and analytics efforts are getting an unprecedented amount of investment from companies of all types and sizes,” writes Avinash as he explains how to ensure your analytics work creates “value that will improve your bottom-line.” Data in Digital Marketing – Thoughts from Avinash Kaushik.

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Harp Interactive

FEBRUARY 23, 2010

Flickr and Panoramio geotag and display these images in a mapping context. Meta Data on websites with geotargeted keywords to attract search engine traffic based on local search queries. Google has added geotagging to Blogger. Yelp now enables the ability to check-in to venues. Considering there are some 1.25 Your turn to act.

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Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable. Why: How can your business best use the data gleaned from social media analytics?

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Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. What do you do to get your community buzzing? Image: marc falardeau via Flickr, CC 2.0. Here are some ideas on “buzz marketing” (I know, I know). What about you?

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Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. While automation can be helpful in gathering data (for example, running A/B tests ), the interpretation of results is best left to humans (e.g., All of this requires constant human input. This cannot and should not be automated.

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Waxing UnLyrical

AUGUST 24, 2011

. “It’s the data we could catch, but aren’t, or we’re tracking it, but the data isn’t in a useable for the analytics and the operations we’d like to perform on the data.&#. Marshall calls this the social enablement audit, showing you how much of your data is ultraviolet. My reaction?

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Twist Image

SEPTEMBER 23, 2011

This same person has been publishing pictures of their young family to Facebook and Flickr forever, for all to see. Yes, this requires some filtering in terms of signal to noise when it comes to usage, but it makes all of my connections "equal" in terms of the raw data. Be careful of groups you join. breadcrumbs. government.

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Waxing UnLyrical

JUNE 15, 2015

Why: “Employees want to know what their colleagues know and they also want proof to substantiate the skills and expertise listed,” explains Andy Jankowski as he shares some uber sexy data points on what to provide employees with to “make them happiest with your intranet.” Image: Jeff Gunn via Flickr, CC 2.0.

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Social Media Marketing

MAY 8, 2013

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Being a community manager is more than just posting to social networks on behalf of brands. Here''s how.

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SocMed Sean

NOVEMBER 7, 2011

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?

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Waxing UnLyrical

MAY 13, 2011

Image: Jimee, Jackie, Tom & Asha via Flickr, CC 2.0. ’ Burson, in its pitch to journalists, claimed Social Circle was ‘designed to scrape private data and build deeply personal dossiers on millions of users—in a direct and flagrant violation of [Google's] agreement with the FTC.’ THERE’S THE ARM-MAULING!!!

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Social Media Marketing

APRIL 28, 2011

By agreeing to AVOS's terms of service upfront, you will allow us to move your data when the time comes to transfer control to AVOS. AVOS plans to continue the service that users have come to know and love and by working with the community, make the site even easier and more fun to save, share and discover the web's "tastiest" content.

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Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. .&# Locations of communities online & offline. So why bother?

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Waxing UnLyrical

JANUARY 20, 2012

So the chat was a community chat or, as I like to call them, a fireside chat. Image: Ktow via Flickr, CC 2.0. Having taken a nice break over the holidays, it was great to be back with some familiar faces, er, Twitter handles, and some new ones too… we love new people! We talked about: 1. That’s pretty cool, isn’t it?!

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Waxing UnLyrical

FEBRUARY 25, 2015

Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. This question resulted in a wide range of answers from the #MeasurePR community. answered that this is exactly why we need measurement tools, to take us from “hunches” to data. Image: Droid Gingerbread via Flickr, CC 2.0.

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Waxing UnLyrical

SEPTEMBER 16, 2015

However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well. This conference hosted by the University of Central Florida is open for both practitioners and researchers who present their work in crisis communication.

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Waxing UnLyrical

JULY 19, 2011

Image: Tony the Misfit via Flickr, CC 2.0. Image: Meer via Flickr, CC 2.0. Facebook asks for very little of me … if you don’t count putting up with spam, pokes, privacy issues, data mining, etc., We haven’t started referring to non-social media enthusiasts as “normies.” But it’s coming.). G+ is work.

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Waxing UnLyrical

JUNE 13, 2016

For instance, NATO cross-promotes across a variety of channels, but they also upload exclusive content on Flickr that you can’t find on their other networks,” says Steven Mehringer , Head of Communications Services in the NATO Public Diplomacy Division, in this Socialbakers post.

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Adam Cohen

JULY 12, 2010

It’s this team that businesses leans on to get hard data on what will happen. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. The CMO will also want to know the data. What did I miss?

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Waxing UnLyrical

APRIL 8, 2013

I couldn’t find an image of squirrels Dying Hard, so I used this one with a Rat instead, courtesy AZRainman on Flickr, CC 2.0. One KPI to rule ‘em all will have you chasing wrong data. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Laurel Papworth

MAY 5, 2011

What with Tom Tom selling our GPS data to the police that then book us for speeding, and facial recognition connecting our faces to our social networks and the privacy implications that entails, are we thinking enough about the big issues in our rush to upload, tag and share content in online communities?

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SocialFish

OCTOBER 21, 2010

I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Crisis data = people. Crisis data = people.

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Social Media Marketing

JULY 18, 2013

Be vigilant, community managers. Dissatisfied with the amount of data being consumed by the new messaging app, Unicom, a Chinese telco will be launching a WeChat subscription plan on August 8. Image credit: h.koppdelaney (Flickr). Users can now add photos to comments to all Facebook pages globally.

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Techipedia: Tamar Weinberg

APRIL 22, 2010

All of this data that is posted is changing everyday – so most of today’s updates won’t be relevant tomorrow. A real time search engine allows you to scour all of this data to see what’s being said right now about any given topic. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Webbiquity SMM

MARCH 30, 2012

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). When creating your strategy, you’ll revisit this data and take a closer look at exactly what these competitors are doing (particularly the more successful ones). . • Facebook / LinkedIn / Google Plus metrics (i.e. Collecting this information is Phase I.

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Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Image: Stuart Caie via Flickr, CC 2.0 These fine folk did: Jan.

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