STUDY: The Business Impact of Online Communities

SocialFish

To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. For more insights into the Framework and the study please download your copy HERE.

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Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . Tweet.

Trending Sources

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. 80% of survey respondents state they monitor for brand mentions in real-time, near-time or a few times a week.

7 Facebook Marketing Case Studies

Pamorama

These case studies look at the goals, approaches, and results for several Facebook campaigns. . Read the case study. . Read the case study. . Read the case study. . Read the case study. . Read the case study. Read the case study. .

2013 B2B Marketing Priorities [Study]

Puzzle Marketer

Compiled by Software Advice CRM Analyst Ashley Verrill, the survey results show all the most popular marketing channels, as well as a breakdown of that information such as the channels that bring in the highest quality leads, the highest quantity leads, and the costs involved with these channels.

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Summarized: The 2013 In-House Counsel New Media Engagement Survey

Myrland Marketing

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. This is the third survey released by this partnership.

Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. Parents we surveyed aren’t just posting cute kid photos.

Study: The Global Social Media Check-Up 2012

Mindjumpers

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. Facebook placed third in the survey. Why Your CEO Should Be Active On Social Media [Study].

IMPORTANT: 2013 Nonprofit Engagement Data Management Study

SocialFish

That’s what we found when we, with Avectra , surveyed nonprofit professionals earlier this spring via an online survey. Check it out!!

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Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. As PCs became more popular, so did online surveys. Email surveys aren’t keeping up with the times.

What To Tweet And Not To Tweet About [Study]

Mindjumpers

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Similar Posts: Facts About Consumer Behaviour on Twitter [Study].

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Full Case Study Report from GiveToTheMax Day

SocialFish

It includes a contextual comparison to other similar one-day fundraising events in other states; comparison to nonprofits’ own online fundraising campaigns; and surveyed feedback from participating nonprofits, including challenges and ideas for improvement.

4 Studies on the State of Influencer Marketing

Convince & Convert

Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. I love this study from Burst Media on Earned Media Value.

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

According to the survey results, most inbound marketers not only create content, but they do so every week. Both this survey and our survey results reveal content creation to be the greatest challenge inbound marketers face. We’d love to hear your thoughts on this survey.

In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Myrland Marketing

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey.

All Polls and Surveys Are Not Equal

Geoff Livingston

In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand.

The 2013 State of Community Management Survey

SocialFish

A little bit about the focus of this year’s research, from the Community Roundtable’s call for survey participants (bold mine): Many of TheCR Network members and the organizations we work with struggle with some of the following questions: What is the benefit of a community strategy?

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5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Buffer Social

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you!

Facebook Advertising Case Study: Clorox Green Works

Pamorama

A.11% engagement rate set records for the company, and this engagement was later correlated to a 12% increase in brand awareness in a Nielsen study. The same Nielsen study found that the campaign drove a significant 12% increase in awareness of the brand. Read the case study here.

The 4 Best Influencer Marketing Studies of 2015 (So Far)

Convince & Convert

Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Technology Plus Human Eyes Deliver Best Results Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach.

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. As PCs became more popular, so did online surveys. Email surveys aren’t keeping up with the times.

2012 Social Media Marketing Industry Report

Mindjumpers

This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Similar Posts: The State of Social Media Marketing– Annual Survey Report.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

The resolution of both of these paradoxes may lie in yet in another study cited below, in which 72% of respondents agreed that “having a societal purpose will be a key competitive advantage in the future.” But just 60 percent of surveyed marketers consider them effective.

B2B 100

Case Study: How to Drive 300+ Backlinks to 1 Blog Post

Writtent Blog

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. Do you have to run real surveys? You don’t have to run any surveys – you can simply curate data from websites that run surveys annually.

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Study: Social Media is Not a Trusted Media Source for PR Pros

Convince & Convert

adults use social media, according to a Gallup survey , only 5 percent of consumers say social media has a great deal of influence on purchase decisions, and 62 percent say it has no influence at all. Is there anything that surprises you about this study?

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. HubSpot’s annual survey of marketers doesn’t solely focus on content, but its insights are too rich to ignore.

European Survey Shows Email & Social are Powerful Combination

Social Email Marketing

According to part two of eCircle’s European Social Media and Email Marketing Study, email and social are a powerful combination for marketers. The study reinforces the message that a cross-channel marketing strategy is crucial for success. Email boasts an impressive reach with 90% of respondents in. Email marketing Social media marketing email marketing social media marketing social networks

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review.

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New Study Finds You Suck

Waxing UnLyrical

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites.

The Impact of Social Media

Mindjumpers

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. The following is the conclusion to the survey which in my opinion makes much sense.

Survey Results and Centroids

Small Business Mavericks

For the last seven years, David Mihm has been conducting some of the most important studies of Local SEO. The 2014 Local Search Ranking Factors Survey results have been announced on Moz, and of course they are interesting! David Mihms does a good job of explaining what he changed in this year’s survey to make it easier for the many respondents and simpler to understand for the rest of us. Local Internet Marketing centroid local search ranking factors survey results

Video Killed the Video Star

Geoff Livingston

While video programs may be the hot online trend, a survey produced by video production company Flimp shows that most corporate video is created for corporate websites (80.8%) and social networks (69.2%).

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Going Beyond Transactions to Learn More

Geoff Livingston

Surveying customers, harnessing data, and determining topical interests can help organizations better understand their customers, serve them [.]. Case Studies Crowd Science day depression ED erectile dysfunction Everyday Health hour learn marketing profiling reading research stakeholder survey time weekSales, marketing, branding and ROI drive much of today’s conversation about how to use social, content marketing and interactive.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Online surveys. We didn’t want to talk to everyone in the industry since this wasn’t a survey. Case Studies Measurement & Metrics Strategy communication audit qualitative dataGuest Post by Kristie Aylett. Analytics. Metrics. Dashboards.

Introducing the 2016 State of Social Marketing Report

Simply Measured

This report incorporates a survey of social marketers, industry reports, and original research about the top brands in the world and how they’re using each social network. Social Media Social Media Studies Social Media Trends

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. Similar Posts: EdgeRank Is Still Valid According to Study.

Change Happens. Are you ready?

SocialFish

We have put together a 5-10 minute Readiness Challenge survey covering the 5 areas outlined in this blog. A study by McKinsey confirms this; companies that deliberately invest in managing their strategic portfolio add 40% more value compared to those that don’t.

How to read your ideal customers’ minds (using marketing tools you already use)

Absolute PA

Online surveys. Creating a successful survey requires some planning and thought, that doesn’t mean is has to be a complicated, drawn out process. Next, you’ll want to consider the formatting, design, and wording of your survey.

Social Commerce IQ 2012 [Report]

Mindjumpers

Customer Survey. A survey among 1,819 U.S. 43 % of survey participants have asked their Facebook friends for advice before buying a product. The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce.