A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. Below, I’ve curated a variety of Facebook’s resource pages for topics that are relevant to a wide range of advertisers. Facebook Business for Gaming.

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

People share their tweets on other networks, including Facebook and LinkedIn, which could also have accounted for some visits without using the t.co I had a total of 87 visits from Facebook and 5 from LinkedIn. The Case For and Against Popup Opt-In Forms.

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Case Study of @TheAcademy vs @TheGrammys

Ari Herzog

Pay special attention to the frequency of tweets (from each account) that link to pictures, retweet performers, and make the Twitter experience fun: First, the unsocial Academy… Second, the social Grammys… Want to see a curated Twitter list of Grammy nominees or Grammy winners ?

2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

did a good job of curating a centralized place for the movement. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Behind the Scenes of the DPS Pinterest Strategy: Case Study

ProBlogger

Within a week, we had launched, and Darren explained his take on the process in this case study. In this case study, I’ll be talking about how we went against common advice for bloggers when it comes to setting up a Pinterest account.

Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog

ProBlogger

Regular readers of ProBlogger would know that over the last 18 months, I’ve put a lot of effort into Facebook – particularly by building up the Digital Photography School Facebook page. Facebook seems to like what we do, as they seem to reward links to useful content.

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Customer case study and the power of content marketing planning and organization. How to Master the Art and Science of Content Marketing Curation and Creation. Would you build a new house without a plan? Of course you wouldn't, right?

Do Third Party Publishing Apps Impact Facebook Reach?

agora pulse

Let’s get to bottom of the question “Do third party apps actually impact Facebook reach?”. In this article you will find not only an answer to that one question, but also solid reasoning, links to a case study and yes, Facebook’s answer to this question. A Myth?

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation.

Association Social Media: National Association for Women Business Owners Phoenix Chapter (NAWBOPHX)

SocialFish

I post, syndicate and curate content relevant to women business owners across all of the association’s social platforms including LinkedIn , Facebook , Twitter , Google+ and YouTube. Case Study From the Trenches

Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

Convince & Convert

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches.

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Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

If this is the case for you, don't you fret! Yes, even though you may have spent far too much money on that beautiful Twitter background, custom Facebook page and blogsite, you still need to prove to me who and what you are. How to Create Facebook Content Like a Boss in 2018 (webinar).

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How to Build Creativity and Self-Expression with Your Community

Convince & Convert

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. Continue the conversation on our Facebook or Google+ pages.

Advancing Nonprofits’ Missions With Storify and Quora – How MomsRising and charity: water Have Used These Tools for Success

SocialFish

Some tools, like Facebook and Twitter, are are a given – but in the case of new social media platforms that continue to emerge and evolve, which tools should community managers and marketing staff focus on? Case Study Content Strategy From the Trenches Implementation

Free Social Media Tools We Love: Nuzzel

agora pulse

If you ask any social media manager what they love about their job, they’re not going to respond with “Content curation. It saves me hours of week in curating content for my social feeds. Content marketing Facebook Case Studies Social Media Marketing

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AJ&Smart Has Generated More Than €2 Million in Sales from Social Media: Here’s How

Buffer Social

Jonathan wanted to share everything that happened at AJ&Smart on social media platforms like Instagram, Facebook and YouTube, giving followers behind-the-scenes access to the agency. Case Studies Instagram Instagram Stories Social Media Marketing

Behind-the-Scenes: How Mercy For Animals Gets Millions of Social Media Impressions Every Week

Buffer Social

Facebook and Instagram are awash with pet photos and stories. Twitter has its memes and curated feeds of cute animal pics. A year or so ago, Mercy For Animals’ Facebook performance was hit pretty hard by Facebook’s algorithm shift. Instagram | Facebook | Twitter.

H&R Block Declares a Hipster Tax Crisis

Convince & Convert

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Social Media Case Studies

How Car Next Door Use Buffer to Build Trust on Social Media

Buffer Social

We also have a private Facebook group for our car owners, and every team helps manage that channel – even our CEO regularly jumps in to respond to questions or feature requests. Find them on: Facebook | Twitter | Instagram. We hope you found this case study useful!

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity.

Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign

Convince & Convert

Positioned as an online “meet & greet” for the new MINI , fans are encouraged to submit questions across Facebook , Twitter , Instagram and Google+. Facebook hosts a tab aggregating all of the video content from Instagram to date, plus encourages question submissions.

