Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 143

Activities Social Media Mobile Geotagging 143

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. How did you get involved in social media?

Social Media 122

Social Media Tumblr Yahoo Case Study 122

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 162

Social Media Study Statistics Aggregator 162

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. Craft a well-designed mobile experience, from social to your website.

Social Media 67

Social Media SMS UGC Marketing 67

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. They work alongside media relations and branded communications.

Social Media 141

Social Media Brands How To Case Study 141

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Buffer Social

JULY 25, 2023

Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences. I'm increasingly convinced that premature growth on social media is an expensive mistake.

Newsletter 85

Newsletter How To Fashion Authentication 85

Convince & Convert

JULY 10, 2014

Designed for mobile users, the website lives on Instagram through the @ikea_ps_2014 handle. The team could also consider building a deeper relationship with these fans, from hosting fan experience days at an Ikea store, to surprising them with Ikea merchandise or exclusive news on new product lines. Social Media Case Studies'

Instagram 162

Instagram Case Study Vimeo Campaign 162

Audiense

JULY 29, 2016

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.

Campaign 60

Campaign Social Media Sports Mobile 60

Convince & Convert

MARCH 23, 2013

I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media ( tweet this ). This isn’t a particularly complex social media case study, and that’s why I love it.

Case Study 162

Case Study UGC How To Meeting 162

Twist Image

MARCH 15, 2017

With that, we're seeing countless reports, articles and case studies that show both how far some brands have come, but how much further most brands need to go. . All consumers are (mostly) mobile-first. Notice how quickly we moved from hosting to cloud services? case study. mobile first. case study.

B2B 80

B2B Case Study Mobile Data 80

Firebelly

SEPTEMBER 15, 2011

What Rob Lowe, Todd Tweedy, San Francisco, Making Money and Social Media have in common. The short answer: “The powerful lineup and sheer diversity of timely topics covering the entire spectrum of social gaming, mobile, search and social all under one roof. He’s one of the hosts.

Klout 178

Klout Case Study Conference Mobile 178

Hootsuite

APRIL 8, 2021

Bonus: Get the same Foolproof LinkedIn Live Checklist Hootsuite’s social media team uses to ensure flawless live videos—pre, during, and post streaming. It’s still common practice for many brands to upload to a video-hosting platform such as YouTube or Vimeo, and then share the link on LinkedIn. On mobile: 1.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 132

Case Study ROI Social Media Team 132

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social.

Case Study 119

Case Study Community building Social Media Skills 119

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Convince & Convert

FEBRUARY 17, 2013

It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Strategy 152

Strategy Marketing Hubspot Case Study 152

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. JennyBot was available on Slush’s website and mobile app. Source: Acquire Case Study. Sales chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

OCTOBER 23, 2013

Youth love SnapChat because of the temporal and ephemeral nature of the service, whereas many adults I speak with about SnapChat (which is mobile-only) have the same reaction: “Wait. Put differently: many of us desire social media that is less like the mall and more like a park. It’s like GONE gone? In 10 seconds?”

Facebook 141

Facebook Social Networking Social Graph MySpace 141

BeingOptimist

JANUARY 9, 2023

Link building, content marketing, social media marketing, guest posting, podcasting, and video marketing are examples of common off-site SEO strategies. Publishing an infographic, case study, or survey and having that content picked up by an authoritative website are all examples of content marketing.

SEO 40

SEO Engineering Small Business Survey 40

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. SocialTwist did a study over 18 months with 3.2

How To 152

How To Banking Social Media Case Study 152

Pixlee

DECEMBER 15, 2017

Social Media Marketing World. Hosted by Social Media Examiner, Social Media Marketing World is a mega-conference comprised of 5,000 marketing experts and content creators sharing insights into social media marketing. Social Media Week Los Angeles. San Diego, CA. June 12-14.

Conference 40

Conference Marketing Case Study Banking 40

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Authentication 138

Authentication Nielsen How To Case Study 138

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. SocialTwist did a study over 18 months with 3.2

How To 140

How To Banking Social Media Case Study 140

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

agora pulse

OCTOBER 20, 2020

A total of 69% of marketers are finding it challenging to switch in-person events to virtual, according to the ‘Turning In-Person Events into Virtual Experiences on LinkedIn” guide from the social media platform. Case Study. Get your FREE social media calendar packed with ideas and examples.

Eventful 95

Eventful LinkedIn Conference Notification 95

Writtent Blog

AUGUST 2, 2013

It may be a rare occasion when content marketers, social media marketers, sales professionals, and CEOs all see eye-to-eye on a topic, but it happened in businesses worldwide this week. A recently survey by Digital Sherpa found some surprising and less surprising answers, which ranged from blog articles to mobile apps.

Newsletter 65

Newsletter News Brands Content 65

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Maybe you’re hosting an event, and you want to add a link to a map or a video about the event or a link to your website where there are more details. Promote Opt-In Across All Media.

SMS 60

SMS Tips Marketing Discount 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Pam Moore

NOVEMBER 29, 2017

I am hosting a training webinar to help you learn the influencer marketing trends for 2018 and understand how you can integrate influencer marketing into your business and marketing strategies and plans for 2018. You need a structured plan to be successful using social media. Earned, Paid and Owned Media in a Nutshell.

Influencer 160

Influencer Training Marketing Small Business 160

Buffer Social

DECEMBER 10, 2018

We’ve talked about using video on social media in episodes 90 and 110 , but we’ve never really gotten into the specifics of using video to do one of the most important things for your business – actually selling your product. Social media, your website, YouTube , you name it. Or host a contest on social media.

Products 110

Products Video Brands Content 110

Pam Moore

MARCH 23, 2016

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas.

Conversation 110

Conversation Brands Hotels Eventful 110

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

Klout 122

Klout Committee Hosting Storify 122

VEED Grow

SEPTEMBER 29, 2020

LinkedIn provides a professional twist to the Stories format we’ve known and loved through other social media platforms, such as Snapchat (the original creator of the format), Instagram and Facebook. You can currently only post Stories with the LinkedIn mobile app, and they appear at the top of your feed. Tap the + icon!

LinkedIn 52

LinkedIn Content Instagram Video 52

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. Just like any other form of technology, digital marketing or social media network, it’s not what the technology can do for you, but what you can do WITH the technology.

Small Business 60

Small Business Video Facebook Training 60