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How Government Agencies Can Build an Effective Crisis Communications Strategy

Social Media Strategies Summit

A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. You’ll also position your agency as a trusted source working to keep your community safe. This is your crisis communications plan.

Strategy 172
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Real Estate Trends Taking Hold in 2019

The Realtime Report

Apartment communities have taken a page right out of that business philosophy. Adding onto to convenient locations are communities enriched by lavish amenities and modern designs that enrich everyday life for their renters. It starts with a push for green construction and development in the industry. New Age, New Price.

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Why Content Wins

Ari Herzog

If you were to put a narrow construction on the word ‘needless,’ you would have to remove tens of thousands of words from Shakespeare, who seldom said anything in six words that could be said in twenty. Writing is not an exercise in excision, it’s a journey into sound. How about ‘tomorrow and tomorrow and tomorrow’? Strategy culture'

Content 135
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Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Each element in a digital/social media must beautifully stand alone before it can be (re)constructed or as marketers might say integrated. I led the group through an exercise that I called “What is different?”

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How to Be a Courageous Leader in the Post-Pandemic Era

The Realtime Report

In an attempt to garner some crystal clarity on how this is actually defined and perceived when in practice, I took these and other questions to an assortment of experts and leaders in the business community. Courage is a muscle, one we must exercise and grow by being courageous … one decision at a time,” he submits.

How To 103
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Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Each element in a digital/social media plan must beautifully stand alone before it can be (re)constructed or as marketers might say integrated. I led the group through an exercise that I called “What is different?”

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Creating a value driven Target Market with 1 question

Marketing to Serve

How did Lego construct a profitable target market? Jake McKee (Leader of the LEGO Community Team) described the culture as “closed off; it was so walled off from the rest of the world…We just didn’t know our customers anymore” ( Adweek ). It could actually show you that you can serve multiple groups of people.