Sherrilynne Starkie

DECEMBER 13, 2019

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. Also, PR pros now routinely run ad campaigns…something unheard of a decade ago.

Social Media 195

Social Media Skills Survey ROI 195

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. A study by Bain & Co. Run customer surveys and benchmark them against your social listening data. Customer-centric strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Koka Sexton

DECEMBER 26, 2022

It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns. ” Behavioral science is the study of the complex relationships between human behavior and the environment. Utilize A/B testing for digital advertising to fine-tune messaging.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Freelance Social Media

JULY 9, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Integrating Social Media in Email Marketing Campaigns by Meghan on July 9, 2009 Online marketers are increasingly seeing the benefits of integrating social media into their e-mail marketing campaigns, a recent study by StrongMail Systems Inc.

Campaign 138

Campaign Social Media Foursquare Marketing 138

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns.

Examples 177

Examples Brands Avatar Authentication 177

Convince & Convert

APRIL 21, 2016

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. The findings cited in the video come from a survey the company issued with SoundView Research in February 2016 among 1,000 American women ages 25 to 54 who work full time. The authenticity of this campaign is what makes it shine.

Campaign 60

Campaign Survey Organization Authentication 60

Sherrilynne Starkie

APRIL 3, 2015

A recent study found that almost half of the impact of a video ad is realized when people have seen three seconds or less of it. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. For content marketers it’s difficult to measure the impact a video might have.

Video 150

Video Content Facebook Study 150

Sprout Social

AUGUST 19, 2020

According to a Facebook-commissioned study , 61% of U.S consumers had used a daily messaging app to communicate with a business within the past three months of the survey. For One Doc Laser & Aesthetic, this resulted in 47% more messages received compared to a previous campaign. Another Facebook survey found that 83% of U.S

Facebook 142

Facebook How To Airlines Survey 142

BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. Your offers need to be highly specific to your leads for the retargeting campaign to be successful.

Startup 105

Startup Discount Price Survey 105

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. A whopping 85% of studies incur delays due to patient recruitment. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

Sprout Social

DECEMBER 6, 2023

Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively. Other internal teams can also use it to ensure they’re ready to support the campaign.

B2B 111

B2B Influencer Brands Marketing 111

Convince & Convert

JANUARY 31, 2024

One study projected that this fledgling industry will grow at a CAGR of 37.3% A template or checklist will also ensure that your social media campaign always meets the requirements and follows the best practices for each platform. between 2022 and 2027. Within this period, the size of the market could grow by $27 billion.

Project 129

Project Social Media Template Templates 129

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Case studies.

Strategy 125

Strategy Brands Hubspot Survey 125

Hootsuite

APRIL 12, 2021

Send out an employee survey. Hootsuite surveyed employees and learned that different teams wanted different social resources. Get them involved in spreading the word by creating shareable social content for each new campaign. Get your creative teams involved in planning how to create content for employee engagement campaigns.

Engagement 140

Engagement Social Media Strategy Tools 140

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 98

Sentiment Analysis Patterns Price 98

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

Campaign 43

Campaign UGC Content Tourism 43

Kikolani

JULY 30, 2012

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Any marketing campaign is only as good as its effectiveness in reaching the client.

Campaign 155

Campaign Social Media Marketing Domain Name 155

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 119

Instagram HootSuite UGC Influencer 119

Sprout Social

MARCH 19, 2024

A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. The bank can use AI-driven sentiment analysis to dive deep into customer feedback, collected through social media listening campaigns.

Sentiment 104

Sentiment Banking Patterns Hotels 104

Sprout Social

JANUARY 26, 2023

High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads. Email campaigns are also an effective referral marketing strategy.

Discount 120

Discount Marketing How To B2B 120

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. According to a study , small businesses reply more than their larger counterparts. Companies have launched promotional campaigns focused on these attributes. The data backs up this trend as well.

Trends 184

Trends Organization Social Media Travel 184

Ignite Social Media

MARCH 16, 2018

In a study conducted by the NORC Center for Public Affairs Research, teens were surveyed about their usage patterns on social media. This information can be discouraging when using Facebook to market to younger audiences; however, there are steps you can take to still see success from your social campaigns.

Facebook 119

Facebook Survey Patterns Instagram 119

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. In fact, surveys show that the majority of Facebook users follow at least six brands. Studies show that customers respond better to user-generated content than overly promotional marketing. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

MAY 26, 2022

According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. It’s evident how, today, influencer partnerships hold a positive impact on brands and their social media campaigns.

Social Media 156

Social Media Strategy Marketing Influencer 156

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Products 87

Products Team Focus Group Collaboration 87

Oktopost

NOVEMBER 12, 2020

In case you need inspiration, here are Linkedin’s own product pages: Campaign Manager , Sales Navigator , Recruiter , Talent Insights. According to this TrustRadius survey , the majority of B2B buyers expect brands to have at least 10 reviews to be considered relevant (this number may vary depending on your size and industry).

LinkedIn 129

LinkedIn Products B2B Review 129

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. So how can we get to know our audience without bothering them with surveys, phone calls, or emails?

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

JULY 23, 2019

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. Take this stat from the Trust Baromter survey.

Influencer 75

Influencer Strategy Marketing Survey 75

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Surveys are a classic method to gather customer feedback, but they need to be used properly. Many involve surveys that are tallied and scored. Social Media .

B2B 101

B2B Marketing Metrics Survey 101

The Realtime Report

DECEMBER 18, 2013

While the technology may raise privacy concerns among some users, according to a study by mobile marketing firm Swirl Network, 77% of consumers are ok with sharing location data “in exchange for something of value.” Are consumers willing to give retailers precise information about their location?

Apple 149

Apple GPS Retail Wireless 149

Buzz Marketing for Technology

APRIL 15, 2016

Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors. The problem is not access to data.

Data 100

Data Survey Fashion Analysis 100

Hootsuite

JULY 21, 2022

Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. To find this answer, you’ll need to do a few simple calculations to determine which marketing campaigns benefited your business the most. That’s a big jump from 68% in 2021. Boosting conversions.

ROI 113

ROI HootSuite Cost Campaign 113

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Users can make money (Kik has its own cryptocurrency called Kin) by taking brand surveys, sharing content or other activities on the platform.

Platform 271

Platform Social Media Influencer Trends 271

The Realtime Report

NOVEMBER 12, 2021

Studies show that you have a maximum of 15 seconds to capture people’s attention to keep them on your page once they click on your website, email, or landing page. There are several ways to get information, including running surveys, following up with your following on social media, or following your email unsubscribe rate.

Marketing 91

Marketing Startup SEO Mobile 91

Hootsuite

DECEMBER 20, 2019

Findings from a Pew Research Center survey show that 75% of women in the United States are on Facebook. A recent study by Facebook researchers set out to understand the negative effects of social media and inform the design of supportive tools. Not all users are given a designation, but a recent survey in the U.S. In the U.S.,

Social Media 111

Social Media Facebook Marketing HootSuite 111