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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Education 102
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Sprout on Sprout: How PR + Social collaborate to amplify our brand

Sprout Social

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. The nature of our work requires collaboration, so why not take advantage of our emulsion of expertise?

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. For her dissertation, Dr. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. But what can you actually do about that ?

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. Networking is a must-have skill if you’re looking to benefit your business and learn from your collaborations.

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What social media tasks to automate and what to personalize

Sprout Social

Focus on these key tasks to create impactful social media reports: Benchmarking performance against competitors and industry standards to identify opportunities for improvement and differentiation. Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration.

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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Dan often pushes back in conversations with partners by asking, “What goal are you trying to accomplish?

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The complete guide to create your employee advocacy content strategy

Sprout Social

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Product news/industry partnerships. sproutsocial.

Strategy 127