Social Media Today

APRIL 12, 2021

LinkedIn has launched a handy new reference guide for its various ad options.

LinkedIn 215

LinkedIn Campaign Marketing 215

Mindjumpers

OCTOBER 12, 2012

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest. Why was the campaign so engaging?

Campaign 255

Campaign Engagement Tumblr Eventful 255

Mindjumpers

OCTOBER 12, 2019

Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. Even though the campaign dates back to 2012, in our view, it earned a spot among the best food branding campaigns on social media ever.

Campaign 100

Campaign Social Media Tumblr Eventful 100

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Social Media Marketing

OCTOBER 14, 2019

If you implement these tricks well, then your SEO campaign can prosper. Your organic SEO campaign must guarantee a positive visitor experience. Improve Technical Optimisation If you ignore the technical aspects, then your SEO campaign may not yield positive results. Do you want to run a successful SEO campaign?

SEO 94

SEO Organization Campaign Strategy 94

Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

Campaign 86

Campaign Brands Film Hashtag 86

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

Buffer Social

JUNE 8, 2022

Aside from planning ahead and using Buffer to manage their content, we asked Eleanor to share some tips for anyone looking to build marketing campaigns around holidays and events. For most occasions, around a month before is a good time to push the bulk of the marketing campaign.” Tip 1: Get the timing right.

Case Study 70

Case Study Campaign Social Media Study 70

Your Escape From 9 to 5

JUNE 27, 2022

The good news here is that it’s not that hard to have a successful crowdfunding campaign. Today, we will teach you how you too can have a successful campaign. The Fundamentals of a Successful Campaign. You will want to replicate these successes, but for your own campaign. Employ Psychology In Your Campaign.

Campaign 40

Campaign Travel Price Applications 40

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. Reach refers to the number of people who saw your content.

Metrics 97

Metrics Influencer Marketing Survey 97

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. They just don’t matter that much… 1.

Campaign 154

Campaign Advertising Cost Conversation 154

Ignite Social Media

MARCH 4, 2024

In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. Avoiding a few pitfalls can help brands continue successful influencer campaigns amidst this shift: Partner with values-aligned influencers who balance sponsored and non-sponsored content. Sign up below.

Trends 96

Trends Brands Fashion Influencer 96

Waxing UnLyrical

APRIL 13, 2016

81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Heineken 100 marketing campaign.

Influencer 100

Influencer Campaign Marketing Fashion 100

Pam Hughes

NOVEMBER 2, 2021

Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. Likewise, the marketing community has an Agile Marketing Manifesto , which serves as a guide and reference. Adopting an Agile marketing strategy may be the answer.

Campaign 63

Campaign Strategy Marketing How To 63

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers.

Discount 124

Discount Marketing How To B2B 124

Jon Loomer

NOVEMBER 20, 2023

If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ).

CPM 174

CPM Types Campaign Examples 174

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020.

Fashion 409

Fashion News Report Review 409

Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. Read on to learn how you can design a simple yet effective TikTok campaign strategy. The post 5 TikTok Campaigns You Need to Try in 2022 appeared first on The Pixlee Blog.

Campaign 52

Campaign UGC Hashtag Influencer 52

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Like this recent video of residents interacting with the maintenance team.

Report 108

Report Brands Library Sentiment 108

SocMed Sean

MAY 8, 2019

To help businesses understand how the combination of SEO and digital paid media (often referred to as PPC since it is usually paid for on a “pay-per-click” basis) can help you and how to navigate some of the perils, here are a few tips to consider. This is referred to as your organic content strategy, or SEO.

SEO 239

SEO Strategy Tips Marketing 239

Kikolani

DECEMBER 20, 2016

If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth. This is the ultimate SEO tool to help your digital marketing campaign. Social media is one of the key aspects of a successful digital marketing campaign. About Michael Peggs.

Campaign 61

Campaign Tools HootSuite Marketing 61

Kikolani

DECEMBER 20, 2016

If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth. This is the ultimate SEO tool to help your digital marketing campaign. Social media is one of the key aspects of a successful digital marketing campaign. About Michael Peggs.

Campaign 60

Campaign Tools HootSuite Marketing 60

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 104

ROI Influencer Marketing Survey 104

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. Check out these 10 top-notch campaigns from universities across North America. This whole campaign is a fantastic example of thought leadership on social media. Image source . Or something else entirely?

Education 264

Education Examples Social Media Meme 264

Jon Loomer

MARCH 7, 2022

When I speak of content creators, I’m referring specifically to bloggers in this case. You can run traffic campaigns or engagement campaigns. What if, when running a traffic campaign, you could optimize for… Traffic Volume (essentially what happens now) OR. Like… me. But, this is missing the point.

Content 202

Content Facebook Course Campaign 202

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Buffer Social

JUNE 28, 2023

It's unlikely we would make a change to our website, emails, or ad campaigns without first proving through an experiment that the change will lead to more conversions. There are two ways I come up with new experiment ideas: Analyzing the performance of the Adwords campaigns to look for friction points.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Sprout Social

MARCH 21, 2024

In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign. Run and measure campaigns. Here are a few tips to help you discover the right creator.

Influencer 98

Influencer Brands Fashion Review 98

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger.

Examples 177

Examples Brands Avatar Authentication 177

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

APRIL 9, 2024

The phrase, “We decided this is a social campaign,” gets thrown around far too often and typically the social team wasn’t a part of the decision in the first place. Nobody but your social team is more equipped to know what will work, what won’t work and what good social campaigns look like. So don’t just give them a seat at the table.

Team 89

Team Meeting Report Social Media 89

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. The term refers to the level of influence that these social media creators have on their audiences. Most influencers don’t actually refer to themselves by the term, though. That’s because influencers aren’t niche anymore.

Influencer 109

Influencer Instagram Brands Marketing 109

Social Media Strategies Summit

OCTOBER 13, 2023

Even better, it references one of the most popular items on the Wendy’s menu, the beloved Frosty frozen dairy dessert. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns. Why It Worked Social media users dreamed up this campaign rather than Dunkin’s marketing team.

Examples 130

Examples Trends Social Media Brands 130

Social Media Strategies Summit

JANUARY 21, 2021

Without a clear goal for your campaign, it will be difficult to know what areas of the partnership are up for negotiation and which are non-negotiable. In this case, it wouldn’t serve you to limit that code to one-time use as that would hurt your ability to measure the effectiveness of the campaign over time. #2 2 Do your research.

Influencer 189

Influencer Metrics Campaign Survey 189

Ignite Social Media

JANUARY 21, 2021

As is typical with these big platform changes, benchmarks from previous campaigns will not be as relevant a comparison when looking at the performance of campaigns executed after the iOS 14 implementation. Note that when an event is changed it will be 72 hours before campaigns are able to use the updated events.

Advertising 180

Advertising Facebook Policies API 180