Case Study of @TheAcademy vs @TheGrammys

Ari Herzog

Pay special attention to the frequency of tweets (from each account) that link to pictures, retweet performers, and make the Twitter experience fun: First, the unsocial Academy… Second, the social Grammys… Want to see a curated Twitter list of Grammy nominees or Grammy winners ?

Post Case Study: Triberr Visits vs. Google Analytics


People share their tweets on other networks, including Facebook and LinkedIn, which could also have accounted for some visits without using the I had a total of 87 visits from Facebook and 5 from LinkedIn. This is why I suggest doing the manual mode – so your followers know you aren’t tweeting for others so they’ll tweet for you, but that you are incorporating the service as a part of your strategy for better content curation.

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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Food: Food on Facebook and Instagram: CPG Food. Food on Facebook and Instagram. Facebook Marketplace.

2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

did a good job of curating a centralized place for the movement. From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Behind the Scenes of the DPS Pinterest Strategy: Case Study


Within a week, we had launched, and Darren explained his take on the process in this case study. In this case study, I’ll be talking about how we went against common advice for bloggers when it comes to setting up a Pinterest account. Many bloggers have a presence on sites like Facebook and Twitter. As Darren pointed out with his case study, people are already pinning your content. Behind the Scenes of the DPS Pinterest Strategy: Case Study.

Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog


Regular readers of ProBlogger would know that over the last 18 months, I’ve put a lot of effort into Facebook – particularly by building up the Digital Photography School Facebook page. In the last year and a half I’ve developed a publishing rhythm on the dPS Facebook page that works really well. Facebook seems to like what we do, as they seem to reward links to useful content. Why Not Start a Second Facebook Page?

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Customer case study and the power of content marketing planning and organization. How to Master the Art and Science of Content Marketing Curation and Creation. Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture. A framework and plan is what helps ensure the house is developed on time, meets standards to keep you safe and enjoy the home for decades to come.

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. The Art of Curation. via Omaha Steaks’ Facebook. Do You Know When to Create and When to Curate?

15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

However, this h asn't stopped lazy marketers from putting all of their digital eggs in social baskets they don't own such as Facebook and Instagram. There are influencers on every platform including LinkedIn, Twitter, Facebook, YouTube and Instagram eager to work with brands for collaboration. Data driven decisions will rule and empower them to fully embrace the best of social network curation features such as Instagram TV (IGTV.)

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. Continue the conversation on our Facebook or Google+ pages. Social Media Case Studies brand community brand strategy community engagement converse social media campaign social media case study storytelling What do your shoes say about you?

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

If this is the case for you, don't you fret! Yes, even though you may have spent far too much money on that beautiful Twitter background, custom Facebook page and blogsite, you still need to prove to me who and what you are. Give your Twitter and Facebook readers good nuggets of information that help them, inspire them and enable them to get to know you better. I am a big believer in sharing and curating awesome content I find across the web with my communities.

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Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

Convince & Convert

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Under each visual, users have the option of sharing the content across Facebook, Twitter, and Google+.

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Behind-the-Scenes: How Mercy For Animals Gets Millions of Social Media Impressions Every Week

Buffer Social

Facebook and Instagram are awash with pet photos and stories. Twitter has its memes and curated feeds of cute animal pics. A year or so ago, Mercy For Animals’ Facebook performance was hit pretty hard by Facebook’s algorithm shift. Instagram | Facebook | Twitter.

AJ&Smart Has Generated More Than €2 Million in Sales from Social Media: Here’s How

Buffer Social

Jonathan wanted to share everything that happened at AJ&Smart on social media platforms like Instagram, Facebook and YouTube, giving followers behind-the-scenes access to the agency. Case Studies Instagram Instagram Stories Social Media Marketing

Do Third Party Publishing Apps Impact Facebook Reach?

agora pulse

Let’s get to bottom of the question “Do third party apps actually impact Facebook reach?”. In this article you will find not only an answer to that one question, but also solid reasoning, links to a case study and yes, Facebook’s answer to this question. Why Should I Care If Third Party Apps Impact Facebook Reach? Here’s the reach of an Agorapulse post that, ironically, is about third party tools for good Facebook reach. A Myth? A Legend?

