Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Buffer Social

OCTOBER 31, 2022

These platforms provide an alternative to “horizontal” networks like Twitter or Instagram, which bring together people with diverse interests into one platform – advocating specialization and specific knowledge. However, the members of these communities can be protective of their space — rightfully so.

Social Networking 83

Social Networking Film GPS Communities 83

Proactive Report

JUNE 16, 2012

Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. AARP was the logical community to reach the over 50′s demographic: they have publications, they have a website, they do events. This is number 6 in the Earned Media Series.

Communities 70

Communities Sports Exercises Tips 70

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Hootsuite

JULY 29, 2019

Okay, but why Twitter?”. Think of Twitter as a digital version of the Paris café scene of the roaring 20s. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. You have something to say. Stephen King.

Twitter 111

Twitter HootSuite Feed Feedly 111

Sprout Social

OCTOBER 11, 2022

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Social and world events impact your presence and community. It provides your audience with a platform they can trust.

Eventful 109

Eventful Social Media How To Sports 109

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 126

Reputation Tools Brands How To 126

Buffer Social

MARCH 31, 2022

At the end of 2021, I decided to give a little peek behind the curtain of my life by sharing some of my goals for 2022 on Twitter. What if nothing comes of your idea/project/company? Finding community: Having a community rally around you as you work towards a goal can encourage you to keep at it.

Newsletter 69

Newsletter Project Communities Startup 69

Buffer Social

SEPTEMBER 20, 2023

I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. There are a few quick and easy spots to visit to find these: Here’s where to look on Twitter. bffr, bufffer) Names of the most active/visible members of your company (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

Dave Fleet

AUGUST 12, 2010

Think of your own Twitter stream. In crisis communications exercises in journalism school, we were taught to share only important and straight to the point facts with the public. Why, then, do we throw stones at companies and critique their responses? Think of what you do behind the scenes at work. Let’s discuss.

Radian6 283

Radian6 Exercises Journal Social Media 283

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. They just can’t.

Industry 170

Industry Social Media Training HootSuite 170

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. B2B influencer marketing utilizes thought leaders and professional influencers on platforms like Twitter and LinkedIn to advocate their product or service.

Influencer 88

Influencer LinkedIn B2B Industry 88

Waxing UnLyrical

MARCH 6, 2013

“While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. In putting together a scorecard based entirely on publicly available information on company policies, we posed the question ‘what are they doing to clean up their supply chains?’

Twine 246

Twine Brands Policies Campaign 246

Hootsuite

JULY 7, 2020

But the recent death of George Floyd at police hands has been a catalyst for many people and companies to examine their neutrality in the face of police brutality and systemic racism—and, consequently, turn to social media to express their support. . Can a company opt out of social media activism? Source: Twitter.

Hashtag 145

Hashtag Activities Social Media Retail 145

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 88

Analysis Report Examples Tools 88

Buffer Social

JULY 25, 2023

Additionally, while platforms like Twitter or TikTok are at the mercy of ever-changing algorithms, your email list is something you own and control. Newsletters are a great, low-cost way to build trust with your audience – and brands love sponsoring them because the communities they can create are very loyal.

Newsletter 85

Newsletter How To Fashion Authentication 85

Buffer Social

MAY 4, 2022

Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Blog posts, however, are the perfect medium for an in-depth look into your company’s principles as you can expand about your goals and aspirations as an entrepreneur.

Small Business 84

Small Business Journal How To Tumblr 84

Direct Marketing Observations

MARCH 4, 2010

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#. This site rocks. Pretty much says it all.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Webbiquity SMM

SEPTEMBER 16, 2013

” Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Metrics 195

Metrics Marketing Class ROI 195

Hootsuite

SEPTEMBER 23, 2022

Looking at you, Twitter meanies.). Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Your social media audience isn’t dying to find out what your company is up to or what’s important to you (unless it’s super relevant).

Social Media 145

Social Media Tips Tools HootSuite 145

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Desire to make things better for their teams and the company as a whole. 65% saw improved brand recognition. 7% had better brand loyalty.

Brands 100

Brands Loyalty Survey Newsletter 100

Sprout Social

OCTOBER 8, 2018

Lululemon is known for their leggings but the company makes a variety of fitness clothing and takes the time to engage with their audience. The company frequently features stories from the community. The company frequently features stories from the community. These highlights serve a few different functions.

Social Media 89

Social Media Brands Instagram Training 89

Sprout Social

MARCH 8, 2021

While we don’t newsjack often at Sprout, we successfully jumped on a trend involving a company you may have seen in the news recently: GameStop. Additionally, much of the conversation surrounding GameStop’s meteoric rise took place on Twitter and Reddit, two platforms that we can analyze with Sprout’s Advanced Listening product.

Content 126

Content Trends How To Exercises 126

Pixlee

JUNE 21, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” For more information, you can connect with Pat Timmons by subscribing to his newsletter at [link] and or following him on Twitter at @pattimmons_.

Class 95

Class Authentication Newsletter Communities 95

Later

DECEMBER 23, 2020

Social responsibility: 70% of Gen Zers try to purchase from companies they consider ethical. We’re 3x more likely than older generations to believe a company has a role in improving society,” adds Larry. Take @jadedarmawangsa’s “How to Journal (My 15 min Exercise)” Guide for example. And it doesn’t stop there.

Social Media 120

Social Media Strategy Meme Instagram 120

Pixlee

AUGUST 4, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” They are a global design publication company so they cover everything from architecture to tech. How does community impact your life as a marketer?

Film 52

Film Communities Project Instagram 52

Laurel Papworth

JULY 22, 2013

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Or #TheVoiceAu.

Advertising 108

Advertising Social Media iPad Exercises 108

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

FEBRUARY 15, 2022

Is your goal to handle social media marketing for any company or to specialize in specific industries that you’re passionate about? Community management. Participating in industry Twitter chats or Spaces. Appreciate how supportive Twitter can be so please share if you know anyone needing…. Make it a habit like exercise.”.

Consultant 104

Consultant Social Media How To Insurance 104

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.

Brands 185

Brands Software Guidelines Travel 185

Likeable

SEPTEMBER 17, 2019

To help answer some frequently asked questions about working with influencers , we talked to Brittany Hennessy , bestselling author of Influencer: Building Your Personal Brand in the Age of Social Media and co-founder of Carbon August, a technology company building solutions for influencers. A tone of voice exercise.

Influencer 81

Influencer Marketing CPM Fashion 81

agora pulse

JANUARY 14, 2020

Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. Show a different side of your company. How can you use TikTok? Keep it fun.

UGC 139

UGC Hashtag How To Meme 139

Danny WhatMough

MAY 30, 2014

Last night at the latest PRCA #digibites event , a group of PR practitioners were put through their paces by Polpeo - a company that organises real-time social media crisis simulations. And it is amazing the level of concentration that is needed – so rotate your team and give community managers regular breaks.

Social Media 78

Social Media Press Release Reputation Exercises 78

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Naturally, this means having to set up accounts on Facebook, Twitter, Instagram, LinkedIn–anywhere your customers and clients might be hiding.

Social Media 52

Social Media Tools HootSuite Marketing 52

Proactive Report

JUNE 4, 2018

Position your company or organization as an authority on a topic or industry. Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. Follow me on Twitter. Figure out where best to reach them. Engage and build rapport with your audiences.

Analytics 51

Analytics Data Exercises Newsletter 51

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). Now consider this exercise in the real-time social media scenario. Document your plan. Platforms like Circulate.it

Nielsen 100

Nielsen Reputation Metrics Exercises 100