How to Survey Your Audience

Convince & Convert

One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience. You’re going to need several surveys out there for all your different projects.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

According to a survey by Tomoson : Influencer marketing generates as much as $6.50 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their profile like and how will their personality promote your campaign?

Trending Sources

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Why create a campaign focused on the theme of romance? With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

All Polls and Surveys Are Not Equal

Geoff Livingston

In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand.

How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Simply Measured

Coca-Cola’s campaign for this year’s Olympics has both these qualities, hitting on emotional, inspirational, and aspirational sweet spots for consumers. The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports.

What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign


Survey says: Nope! The post What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign appeared first on Navolutions. Social Media advertising facebook public relations Small Business SMB social media social media campaign strategies strategy Wal-mart Walmart

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

The surveyed group included a mix of sites covering general and breaking news as well as specific topics such as lifestyle, sports or entertainment. Among the surveyed sites the highest Twitter percentage was 2.9% Among the sites surveyed the figures ranged from 30-60%.

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The Importance of Social Media in a Successful Marketing Campaign


What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! This is a guest post by Tim at HostPapa.

This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’

Convince & Convert

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. The findings cited in the video come from a survey the company issued with SoundView Research in February 2016 among 1,000 American women ages 25 to 54 who work full time.

Why Some CMOs Believe Mobile Marketing Isn’t Worth It

Convince & Convert

The latest iteration of the Duke University Fuqua School of Business CMO Survey found that 40% of CMOs believe mobile marketing contributes nothing to overall performance. Mobile CMO survey marketing strategy mobile marketing mobile strategy research stat of the month

Anticipation Builds for 2016 Summer Olympic Games (Infographic)

SocialTimes Facebook

5, and according to a recent survey by Facebook IQ , fans are excited. When developing your creative campaign, deliver a message that is about more than sports and reflects the diversity of fans. The 2016 Summer Olympic Games start up in Rio de Janiero Friday, Aug.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Participants were asked for a DNA sample, and sent online surveys about their diagnosis, symptoms and lifestyle habits. Social Media Campaigns 23andMe crowdsourcing DNA genetics medical research Parkinson'sCan social networks help with medical research?

Want to Master Your Marketing? Know Your Audience

Social Media Marketing

Step No: 3 Regular Customer Surveys With the simple tools such as Survey Gizmo or Survey Monkey , you can easily create a question bank with tons of questions designed for the quick customer analysis. How to Know Your Audience Market Research Marketing Campaigns Marketing program Master Your Marketing Why Knowing Your AudienceMarketing is all about knowing your audience.

The New Feature ‘Connections’ on Facebook Helps in Better Ad Targeting


It is now best to run a test campaign on connections before actually launching it. It provides a kind of survey for more targeted advertising. Here’s how : Run a wide and inclusive campaign ?Click Run a more targeted campaign, based on responder data.

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

” And out of the 1,000 consumers surveyed during November, 80% said they would use retailer apps more often while shopping in-store if those apps delivered sales and promotion alerts.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Integrating Social Media in Email Marketing Campaigns | Freelance.

Freelance Social Media

According to the June 2009 survey of over 500 marketers, 66% of respondents were planning to integrate their email marketing campaigns and social media sometime in 2009, and 48% of respondents have already formulated a strategy for linking the two channels.

Getting Big Data to Actually Work

Buzz Marketing for Technology

Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. This is a guest post from James Bentham.

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Why influencer marketing is an essential part of brand marketing strategy

Buzzoole , a self-service Influencer Marketing Platform, recently conducted a survey of the over 200 brands on their platform (full disclosure: Buzzoole is a Blonde 2.0 Photo Courtesy of Buzzoole.

Ultimate Guide to Measuring Social Media ROI

Sprout Social

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Guest post by Cheryl Joy.

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Twitter Preps Brands for 2016 Summer Olympics (Infographic)

SocialTimes Twitter

Our research revealed that two out of three surveyed agree that Twitter provides unique insider access to certain people that can’t be found on other platforms. The 2016 Summer Olympic Games begin Aug. 5 in Rio de Janiero, and Twitter shared some tips for advertisers looking to compete.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Advanced campaign tracking tools make it much easier to identify issues and correct them. Here’s a list of useful campaign tracking tools to get you started: Facebook’s Campaign Tracker and Insights.

Companies Invest More in Social Media Marketing in 2014


While in the past, companies have gone for a multi-level marketing campaign strategy, now the focus is primarily on social media, for small and large companies alike. Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey.

Are You Doing Influencer Marketing Right?


In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. We didn’t want to talk to everyone in the industry since this wasn’t a survey. Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards.

10 Questions to Answer Before Building Your Social Marketing Strategy

Simply Measured

If you want your next social media campaign to be successful, take a look at the ten critical questions you must answer before you begin a new social media marketing adventure. What Are the Goals and Objectives of Our Social Media Marketing Campaign? Before initiating your campaign, you need to define your goals and have a clear vision of what you are trying to achieve. ROI (look at the costs of your social media campaigns).

How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Linqia recently surveyed 170 marketers from a variety of different industries about, “The State of Influencer Marketing.” What do you wish to achieve from the campaign?

Retargeting: 5 New Statistics That May Surprise You

Convince & Convert

In a similar survey conducted only two years ago, almost half of respondents said they were funding their retargeting campaigns with a new budget. Sure, marketers now have retargeting budgets, but does that mean it’s now a core part of their campaigns?

Understanding Social Media ROI Cycle


Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. How to Measure the Return On a Social Media Campaign.

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Source: Nielsen Global Trust in Advertising Survey. Guest Post by Jessica Davis.

Nonprofit Technology Conference Session Hot Picks! #18NTC


A campaign that rallies activists to take to the streets and share it on social media? Core values and engagement surveys fail to move the needle, because what’s missing is a deeper understanding of the true dynamics that make your culture tick.

5 Ways You Can Use Social Listening Data for Better Marketing

Simply Measured

You plan the best campaigns you can, but what really makes up your consumer’s mind is not your content—it’s recommendations from their social networks. Deloitte’s 2017 Digital Democracy Survey studies how technology is changing consumer behavior and attitude, impacting businesses.

101 Marketing Tools and Technology Tips for 2017

Razor Social

You can use a tool such as Audiense to run automated DM campaigns. This is a great tool to help you manage larger Facebook ad campaigns and get more value from them. This capability will also minimize the risk of spending your money on non-performing campaigns.

Take the Network for Good Cause Marketing Survey

Geoff Livingston

As CMO of Zoetica , I am proud to announce that we’ve partnered with Network for Good to create a best practice eGuide for corporate social good campaigns. Please take our two minute survey and inform companies on cause marketing best practice.