Techipedia: Tamar Weinberg

JUNE 18, 2008

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Which can be used as – a part of – a checklist, when developing the ultimate microblogging application.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

JANUARY 28, 2010

And it’s why Jill and Kevin will definitely forever be remembered in our hearts. Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. It’s why our eyes opened up when we watched how exactly why our definition of beauty is distorted. on this post.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. Jon [link] Reply Tamar Weinberg January 12, 2010 at 10:53 am Jean-Hughes, I definitely need to try CoTweet. Shame because it does show potential.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Network Marketing

AUGUST 19, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Blogging communities as the Open Diary, LiveJournal, Xanga. Microblogs e.g. Twitter. The benefits are definitely there in the Social Media Network space; yes if we do the networking in the right manner.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Building relationships takes time, energy and effort.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. They might not tweet as much, but they are definitely focusing their attention elsewhere. Love your book “The New Community Rules&# girl!

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. I’m not really a twitter fan but it definitely looks promising. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. It should definitely be assumed that if someone uses his Facebook account for both, for example, that there will be a mixture of comments that may not necessarily be personal. Where are the boundaries? Thanks Deb!

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JUNE 3, 2010

Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. It can’t be fed, it can’t clean up after itself, and it definitely won’t like you if you don’t burp it. Your Facebook Fan page will have 0 fans.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. Reply Frank Lee July 18, 2010 at 2:38 pm Definitely I agree the picture can boost the readership if there is a relevant and eye-catching picture inserted. Tamar is also the author of The New Community Rules (July 2009).

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. It’s their community of choice and that’s fine. It’s hard to say if that will happen again.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MAY 9, 2008

As a top Digg submitter, it worked like this: at first, people noticed my heavy community involvement and my participation , and consequently, my submitted stories easily front-paged. The community had to react. There’s no real community in Digg. Most other sites you belong to probably have a bigger sense of community.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. It’s definitely a worthwhile read. Read this Mashable guide. Share This or Else! Who Should Tweet?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You might also want to see that they are future upstanding members of the community. That’s definitely possible with this functionality. Fortunately, Tweet Spinner is here to help.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. And get your account started and active immediately.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. I started following people who wrote or commented on the SEO blogs to develop my own Twitter community.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities. Want another tip on how to write well? Read a lot. Tips on self-improvement?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JULY 29, 2010

Not Everything is Free I always am fascinated myself by looking at people doing dirty jobs — that guy cleaning the bathroom in Madison Square Garden definitely isn’t a happy camper — and realizing that the only thing that governs people toward these tasks is financial benefit. And it’s definite irony.

Products 267

Products Consultant Price Social Media 267

Buzz Marketing for Technology

JUNE 27, 2008

Be it MySpace or Facebook or whatever network works for your target demographic, companies and individuals interested in maintaining their personal brand need to establish and maintain a presence on social networks - especially if youre looking to connect with the younger crowd. One of the topics was microblogging, and Twitter was discussed.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. Facebook helps people connect and communicate more efficiently. We’re not the only ones [enabling such communication] but a lot of people are using our tools, especially in places like Colombia. As a company? Tell us about how it has evolved.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : What does your company do? Tamar : What does your company do? Tamar : What inspired you to do the accent game?

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# I highly recommend you follow his stuff.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JUNE 16, 2010

People are definitely saying something about what your business is saying or doing on the web. People are following AT&T because they care about AT&T, not about some no-name behind the company. Most retargeting companies utilize ANONYMOUS pixeling. Tamar is also the author of The New Community Rules (July 2009).

Questions 277

Questions Social Media How To Postrank 277

Danny WhatMough

SEPTEMBER 25, 2010

Microblogging has always been a fantastic route for those that didn’t want to commit to a full-blown blog, but still wanted to share interesting links and thoughts with a wider audience. We’re one agency that’s part of a group of lots of sister agencies that cover all aspects of marketing and communications.

Paper.li 81

Paper.li Curation Overview Tweetdeck 81

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. guru, shows how to leverage Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144