Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013.

Case Study 155

Case Study Twitter Brands Mobile 155

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

Social Media 98

Social Media Instagram Apparel Groups 98

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 143

Activities Social Media Mobile Geotagging 143

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. They work alongside media relations and branded communications.

Social Media 141

Social Media Brands How To Case Study 141

Convince & Convert

JANUARY 15, 2015

Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the day, the global news outlet has re-branded the program and expanded it to new social media channels. Tweet This ). Image via @BBCShorts. The goal of this initiative?

News 60

News Social Media Tumblr Case Study 60

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? When researching this episode, we came across a really interesting case study of HostGator, a web hosting service, and how they approached Black Friday / Cyber Monday. It’s a really interesting strategy, especially when you think of how you can use it on social media. .

Social Media 67

Social Media SMS UGC Marketing 67

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

Social Media 187

Social Media Marketing Small Business Case Study 187

Razor Social

JUNE 21, 2019

Social media management tools are dead useful. Plenty of different software on the market offer social media content scheduling, publishing, and response management, and most have something great to offer brands and marketers looking to streamline their social media marketing. Image source: Seriously Social.

Social Media Management 71

Social Media Management Social Media Tools How To 71

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Do they care what kind of car they drive?

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

MAY 29, 2014

™ program, the canines trained to respond to explosives, community events, and more. The My TSA Mobile App helps to answer those questions and more. Social Media Case Studies education instagram jessica gioglio mytsa social image of the week social media image of the week social media strategy TSA visual storytelling'

Instagram 157

Instagram Case Study Travel iPhone 157

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Lush employees are major brand advocates on social media. Their posts create a sense of community among themselves and their customers alike.

Social Media 111

Social Media Guidelines HootSuite How To 111

SocialFish

JANUARY 11, 2011

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. The Trainer’s Social Media Tool Box. Need help with Social Media policies?

Postrank 170

Postrank Handbook Case Study Press Release 170

Pixlee

DECEMBER 22, 2021

There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Sharing case studies from clients. Those elements could include pictures, videos, virtual reality, augmented reality (AR), or social media posts. .

UGC 52

UGC Marketing Mobile Review 52

Convince & Convert

MARCH 23, 2013

I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media ( tweet this ). Local Social with a Human Touch. This isn’t a particularly complex social media case study, and that’s why I love it.

Case Study 162

Case Study UGC How To Meeting 162

Idaconcpts

JUNE 4, 2014

After all—knowing that we need a website and a social media presence is old news. Because you want your website to scale easily to tablets and other mobile devices. Most people are still incredibly wary of mobile messaging. Social media. Yes, you need to have a social media presence.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Small Business Mavericks

APRIL 10, 2011

Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick?

Small Business 156

Small Business Case Study Press Release Marketing 156

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice.

Marketing 88

Marketing Loyalty Case Study Cost 88

Small Business Mavericks

MARCH 30, 2011

Mobile Search – Seriously, mobile phones have hit the market big time. People are buying on their phones, reading blogs on their phones, and updating their social media on their phones. Mobile search is big and I predict it will get bigger. About Us What’s a Maverick? You must be logged in to post a comment.

Trends 156

Trends Case Study Press Release Marketing 156

SocialFish

MARCH 1, 2011

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. Best Practices for Maximizing Mobile App Revenue (GigaOm). The Power of Facebook plugins, and other social sharing tools (Debra Askanase).

Case Study 170

Case Study Press Release Eventful Analysis 170

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social.

Case Study 119

Case Study Community building Social Media Skills 119

Small Business Mavericks

FEBRUARY 12, 2011

What webmasters may find interesting is the statistical appearance of their search queries in mobile searches. Is your web site optimized for mobile? If not, you may find click-throughs increasing and that traffic from mobile searches interact a little more often. About Us What’s a Maverick?

Analytics 161

Analytics Google Tools Case Study 161

Firebelly

SEPTEMBER 15, 2011

What Rob Lowe, Todd Tweedy, San Francisco, Making Money and Social Media have in common. The short answer: “The powerful lineup and sheer diversity of timely topics covering the entire spectrum of social gaming, mobile, search and social all under one roof. They’re gonna be there. #5. Toddy Tweedy.

Klout 178

Klout Case Study Conference Mobile 178

Convince & Convert

NOVEMBER 22, 2010

Tweet Just because you CAN do something in social media, doesn’t mean you SHOULD. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. Says Mr. Haley (again, in AdAge): “If you are one of the first ones to offer a card in the mobile wallet, that’s a huge advantage.

Loyalty 123

Loyalty Social CRM Foursquare Case Study 123

Small Business Mavericks

MAY 9, 2011

About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Of course, your first consultation is free. Let us check the health of your website today. You must be logged in to post a comment.

Small Business 150

Small Business Strategy Case Study Press Release 150

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. About Us What’s a Maverick?

Small Business 117

Small Business Case Study Press Release Mobile 117

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 132

Case Study ROI Social Media Team 132

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Eventful 128

Eventful Social Media B2B Conference 128

Twist Image

OCTOBER 23, 2012

But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. Unfortunately, social media is not a one-way street. It's not a channel of convenience.

Case Study 106

Case Study Press Release Mobile Study 106

Small Business Mavericks

MARCH 10, 2011

About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Now is the time to start thinking about how you can keep your customers tuned into your business through their iPhones. You must be logged in to post a comment.

Small Business 189

Small Business iPhone Marketing Case Study 189

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. What commodity does social media create, to make an industry? Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Social Media Industry.

Industry 64

Industry Social Media Influencer Mobile 64

Convince & Convert

APRIL 4, 2014

Ultimately, @MarcJacobsIntl and its fan community succeeded in pleading to @Staples for help. However, @MarcJacobsIntl was successful in taking a common theme – technology problems – and spinning it into a visual story that its community could rally around throughout the afternoon and into the next day. Social Media Case Studies'

Storify 75

Storify Tweetdeck Case Study Embedding 75

Pam Moore

NOVEMBER 29, 2017

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. You need a structured plan to be successful using social media.

Influencer 160

Influencer Training Marketing Small Business 160