Trending Sources

PR Industry Salary Survey Has Bad News for Women

Spin Sucks

The PR Industry Salary Survey. Bloom, Gross & Associates —an executive search firm—just released their PR industry salary study …and it found the pay gap between men and women is still alive and well. By Gini Dietrich. Nearly 10 years ago (!!!!),

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Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

a Marketwired survey, was released. I took the survey in October and, when I saw the questions, I told them I was interested in seeing the results…for two reasons: They asked if PR professionals are using the PESO model; and. Marketwired Survey Says. By Gini Dietrich.

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STUDY: The Business Impact of Online Communities

SocialFish

To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. For more insights into the Framework and the study please download your copy HERE.

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Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . Tweet.

How to Measure PR: A Case Study and Examples

Spin Sucks

Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Marketwired Survey Shows PR Industry Still Behind How to Operationalize the Barcelona Principles 2.0.

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

The It compares the state of social media in 2011 and expectations from 2012, based on this survey. According to the survey, it is quite obvious that all social platforms will grow in 2012.

Social Media to Replace Traditional Media Says CEO Study

Spin Sucks

” When Geoff Livingston and I were writing Marketing in the Round , we referred to the 2011 IBM Global Technology Study , which showed the anecdotal information I was collecting was right on par with what other business leaders around the world were saying. The Survey Says.

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The Demographics of Twitter Users [Study]

Mindjumpers

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet.

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Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

” The survey asked physicians how social media can be used for professional development and lifelong learning. Miller, MD and co-author of the study, has been using Twitter for years. The Journal of Medical Research study was published online on Sept.

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Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. Parents we surveyed aren’t just posting cute kid photos.

Summarized: The 2013 In-House Counsel New Media Engagement Survey

Myrland Marketing

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. This is the third survey released by this partnership.

Study: The Global Social Media Check-Up 2012

Mindjumpers

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. Facebook placed third in the survey. Why Your CEO Should Be Active On Social Media [Study].

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IMPORTANT: 2013 Nonprofit Engagement Data Management Study

SocialFish

That’s what we found when we, with Avectra , surveyed nonprofit professionals earlier this spring via an online survey. Check it out!!

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What To Tweet And Not To Tweet About [Study]

Mindjumpers

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Similar Posts: Facts About Consumer Behaviour on Twitter [Study].

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Full Case Study Report from GiveToTheMax Day

SocialFish

It includes a contextual comparison to other similar one-day fundraising events in other states; comparison to nonprofits’ own online fundraising campaigns; and surveyed feedback from participating nonprofits, including challenges and ideas for improvement.

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. As PCs became more popular, so did online surveys. Email surveys aren’t keeping up with the times.

4 Studies on the State of Influencer Marketing

Convince & Convert

Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. I love this study from Burst Media on Earned Media Value.

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

According to the survey results, most inbound marketers not only create content, but they do so every week. Both this survey and our survey results reveal content creation to be the greatest challenge inbound marketers face. We’d love to hear your thoughts on this survey.

PR Pros Not Keeping Up with What Journalists Want

Spin Sucks

Combined with the social media and citizen journalism phenomenon, the Oriella Digital Journalism Study shows journalists are now swinging back to trusted – and credible – sources for information. And the Web Influencers Survey by D.

Survey 140

In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Myrland Marketing

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey.

All Polls and Surveys Are Not Equal

Geoff Livingston

In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand.

The 2013 State of Community Management Survey

SocialFish

A little bit about the focus of this year’s research, from the Community Roundtable’s call for survey participants (bold mine): Many of TheCR Network members and the organizations we work with struggle with some of the following questions: What is the benefit of a community strategy?

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5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Buffer Social

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you!

The 4 Best Influencer Marketing Studies of 2015 (So Far)

Convince & Convert

Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Technology Plus Human Eyes Deliver Best Results Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach.

Facebook Advertising Case Study: Clorox Green Works

Pamorama

A.11% engagement rate set records for the company, and this engagement was later correlated to a 12% increase in brand awareness in a Nielsen study. The same Nielsen study found that the campaign drove a significant 12% increase in awareness of the brand. Read the case study here.

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. As PCs became more popular, so did online surveys. Email surveys aren’t keeping up with the times.

2012 Social Media Marketing Industry Report

Mindjumpers

This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Similar Posts: The State of Social Media Marketing– Annual Survey Report.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

The resolution of both of these paradoxes may lie in yet in another study cited below, in which 72% of respondents agreed that “having a societal purpose will be a key competitive advantage in the future.” But just 60 percent of surveyed marketers consider them effective.

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Case Study: How to Drive 300+ Backlinks to 1 Blog Post

Writtent Blog

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. Do you have to run real surveys? You don’t have to run any surveys – you can simply curate data from websites that run surveys annually.

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Study: Social Media is Not a Trusted Media Source for PR Pros

Convince & Convert

adults use social media, according to a Gallup survey , only 5 percent of consumers say social media has a great deal of influence on purchase decisions, and 62 percent say it has no influence at all. Is there anything that surprises you about this study?

Business Development for Communications Firms

Spin Sucks

Your own research, which could be gigantic like Edelman does with their Trust Barometer or like what Andy Crestodina did this summer with his blogger survey. Develop studies, tools, or resources. By Gini Dietrich.

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. HubSpot’s annual survey of marketers doesn’t solely focus on content, but its insights are too rich to ignore.

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review.

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European Survey Shows Email & Social are Powerful Combination

Social Email Marketing

According to part two of eCircle’s European Social Media and Email Marketing Study, email and social are a powerful combination for marketers. The study reinforces the message that a cross-channel marketing strategy is crucial for success. Email boasts an impressive reach with 90% of respondents in. Email marketing Social media marketing email marketing social media marketing social networks

New Study Finds You Suck

Waxing UnLyrical

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites.

The Impact of Social Media

Mindjumpers

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. The following is the conclusion to the survey which in my opinion makes much sense.

Survey Results and Centroids

Small Business Mavericks

For the last seven years, David Mihm has been conducting some of the most important studies of Local SEO. The 2014 Local Search Ranking Factors Survey results have been announced on Moz, and of course they are interesting! David Mihms does a good job of explaining what he changed in this year’s survey to make it easier for the many respondents and simpler to understand for the rest of us. Local Internet Marketing centroid local search ranking factors survey results

Video Killed the Video Star

Geoff Livingston

While video programs may be the hot online trend, a survey produced by video production company Flimp shows that most corporate video is created for corporate websites (80.8%) and social networks (69.2%).

Going Beyond Transactions to Learn More

Geoff Livingston

Surveying customers, harnessing data, and determining topical interests can help organizations better understand their customers, serve them [.]. Case Studies Crowd Science day depression ED erectile dysfunction Everyday Health hour learn marketing profiling reading research stakeholder survey time weekSales, marketing, branding and ROI drive much of today’s conversation about how to use social, content marketing and interactive.