SocMed Sean

JANUARY 8, 2012

More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. Share this on LinkedIn Share this on Tumblr Share this on del.icio.us Email this to a friend?

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Social Media Marketing Social Networking Nielsen 235

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

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Company Instagram B2B Survey 120

Keyhole.co

NOVEMBER 19, 2023

If you’re a company with photogenic products, make Pinterest a priority. For comparison, Tumblr has 555 million and Instagram has 400 million. If so, describe who reports to who and which roles involve approving content. Strategists say users log onto the platform with the explicit intent to make purchases. billion users.

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Template Templates Examples Social Media 52

Social Media Strategery

JANUARY 20, 2014

Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. In a sea of content, these companies help more people find yours. billion industry. Syndicating content.

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Social Media Compete Cost Syndication 104

Laurel Papworth

OCTOBER 1, 2011

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!

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Journal Flash Mob Communities Digg 111

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

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Social Media Engagement Forums Policies 272

Diva Marketing Blog

MAY 12, 2013

Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. Tumblr, which I always thought was a blogging platform, is still a neat insight into our preferences and how we think. What does authenticity mean in 2013? . social media is about learning together.

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Social Media Tweetdeck Authentication Blogosphere 83

Techipedia: Tamar Weinberg

APRIL 22, 2010

It was recently reported that there are over 50 million updates posted to Twitter every day. If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Tamar is also the author of The New Community Rules (July 2009).

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Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

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Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. As a PI, I researched trademarks and products that may have had conflicting names with existing trademarks and I reported on the findings. Building my first online community 4. Hiring some help 3.

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Later

JULY 10, 2019

As someone who now helps run a company I am dedicated to creating a space where it is safe to express your emotions, but I know that expressing any emotion that brings us to tears (pain, sadness, grief, overwhelm and yes, joy) can still be very awkward when done at work (or any public space for that matter). View this post on Instagram.

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Trends Instagram Feed Feedly 85

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Brands Message Boards Travel Forums 133

Hootsuite

APRIL 6, 2023

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. TechCrunch reported twttr’s first users were sending breaking life updates like: “Cleaning my apartment” and “Hungry.” (My, You could create a profile, include “status updates,” and reveal your mood. and really set the tone for future tweets.

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Social Media MySpace Tumblr Foursquare 145

Visually SM

JULY 27, 2020

Pricing: Medium: $79/month: 2 users, 10 social profiles, plus advanced reporting and user profiling; Large: $159/month: 4 users, 25 social profiles, plus other advanced features; X-Large: $239/month: 8 users, 40 social profiles, plus other advanced features; Enterprise: $399/month: 20 users, 60 social profiles, plus other advanced features.

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Social Media Management Social Media Tools Domain Name 246

Hootsuite

FEBRUARY 3, 2020

That’s true even if your company is not on social media (psst: here’s how to get started ). Done right, guidelines can empower employees with the information they need to make the right choices on social media—for themselves and the company. To combat online abuse, the Royal Family shared its own community guidelines last year.

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Guidelines Social Media Policies How To 143

Buffer Social

JUNE 27, 2023

Mastodon reports over 1.3million monthly active users as of June 2023 💡 Check out this guide to Mastodon on the blog Mastodon is a decentralized network that allows users to create accounts in distinct communities while being able to access others.

Social Networking 131

Social Networking Twitter Flipboard Feed 131

Little Web Giants

NOVEMBER 4, 2014

Then I went a step further and thought I ought to give this back to the social media marketing community. Facebook has a broad demographic reach, yet recent years have seen teenage users migrating to Tumblr and Snapchat due to privacy concerns while more older users join the site. Company, Organization or Institution.

Social Media 47

Social Media Facebook Marketing CPM 47

Convince & Convert

SEPTEMBER 17, 2015

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move. Traveling down the site, it’s not overtly obvious that Tumblr powers the site. The difference?

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Company Tumblr Loyalty Travel 60

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Guides to Marketing with Tumblr and Triberr. by QuickBooks.

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Social Media Tumblr Marketing B2B 245

Ignite Social Media

FEBRUARY 2, 2023

I also created a company called Carusele. That same year, Tumblr, Friend, Feed and Justin.tv I think if you took our company, Ignite, and you took all the people and slapped us together as a transformer, then we collectively would be a social media expert, but I don’t believe a single person can be a social media expert, truly.

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Influencer Social Media Hubspot Travel 85

Mindjumpers

MARCH 21, 2014

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The following post is part of the Mindjumpers Network series.

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Social Media Class Trends Tumblr 221

Little Web Giants

NOVEMBER 4, 2014

Then I went a step further and thought I ought to give this back to the social media marketing community. Facebook has a broad demographic reach, yet recent years have seen teenage users migrating to Tumblr and Snapchat due to privacy concerns while more older users join the site. Company, Organization or Institution.

Social Media 28

Social Media Facebook Marketing CPM 28

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

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Reputation Chemicals Issues Consultant 125

Convince & Convert

APRIL 16, 2014

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. 3) Make Yourself Useful Want to make your visual content more engaging to your consumers?

Strategy 159

Strategy Tips Case Study Instagram 159

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost. by MarketingProfs.

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Social Media Tips Tumblr Wikipedia 207

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

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Facebook How To Marketing URL 279

Buffer Social

OCTOBER 25, 2018

It seems that while QQ, a desktop-native platform, used to be the top social media platform in China, WeChat, a messaging app from the same parent company, has taken over its place. Tumblr – 642 million MUVs. Tumblr is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more.

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Sites Social Media Brands Tumblr 111

yMarketingMatters

FEBRUARY 10, 2014

In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing: 86% of marketers stated that social media is important for their business. Many companies have taken advantage of this by releasing their ads or marketing campaigns on YouTube first before they debut on TV.

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Social Media Mobile YouTube Social Networking 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. The Online Consumer Engagement Value report idea is a good one. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Getting recommendations from people in similar companies, roles and industries naturally sparks buyers’ confidence and interest in a product or service. Empower your sales teams with research reports and customer fact sheets. Refine their offerings.

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B2B Research Sentiment Marketing 114

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

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Blogger Press Release Marketing Instant Messaging 132

ProBlogger

AUGUST 23, 2023

Even back when Darren and I started discussing a potential book, blogging wasn’t new, and we had already seen the community undergo several changes. Of course, there are hybrids, and niche sites that start out only for search traffic and then they find they attract a community or grow email newsletters after the fact.

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How To Journal Wiki Hosting 39

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

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Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

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Social Media Marketing Consultant Communities 163

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. Business 2 Community ). MarketingLand ). MediaPost ).

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Statistics Social Media B2B Hubspot 50

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

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