Techipedia: Tamar Weinberg

AUGUST 25, 2010

Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Some people get that.

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Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Is MySpace marketing really worth it? How can I market effectively with Flickr ? Great content, #2, works across the board for social media.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer.

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Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

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Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Roger Smith has really penetrated a heavily saturated market, and they’ve done so with grace. Pam says “I think their efforts are fantastically smart from a business perspective. izmantot soci?los

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

APRIL 25, 2013

In Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. and Bing, among others.

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comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

MARCH 12, 2015

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform. Then, one day, I had a small epiphany. My First Epiphany.

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Blogger Influencer Campaign Fashion 100

Techipedia: Tamar Weinberg

JUNE 10, 2010

by Tamar Weinberg on June 10, 2010 Share I started blogging at age 20. Thank you very much Tamar for introducing them to the blogosphere! Thank you very much Tamar for introducing them to the blogosphere! Reply Tamar Weinberg June 10, 2010 at 9:38 am Yeah, I’m super impressed with her too! How Young is Too Young?

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Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

AUGUST 31, 2011

What we noticed however was that fewer than 15% of registered users cared to setup a basic campaign and about 4% returned again after the first registration. Of those that setup their campaign, only 2 people actually emailed us to request pricing and possible upgrade. Mashable provided the best usage patterns over a week 1 period.

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Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results back to a specific campaign and budget, and therefore justify the money they spend. Together, the ads and the response tool establish a strong image in your market segment.

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Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

SEPTEMBER 25, 2012

Traffic is a poor measurement of Internet marketing success, although many firms focus on it. The more precisely you narrow this down, the more productive your marketing will be. For instance, going from broad to narrow, a marketing firm’s audience could be defined as: Marketing services. Over to you. Social Media Issues.

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How To Consultant Paid Search Social Media 179

Techipedia: Tamar Weinberg

APRIL 17, 2012

Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. But where do you start?

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Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. Like this post?

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Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments). If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key.

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Highest Priority Criteria.

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How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

MAY 13, 2008

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. The issue at hand is not the fact that the company was virtually unknown.

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Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. It might even be a dead buzzword. Always be Listening.

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Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Why is that? Another nice perk of being kind!

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Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

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Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

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Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

MAY 1, 2012

Next time you do a campaign, also measure the end results and not only the clicks. If your conversion is low, test a campaign where you choose the max bid. You have to go in every day to start and stop your campaign. How to Make Your Facebook Ads Convert is a post written by Tamar Weinberg. ]. Pay for the right people.

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Facebook How To API Advertising 180

Techipedia: Tamar Weinberg

MARCH 20, 2012

Before you start paying for clicks, think it out fully and deeply for your business and make sure you can communicate all the pieces to the people running your advertising campaigns. Some advertising campaigns are meant to be flighted. Do you have a dedicated team member to serve as an industry expert to the marketing team?

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Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

APRIL 24, 2012

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. Other firms tie a phone number to each keyword within the AdWords campaign.

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Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? The only Random person (hence 0%) is another girl named Tamar Weinberg. While this isn’t anything substantially groundbreaking, I propose this question: why is it that many marketers are not embracing the technology earlier?

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MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

There’s something to be said for social media’s role in market research and more direct connections between consumers and producers. And you don’t have to invade your market’s personal networking space to do it either. You can get your audience involved in anything from campaign creation to charitable causes.

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Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

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Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. You can do many things to market your business, add value, and empower your customers. I am one of those users.

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Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Perhaps Darren’s advice resonated with his readers?

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Marketing StumbleUpon SEO Reputation 144

Kikolani

MARCH 22, 2013

15 Tools For Generating Killer Content – Many of the same tools we use for keyword research and link building tactics, in addition to a few new sources, can be used to brainstorm campaigns or uncover awesome ideas. 7 Quick Fixes To Accelerate Your Job Search – The job market for professionals is extremely competitive today.

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Mashup Resources Klout FeedBlitz 128

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

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Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

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Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 13, 2012

Join conversations about your campaign: If your issue is getting press coverage, take advantage of the press attention by joining the conversation in the comments thread on major news sites. An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma is a post written by Tamar Weinberg. ]. That is self –explanatory and it is awesome.

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Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

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Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

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Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. They weren’t there to push a marketing agenda.

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Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I know everyone does it a bit differently… Reply Tamar Weinberg July 29, 2010 at 9:16 am And another amen! Do you have any system that has worked?

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Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

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Marketing How To SEO Training 240