How Car Next Door Use Buffer to Build Trust on Social Media

Buffer Social

We also have a private Facebook group for our car owners, and every team helps manage that channel – even our CEO regularly jumps in to respond to questions or feature requests. Find them on: Facebook | Twitter | Instagram. We hope you found this case study useful!

Free Social Media Tools We Love: Nuzzel

agora pulse

If you ask any social media manager what they love about their job, they’re not going to respond with “Content curation. It saves me hours of week in curating content for my social feeds. At any time, you can view a curated list of new articles that have been vetted by your peers. You can be even more precise in your pre-vetted curated content by seeing what’s trending with the people on your Twitter lists.

H&R Block Declares a Hipster Tax Crisis

Convince & Convert

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne. Social Media Case Studies Image via According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. As the tournament began, gathered photos of people sporting national team kit and other soccer gear and developed a curated gallery.

Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign

Convince & Convert

Positioned as an online “meet & greet” for the new MINI , fans are encouraged to submit questions across Facebook , Twitter , Instagram and Google+. The company regularly features fan photos and curates content across its social media sties related to the lifestyle and personality of its community. Facebook hosts a tab aggregating all of the video content from Instagram to date, plus encourages question submissions.

Social Media Stunts Do More Harm Than Good

Convince & Convert

Even Facebook acknowledges that Timeline (and the corresponding kill-off of default landing tabs) was intended to force companies to be more human on that platform. In many ways, this type of social media stunt epitomizes our modern culture, where we use technology to present to the word a curated and improved version of ourselves and our lives. We share pithy quotes on Facebook, not the thousands of mundane things we think in-between.

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. The human brain processes visuals 60,000 times faster than text , offering a powerful advantage to companies that can curate social media-friendly visuals that drive an immediate response.

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. percent of businesses use and are currently active on Facebook — the most among any other social media network. Which is why we asked our friends at BuzzSumo to help us put together a massive data set looking at the top Facebook posts over the past year.

Trends for 2012: Social Media Intelligence

Proactive Report

Content curation. They had a Twitter feed, a Facebook page and a YouTube Channel going, but the weren’t too sure who they were talking to in which channel. Social Media Case StudiesAround this time of year we tend to see predictions from the cognoscenti ( those in the know) about what will be hot in the coming year.

Association Social Media: National Association for Women Business Owners Phoenix Chapter (NAWBOPHX)


I post, syndicate and curate content relevant to women business owners across all of the association’s social platforms including LinkedIn , Facebook , Twitter , Google+ and YouTube. For example, messaging related to corporate sponsors, professional development and available positions perform better on LinkedIn, whereas pictures from events perform better on Facebook. Case Study From the Trenches

Advancing Nonprofits’ Missions With Storify and Quora – How MomsRising and charity: water Have Used These Tools for Success


Some tools, like Facebook and Twitter, are are a given – but in the case of new social media platforms that continue to emerge and evolve, which tools should community managers and marketing staff focus on? With more than a million members across the country, MomsRising began using Storify in November 2011 as a curation tool, collecting its Twitter hashtags: #WellnessWed and #FoodFri. Case Study Content Strategy From the Trenches Implementation

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Content creation and curation. One measurement that rarely gets mentioned in these studies is amplification. It is possible to measure how many times your message gets shared by your fans and followers in Facebook and Twitter and it gives you a good measure of the success of your social content. Facebook Insights has a fairly robust set of analytics. DigitalPR on Facebook. Social Media Case Studies

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Buffer Social

In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is no small task. Average daily engagements with our Facebook content has risen from ~500 to more than 1,000.

