How to Survey Your Audience
Convince & Convert
FEBRUARY 12, 2015
One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience. Decide Upon a Goal A single, all-encompassing survey for every one of your marketing campaigns isn’t going to cut it. If they’re filling out your survey, you should be grateful.
Conducting Surveys: The Good, the Bad, and the Ugly
JUNE 6, 2012
It makes sense a PR professional would like to quantify how their campaign has brought love and understanding to their client. What is the best way to find out what people think about your “Bob’s House of Bacon” YouTube campaign? Meeks on Amazon ), but to everyone else, he is just some random guy – took a survey today. Well, you could ask them. da da).
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
According to a survey by Tomoson : Influencer marketing generates as much as $6.50 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). But wait.
Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media
The Realtime Report
OCTOBER 17, 2012
Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance?
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post.
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
Coca-Cola’s campaign for this year’s Olympics has both these qualities, hitting on emotional, inspirational, and aspirational sweet spots for consumers. The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports. Here is how Coca-Cola is deploying its liquid, linked campaign on Facebook, Twitter, and Instagram. THATSGOLD.
What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign
MAY 30, 2013
Survey says: Nope! The post What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign appeared first on Navolutions. Social Media advertising facebook public relations Small Business SMB social media social media campaign strategies strategy Wal-mart Walmart Every once in a while, someone tells you that your business needs to be on Facebook. Or Twitter. either.
Survey: Twitter Less than 1% of Traffic to Newspapers and.
MARCH 2, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. of total site traffic. respectively. Thanks!
The Importance of Social Media in a Successful Marketing Campaign
JULY 30, 2012
What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Any marketing campaign is only as good as its effectiveness in reaching the client. This is a guest post by Tim at HostPapa.
This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’
Convince & Convert
APRIL 21, 2016
This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. The findings cited in the video come from a survey the company issued with SoundView Research in February 2016 among 1,000 American women ages 25 to 54 who work full time. The authenticity of this campaign is what makes it shine. So, how can your brand “seize the cray?”
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
Thirty-four percent of people surveyed in a 2013 RadiumOne analysis report said they use hashtags to search or follow categories and brands of personal interest. Just like any other tactic, measurement and monitoring is extremely important and can help you gain useful information to inform future campaigns and communication outreach. And afterall…#PetroPOWER!!!!!
Why Some CMOs Believe Mobile Marketing Isn’t Worth It
Convince & Convert
FEBRUARY 26, 2016
The latest iteration of the Duke University Fuqua School of Business CMO Survey found that 40% of CMOs believe mobile marketing contributes nothing to overall performance. Conducted twice a year, this survey pulls back the curtain (or the doors to the CMO lounge) to take a peek at what CMOs are thinking on a wide array of topics. Don’t worry—I’m only kidding. We get it.
Anticipation Builds for 2016 Summer Olympic Games (Infographic)
JUNE 1, 2016
5, and according to a recent survey by Facebook IQ , fans are excited. When developing your creative campaign, deliver a message that is about more than sports and reflects the diversity of fans. Facebook Infographics 2016 Summer Olympic Games advertising Brazil Facebook IQ Instagram Marketing Millennials mobile Olympic Games Olympics Rio de Janiero Summer Olympics surveys Videos
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Marketing Mobile Marketing mobile marketing mobile marketing campaign mobile marketing strategy mobile marketing tools The Mobile Marketing Future The ability to create a sound mobile marketing strategy is the present and the future.
Marketing Has a Long Way to Go
JANUARY 26, 2011
Allow me to introduce you to the Alterian survey of nearly 1,500 marketing professionals to discover where brands stand when it comes to budgets, social media, level of personalization, and if they are ready for growth or if they’re at risk. The questions asked in this year’s survey include: How are marketing budgets shifting in 2011?
A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?
The Realtime Report
AUGUST 29, 2012
Participants were asked for a DNA sample, and sent online surveys about their diagnosis, symptoms and lifestyle habits. Social Media Campaigns 23andMe crowdsourcing DNA genetics medical research Parkinson'sCan social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. Surveys and focus groups are still an important part of creative research. Today’s guest post is written by Justin Graves. .
The New Feature ‘Connections’ on Facebook Helps in Better Ad Targeting
MAY 13, 2011
It is now best to run a test campaign on connections before actually launching it. It provides a kind of survey for more targeted advertising. Here’s how : Run a wide and inclusive campaign ?Click Run a more targeted campaign, based on responder data. Tweet Facebook is all set to be the master database and best available platform for advertising. Click on Reports ?
Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
” And out of the 1,000 consumers surveyed during November, 80% said they would use retailer apps more often while shopping in-store if those apps delivered sales and promotion alerts. Consumers are looking for apps with content that is more relevant to their interests and location; 62% of survey respondents said such content would increase their use of retailer mobile apps.
Getting Big Data to Actually Work
Buzz Marketing for Technology
APRIL 15, 2016
Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. 43 percent of companies surveyed “obtain little tangible benefit from their information,” while 23 percent “derive no benefit whatsoever,” according to the study. This is not just my opinion.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. Your goals should be quantifiable and linked to a specific campaign. 38% said poor tools. Trials.
Integrating Social Media in Email Marketing Campaigns | Freelance.
