Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? The campaign was driven on Facebook and also featured on Twitter, Tumblr and Pinterest.

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Campaign Social Media Tumblr Eventful 100

Sherrilynne Starkie

JANUARY 19, 2013

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.

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Campaign Engagement Focus Group Project 377

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

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Campaign Social Media Retail Discount 156

Buffer Social

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. Letterbox Gifts co-founders, Eleanor and Michelle.

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Case Study Campaign Social Media Study 70

The Realtime Report

JULY 21, 2021

Tips For Creating a Social Media. Social media’s popularity can be both a blessing and a curse for marketers. Social media is now a staple for businesses of all sizes, so it can be difficult to stand out. Social media is now a staple for businesses of all sizes, so it can be difficult to stand out.

Real Estate 172

Real Estate Social Media Strategy Tips 172

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Here are the mindblowing number of followers on LEGO’s main social media accounts. Instagram: 10.3

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Construction Social Media Strategy Collaboration 52

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Campaign Engagement Marketing Hashtag 136

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social Media Sentiment HootSuite Analysis 102

Ignite Social Media

SEPTEMBER 22, 2021

Assess why is the brand on social media in the first place? This then gives us a better understanding of where social is in the brand’s overall marketing efforts and within the customer journey. Then we can begin to assess if social media is working. . Subscribe to Social You Should Know.

Social Media 172

Social Media Tips Retail Metrics 172

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

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Social Media Marketing Hashtag Campaign 164

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend.

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Trends Organization Social Media Travel 184

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Ask for examples and references. Be specific.

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Team Social Media RFP How To 123

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Crisis Checklist Before Pausing Ad Campaigns. Leave campaigns alone unless you need to make changes.

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Social Media Social Media Management Issues Team 199

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

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ROI Social Media CSR Knowledge Base 269

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

NOVEMBER 1, 2023

And we’ll cover 10 examples of BTS social media content to help inspire your strategy. Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life.

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Campaign Content Upcoming Authentication 89

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

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B2B Social Media Strategy LinkedIn 136

Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Sometimes brands partner with creators for specific campaigns or launches. Ask your followers.

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Campaign Content How To Influencer 104

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

agora pulse

DECEMBER 1, 2020

You’re passionate about your social media agency … but are you losing money or making money from it? Here’s an overview of the different ways you should be making money as a social media marketing agency. Services Your Social Media Marketing Agency Can Offer. Social media strategy.

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Social Media How To Social Media Management Marketing 136

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

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Social Media Survey Influencer Buy 139

Bill Hartzer

NOVEMBER 20, 2023

In a groundbreaking move set to revolutionize the very fabric of social commerce, Doba, a prominent powerhouse in the realm of American dropshipping, proudly introduces its groundbreaking app, Doba Direct. Streamlined Fulfillment for Content Focus: Bid farewell to the hassles of product sourcing, shipping logistics, and customer support.

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Influencer Social Media Curation Policies 95

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. nandosuk. ?

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Examples Campaign Tips UGC 141

Ignite Social Media

APRIL 2, 2019

To support this mission, we developed three social media objectives: 1) Build awareness among our target audience. To support this mission, we developed three social media objectives: 1) Build awareness among our target audience. 88% year-over-year increase in last-touch sales attribution from social media.

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Social Media Case Study Retail Study 129

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

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Metrics Influencer Marketing Survey 98

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

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B2B Social Media Strategy LinkedIn 136

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? Dove’s inspiring Real Beauty campaigns? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Sprout’s TikTok?

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Social Media Brands Meme Real Estate 91

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. The last two are optional and are used specifically for tracking paid campaigns.

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Sample Code Social Media HootSuite URL 145

Ignite Social Media

MARCH 4, 2024

In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. Avoiding a few pitfalls can help brands continue successful influencer campaigns amidst this shift: Partner with values-aligned influencers who balance sponsored and non-sponsored content. Sign up below.

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Trends Brands Fashion Influencer 96

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

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Collaboration Social Media Project Reputation 93

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Format refers to the specific form of content you want to create.

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Social Media How To B2B LinkedIn 109

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Social Media 108

Social Media UGC Policies Guidelines 108

Ignite Social Media

AUGUST 20, 2019

One question we’re frequently asked is how many hashtags to use on different social media channels. Go ahead and bookmark it so you can reference it whenever you’re writing copy for your social posts. If you need help with hashtags, social media content, or anything else social-related contact us.

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Hashtag Social Media LinkedIn Trends 140

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy.

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Research Social Media Airlines Marketing 144

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Examples Campaign Discount Marketing 92