10 Ways to Increase Facebook Engagement that Work

Sprout Social

Have you noticed your Facebook engagement has been on a downward spiral lately? Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. Facebook is asking brands to rethink how they earn likes, comments and shares on their posts. For example, Facebook is explicitly fighting against engagement bait and spammy tactics which they see as undercutting their algorithm. Perhaps it was an epic case study.

Association Social Media: American Anthropological Association


When I arrived at my position three years ago, the organization had a blog, a twitter account and a facebook page. Today the organization has three twitter accounts, two Facebook pages, a LinkedIn company page and group, a WordPress blog , a You Tube page and a Google+ page. One of our Facebook pages has an audience of students and recent grads focusing on career development. Other outlets like Twitter and Facebook are what I call the Associations evergreen outlets.

Association Social Media: Independent Electrical Contractors (IEC)


We have a presence on Facebook , Twitter , LinkedIn (a group and a company page), and just recently added Instagram. Facebook and Twitter see the majority of our content and have similar audiences. Facebook and Twitter is more general content, news, company reports, etc. I handle finding, creating, and curating content across our accounts. Case Study Content Strategy Featured From the Trenches Implementation

Association Social Media: American Society of Civil Engineers


While most all of our followers are civil engineers, we’ve found that engineers who study or work abroad use Facebook to connect with ASCE and stay updated with the latest industry news. After that, it’s to work curating content. For instance, someone recently created a discussion about a recent study that examines why women leave engineering. Case Study Featured From the Trenches

5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Every thought and action we put into curating our personal image and brand is a form of marketing. As humans, we are using social media to communicate with people that we might have never met, without the Internet and tools like Facebook, YouTube, and Twitter.

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5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Every thought and action we put into curating our personal image and brand is a form of marketing. As humans, we are using social media to communicate with people that we might have never met, without the Internet and tools like Facebook, YouTube, and Twitter.

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How Often And What To Post on Social Media


Facebook: Once a day is best or you’ll start to feel spammy. Curate and repurpose posts and always give credit. Curate or re-share a post every other day. Retweet or curate about 5 tweets per day. Remember January 2018 Facebook News Feed Changes?

4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends.

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Why Storytelling Matters: a Data-Driven Explanation

Writtent Blog

We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. Case Study: Telling Tales for Brand Awareness and Sales. . One of the most fascinating case studies we encountered was of Proclamation Jewelry , a high-end men’s jeweler who struggled to gain consumer engagement and brand awareness in spite of valuable products. Case Study: Brand Characters Almost Always Work.

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4 ways to advance your agency with your social media strategy

Sprout Social

Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well. Use paid targeting options to serve case studies to relevant people. . Share your case studies in industry LinkedIn and Facebook Groups. Encourage employees to share case studies with their networks. .

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4 Tips for Driving Sales with Instagram Ads

Visual marketers who find the most success on this social channel know how to create photos and videos that are highly engaging, particularly when they are carefully curated or produced. Image source: Image source: RhythmOne published a study revealing that influencer marketing on Instagram can have as much as eight times the impact of an equivalent Facebook campaign.

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Link Love Monthly: Best of February 2011


Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. Facebook Page Redesign: Why Should Brand Marketers Care?

How to Create a Social Media Strategy in 8 Easy Steps (Free Template)


And if you advertise on Facebook, cost-per-click (CPC) is a common success metric. Think Facebook is a better network for reaching Baby Boomers than Millennials? Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into Twitter or Instagram.

How to roll out a hybrid paid & organic social media strategy

Sprout Social

The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. This type of content is less likely to get knocked by Facebook’s marketing-sensitive algorithm, too. Also, it’s a prime place for curating user-generated content like customer photos to sell yourself without being, well, salesy. Facebook and Instagram’s respective ad platforms get ultra-granular in terms of targeting.

How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

Talkwalker SM

Facebook and Instagram engagement quadrupled. Here’s a sneak peak at how they did it and to read the full story, download our latest case study. Based on this information, the curation of user-generated content become a pillar of the new social strategy. How do you build a social brand that truly resonates with your customers ? That was the question face by Nescafe Dolce Gusto and digital agency Lion & Lion.

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