Freelance Social Media
JULY 9, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Integrating Social Media in Email Marketing Campaigns by Meghan on July 9, 2009 Online marketers are increasingly seeing the benefits of integrating social media into their e-mail marketing campaigns, a recent study by StrongMail Systems Inc. demonstrates. Media. Marketing.
Why influencer marketing is an essential part of brand marketing strategy
MAY 11, 2016
Buzzoole , a self-service Influencer Marketing Platform, recently conducted a survey of the over 200 brands on their platform (full disclosure: Buzzoole is a Blonde 2.0 Moreover, the survey revealed that a large majority (65%) of brands are planning on increasing their budget for influencer marketing. Photo Courtesy of Buzzoole. So what does this mean for brands? client).
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. Response : As previously mentioned, SMS campaigns have a very high response rate. This is a guest post from James Bentham. SMS, really?
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Another 25% of a company’s focus is on improving conversion and optimization of campaigns. How to Measure the Return On a Social Media Campaign. Stage 1: Launch.
Twitter Preps Brands for 2016 Summer Olympics (Infographic)
JULY 1, 2016
Our research revealed that two out of three surveyed agree that Twitter provides unique insider access to certain people that can’t be found on other platforms. In fact, more than 70 percent of those surveyed strongly associate Twitter as a platform that provides an expert point of view—compared with 46 percent to 56 percent on competing social platforms.
A Little Bit of Conversation. A Lot More Insights.
OCTOBER 26, 2016
Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. We didn’t want to talk to everyone in the industry since this wasn’t a survey. Throughout her 25-year career, she has created innovative campaigns that inspire key audiences to action and positively impact organizational goals. Guest Post by Kristie Aylett.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
Drag and drop widgets make it simple to create a custom campaign from scratch without writing a single line of code, giving you complete creative control. Teams can manage complex campaigns – including Profiles, Pages, Events, Groups, and Search. Facebook Survey and Poll Apps. Polldaddy easily creates surveys, polls, quizzes, and rating systems. Facebook App Suites.
Take the Network for Good Cause Marketing Survey
APRIL 8, 2010
As CMO of Zoetica , I am proud to announce that we’ve partnered with Network for Good to create a best practice eGuide for corporate social good campaigns. Please take our two minute survey and inform companies on cause marketing best practice. Survey results will be incorporated into the eGuide, which will be released in mid-May. And tell your friends about it!
How Brands Can Overcome the Biggest Influencer Marketing Challenges
JANUARY 12, 2017
Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Linqia recently surveyed 170 marketers from a variety of different industries about, “The State of Influencer Marketing.” In fact, 78% of the marketers surveyed said that measuring influencer marketing ROI will be their #1 challenge this year. Solution. Reach.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
You can use a tool such as Audiense to run automated DM campaigns. This is a great tool to help you manage larger Facebook ad campaigns and get more value from them. AdEspresso allows you to create multiple A/B tests (you can test ad headlines, images, and audiences), and more importantly, it lets you create campaign rules so you spend less time managing your campaigns.
Improved Social PR via the Employee Advocacy Route
DECEMBER 14, 2016
All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Source: Nielsen Global Trust in Advertising Survey. Here are a few tips to nail your PR content strategy: Review your last few campaigns, identify which angles worked. Document your plan.
When to Thank Your Social Media Fans
Techipedia: Tamar Weinberg
MARCH 27, 2012
A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. On the other hand, fans are under no obligation to take your survey. Why is that? So thank them.
How Social Media Has Become a Tool For Clinical Research
Techipedia: Tamar Weinberg
APRIL 7, 2014
A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Advanced campaign tracking tools make it much easier to identify issues and correct them. Just remember that a successful social media campaign must have a clearly defined set of objectives with measurable outcomes or key performance indicators (KPIs). Drive more pre-qualified patient referrals. Reduce overall costs. Google Analytics.
Five questions your marketing team should be asking about location-based technology
MARCH 4, 2015
Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. The directive is simple: Visit us to try these delicious new dishes.
Companies Invest More in Social Media Marketing in 2014
NOVEMBER 4, 2014
While in the past, companies have gone for a multi-level marketing campaign strategy, now the focus is primarily on social media, for small and large companies alike. Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey. Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. Photo Source).
Are You Doing Influencer Marketing Right?
DECEMBER 16, 2013
In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized. In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Here are a few of the key points I took away from it. What is influencer marketing? Go mobile!
How to Identify Your Social Media Influencers
MARCH 8, 2017
In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running. Creating Campaigns Around Social Media Influencers. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Building a Campaign Around Social Media Influencers. What Are Social Media Influencers?
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. With Netvibes, you can offer clients your very own proprietary, custom-branded social dashboard that automatically pulls in real-time results from all the social campaigns you’re running.” 1) Socialbakers.
Retargeting: 5 New Statistics That May Surprise You
Convince & Convert
NOVEMBER 13, 2013
In a similar survey conducted only two years ago, almost half of respondents said they were funding their retargeting campaigns with a new budget. Sure, marketers now have retargeting budgets, but does that mean it’s now a core part of their campaigns? Retargeting is hot right now. Canada and the U.K. about how they use retargeting. Let’s take a look at five key takeaways.