Association Social Media: American Anthropological Association

SocialFish

When I arrived at my position three years ago, the organization had a blog, a twitter account and a facebook page. Today the organization has three twitter accounts, two Facebook pages, a LinkedIn company page and group, a WordPress blog , a You Tube page and a Google+ page.

Association Social Media: Independent Electrical Contractors (IEC)

SocialFish

We have a presence on Facebook , Twitter , LinkedIn (a group and a company page), and just recently added Instagram. Facebook and Twitter see the majority of our content and have similar audiences. Facebook and Twitter is more general content, news, company reports, etc.

Association Social Media: American Society of Civil Engineers

SocialFish

While most all of our followers are civil engineers, we’ve found that engineers who study or work abroad use Facebook to connect with ASCE and stay updated with the latest industry news. After that, it’s to work curating content. Case Study Featured From the Trenches

Social Media Stunts Do More Harm Than Good

Convince & Convert

Even Facebook acknowledges that Timeline (and the corresponding kill-off of default landing tabs) was intended to force companies to be more human on that platform. We share pithy quotes on Facebook, not the thousands of mundane things we think in-between.

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. Key takeaways from 777 million Facebook posts.

Trends for 2012: Social Media Intelligence

Proactive Report

Content curation. They had a Twitter feed, a Facebook page and a YouTube Channel going, but the weren’t too sure who they were talking to in which channel. Social Media Case Studies

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Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Content creation and curation. One measurement that rarely gets mentioned in these studies is amplification. Facebook Insights has a fairly robust set of analytics. DigitalPR on Facebook. Social Media Case Studies

10 Ways to Increase Facebook Engagement that Work

Sprout Social

Have you noticed your Facebook engagement has been on a downward spiral lately? Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. Let’s take a look at how to increase engagement on Facebook: 1. Facebook

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Buffer Social

In October of 2016 we dramatically changed our Facebook posting strategy. Getting your content seen on Facebook is no small task. Especially when you consider all the content shared to Facebook every 20 minutes: 1 million links are shared. Curated content.

5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Every thought and action we put into curating our personal image and brand is a form of marketing. As humans, we are using social media to communicate with people that we might have never met, without the Internet and tools like Facebook, YouTube, and Twitter.

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5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Every thought and action we put into curating our personal image and brand is a form of marketing. As humans, we are using social media to communicate with people that we might have never met, without the Internet and tools like Facebook, YouTube, and Twitter.

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Why Storytelling Matters: a Data-Driven Explanation

Writtent Blog

We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. Case Study: Telling Tales for Brand Awareness and Sales. . Case Study: Brand Characters Almost Always Work.

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4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

Visual marketers who find the most success on this social channel know how to create photos and videos that are highly engaging, particularly when they are carefully curated or produced. Image source: https://business.instagram.com/#case-studies. Post by Adi Englander.

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How Often And What To Post on Social Media

yMarketingMatters

Facebook: Once a day is best or you’ll start to feel spammy. Curate and repurpose posts and always give credit. Curate or re-share a post every other day. Retweet or curate about 5 tweets per day. Remember January 2018 Facebook News Feed Changes?

How to put together a top-tier SaaS marketing strategy

Sprout Social

The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. In many cases, this means turning to a quick Google search. Checklists, webinars and case studies are prime content for social ads, for example.

Link Love Monthly: Best of February 2011

SocialFish

Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. Facebook Page Redesign: Why Should Brand Marketers Care?

How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

Talkwalker SM

Facebook and Instagram engagement quadrupled. Here’s a sneak peak at how they did it and to read the full story, download our latest case study. Based on this information, the curation of user-generated content become a pillar of the new social strategy.

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How to roll out a hybrid paid & organic social media strategy

Sprout Social

The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. This type of content is less likely to get knocked by Facebook’s marketing-sensitive algorithm, too. Also, it’s a prime place for curating user-generated content like customer photos to sell yourself without being, well, salesy. Facebook and Instagram’s respective ad platforms get ultra-granular in terms of targeting.

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Twitter Facebook Google+ LinkedIn Monday Roundup: A Goodie Bag of #measurePR. Happy Monday!

Building a New Kind of Cruise Community

Waxing UnLyrical

Lots of case studies and lots of stories of success and failure. We have more than 10,000 high-quality photos – spectacular shots of polar bears , aurora borealis , coral reefs , ancient ruins – that we’ve curated and optimized. Our go-to-market plan consists of a Cruise Ambassadors program , influencer outreach, word of mouth through Facebook, Pinterest and Twitter, targeted campaigns, email marketing, growth hacking and guest blogging – like this post.