article thumbnail

How to Create Effective Social Media Guidelines for Your Business

Hootsuite

Every business should have social media guidelines. Social media guidelines lay down some rules. Done right, guidelines can empower employees with the information they need to make the right choices on social media—for themselves and the company. The difference between a social media policy and social media guidelines.

article thumbnail

10 Tips for Navigating Negativity on Social Media

Social Media Strategies Summit

Share Behavior Guidelines for Your Followers Some negative comments require a response from your brand. Your best bet is to draw up guidelines for how you expect your audience to behave. And, of course, don’t forget to share those guidelines via a pinned post or your social media bio. Featured image by Freepik.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. Look out for our next social media conference !

article thumbnail

The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

Elevate Community Management Beyond Answering DMs Community management boosts your content in social media algorithms, creates experiences for your audience, and demonstrates that you’re paying attention to the stuff that matters to your followers. But you’ll only enjoy those benefits through true , authentic community management.

article thumbnail

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111
article thumbnail

What is hashtagging and how to use it effectively

Sprout Social

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. For brands, hashtags can help social marketers reach niche audiences and build community. According to Messina, “Many more people are interested in finding their community—or growing the one they already run.

Hashtag 122
article thumbnail

7 Digital PR and Marketing Tends for 2023

Proactive Report

The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Google has a specific set of content guidelines.

Marketing 105