Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? 15 Digital Branding Trends You Can't Ignore in 2020. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. Community still reigns and always will!

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

OCTOBER 8, 2021

You’re going to need to prioritize building trust within your brand’s community. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities. Most importantly, they normally agree to collaborate only if the product/brand meets their values and the needs of their audience. .

Influencer 167

Influencer Marketing B2B Authentication 167

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Study up on hashtags and SEO If you’re making amazing content, but no one’s seeing it, it’s going to be hard to hit your social media goals (whatever they may be). Or influencer collaborations !) (Or

Social Media 122

Social Media Tips HootSuite Marketing 122

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. This is how brands expand the value of social beyond marketing and communications. in savings.

ROI 99

ROI Social Media Management Team Study 99

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Today’s marketing collaborator could easily become tomorrow’s competition. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested.

Products 89

Products Team Focus Group Collaboration 89

Buffer Social

JULY 18, 2023

Conduct in-depth research : Find industry trends, news, and topics that interest your target audience. Support and collaborate with others: Engage with influencers, thought leaders, and other businesses in your industry. Share their content or collaborate on projects to let them know you support their business.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal.

B2B 114

B2B Influencer Brands Marketing 114

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

Case Study 111

Case Study Marketing Directory Retail 111

Sprout Social

JUNE 27, 2022

The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Keeping up with these social trends isn’t just a B2C priority. TikTok trends are notoriously inventive. Smartsheet is a work management platform on a mission to improve the way teams collaborate.

B2B 133

B2B Brands Marketing How To 133

BeingOptimist

DECEMBER 30, 2023

Community and Connectivity Many online piano learning platforms have built-in community features, allowing learners to connect with peers, share their progress, and even collaborate remotely. This sense of community adds a social dimension to learning, which was traditionally limited in one-on-one piano lessons.

Education 40

Education Platform Energy Travel 40

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Keyhole.co

JULY 18, 2023

This page is automatically populated with TikTok trends. Take your time to study what is on there and what content users seem to appreciate. Look at which challenges are currently popular and whether there are any viral trends you can make the most of. Today, trends tend to only last 3-5 days before users move on.

Tips 52

Tips Marketing Trends Influencer 52

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Collaborate with other brands.

Strategy 127

Strategy Brands Hubspot Survey 127

agora pulse

OCTOBER 6, 2020

Collaborations. Collaborate With Businesses and Charities. In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Gear up to help a community or charity this December for a feel-good factor that will benefit everyone. Piggyback on What’s Trending.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 96

Metrics Influencer Marketing Survey 96

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. In addition to sharing your case studies in a typical social post, consider these options as well.

Social Media 107

Social Media Strategy Case Study RFP 107

Keyhole.co

AUGUST 2, 2023

By sharing his expertise on productivity, study techniques, and personal growth, he built a loyal following that propelled his channel to over 4.55 Keyhole has real-time keyword tracking, enabling you to be ahead of relevant trends in your industry. Form collaborations and partnerships The old saying goes, “No man is an island.”

YouTube 52

YouTube Tips Collaboration Training 52

Sprout Social

MAY 26, 2022

Research trends. While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. Consider trending and branded hashtags. Baby spice ????

Examples 139

Examples Campaign Tips UGC 139

Ignite Social Media

OCTOBER 6, 2022

Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Community Engagement – Self-service support, education, and collaboration. Social Listening – Understand social trends from customers, the market, and competitors.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Current trends and opportunities with users.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids.

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 100

Meeting Marketing Startup Communities 100

Ignite Social Media

JUNE 13, 2022

They have their finger on the pulse on the latest trends, innovations and how to use this new information effectively. Their passion also fuels their creativity to think from a broader perspective on how they can communicate, strategize and manage better. view case studies. Understanding of Industry Trends.

Class 96

Class Marketing Skills Campaign 96

ProBlogger

MAY 3, 2023

Franchising and Collaboration One of the key strategies behind the success of Star Wars is its ability to expand through franchising and collaboration. Consider collaborating with other bloggers or influencers in your niche to cross-promote each other’s content and reach new audiences.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Building a profitable TikTok presence is not limited to jumping on trends and posting creative content. Analyze audience data to gauge their interests and favorite trends.

Tips 52

Tips How To Hashtag Authentication 52

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Corporate communications is a fire marshal and not a fire chief.

Survey 185

Survey Industry Newsletter Press Release 185

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Sprout Social

JANUARY 14, 2020

Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. Communities aren’t limited to only your customers, either. You have strong internal and external communication skills.

Social Media Management 128

Social Media Management Social Media Skills Consultant 128

Buffer Social

JUNE 5, 2023

The customers who I most wanted to serve—small business owners and solopreneurs, particularly in historically underserved communities—could rarely afford my services. So, every weekday, we post at least ten Stories full of resources, from trending marketing tips to grant opportunities.

Small Business 81

Small Business Newsletter Resources Consultant 81

Sprout Social

AUGUST 24, 2022

Social was an overlap of all the things I loved and studied: Photography, video and communications.”. I love how personal and genuine brands can get on social media and the communities they can create. Successful creators don’t just churn out content, they inspire communities. But then I discovered social.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Hootsuite

SEPTEMBER 28, 2020

Our study shows that ‘mature organizations’—those with robust social media strategies according to Hootsuite’s Social Maturity Assessment —are using social to build relationships beyond customers. They’re nearly twice as likely to also connect with communities, employees, and partners. Integrate cross-channel data.

Marketing 144

Marketing Committee Health Care Organization 144

Ignite Social Media

OCTOBER 6, 2022

Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Community Engagement – Self-service support, education, and collaboration. Social Listening – Understand social trends from customers, the market, and competitors.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content.

Communities 40

Communities Instagram Bazaarvoice UGC 40

The Realtime Report

JANUARY 29, 2017

Communities in Harlem, New Orleans, and Los Angeles will pilot investigations that document environmental change and enhance climate research. “We’ve made something utterly unique–a way to combine stories and CO2 data that puts communities in charge of their own climate records,” said Drapkin. . ” Click To Tweet.

Crowdsourcing 70

Crowdsourcing Communities Collaboration Aggregator 70

Oktopost

MARCH 22, 2022

Build Communities Through Advocacy Marketing: Advocacy marketing implies that the content created by your organization needs to be gripping and original. Therefore, building a community of advocates who can collaborate with you to make such content is a key to advocacy marketing. How to Turn Customers into Brand Advocates.

Marketing 88

Marketing Loyalty Case Study Cost 88

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. You can study historical data to identify viewing patterns and seasonal trends.

Metrics 52

Metrics Analytics YouTube Video 52