Firebelly

SEPTEMBER 2, 2010

September 17 Social Media Optimization Summits 10:15-12:15 Online Reputation Management Duncan Alney Your reputation online can make or break you. This workshop will cover the importance of knowing who’s talking about you, what they’re saying, and why it’s important to proactively manage your reputation online.

Social Media 190

Social Media Paid Search Reputation SMS 190

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Firebelly

AUGUST 18, 2010

Saturday, August 21 11:30 AM Online Reputation Management Duncan Alney Your reputation online can make or break you. This session will cover the importance of knowing whos talking about you, what theyre saying, and why its important to proactively manage your reputation online. Having trouble reading this image?

Paid Search 135

Paid Search Reputation SMS Conference 135

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Hiring and in the Workplace. Social Media: Measurement and ROI. Social Media: General. Leveraging Other Social Media Sites. Reputation Management. Social Media: Measurement and ROI. Can You Measure the ROI of Your Social Media Marketing? Social Media: General. SEO: Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Mindjumpers

SEPTEMBER 6, 2010

If not, I would recommend a section on the importance of social media and what it means for your business. This could include topline stats on the reach of different channels, user profiles and even case studies to show how other companies are using said channels. Do your employees blog on behalf of your company?

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

If not, I would recommend a section on the importance of social media and what it means for your business. This could include topline stats on the reach of different channels, user profiles and even case studies to show how other companies are using said channels. Do your employees blog on behalf of your company?

Policies 230

Policies Social Media Guidelines Privacy 230

Pam Moore

MAY 15, 2019

However, they wound up falling to spammy tactics and end up hurting the brand reputation without the brand marketer even knowing. Agencies that are falling to these lazy tactics in representation of the brand they represent need to quit damaging the brand reputation and trust of the clients who are trusting them.

Influencer 109

Influencer Brands How To Marketing 109

Kikolani

AUGUST 23, 2013

5 Selling Techniques to Steal from Infomercials (Without Trashing Your Reputation) – Today, let’s talk about how you can do better — how you can use the copywriting techniques that are effective, without turning into a lame informercial version of yourself. Social Media / Social Networking.

Marketing 128

Marketing Case Study Mashup Retail 128

Kikolani

AUGUST 20, 2010

Why you don’t need to blog everyday – a small case study on bloggers who write daily vs. those who do not. How an online retailer can evaluate the ROI of a link building campaign – if your client ever wonders how effective their link building is, here is a way to measure. Social Media / Social Networking.

Mashup 126

Mashup Resources Foursquare WordPress 126

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

APRIL 20, 2023

It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. Newsjacking can be in the form of blogs, video materials, simple social media content, long-form articles, and website popups.

Aggregator 52

Aggregator News Trends Social Media 52

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. One off campaigns. They can help build awareness, generate interest and drive sales.

Influencer 104

Influencer Social Media How To Campaign 104

Kikolani

SEPTEMBER 3, 2010

How to build a reputation with a blog: differentiate – this is the 5th post in a great series about building your personal brand through blogging. 6 metrics you need to manage your link building – track these key things to know how your campaign is progressing. Social Media / Social Networking.

Mashup 133

Mashup Resources Adwords Case Study 133

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Pam Moore

MARCH 19, 2020

Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile. The social networks are making it easy for us. Social networks such as Instagram and Twitter offer easy to use features for polling, voting and curation.

Trends 78

Trends Video Marketing Influencer 78

Laurel Papworth

FEBRUARY 13, 2010

Australia too has a massive increase in seniors in Facebook and social networks generally in the last year or two. Social network strategist Laurel Papworth said Australia’s take-up rate was generally about 2 to 3 per cent higher than the US for computer use. Facebook claims to have more than 7 million users.

Hitwise 110

Hitwise Facebook Statistics Social Networking 110

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 249

Social Media B2B Marketing SEO 249

Kikolani

JULY 30, 2010

Facebook community pages – how to protect your brand while building your reputation. Build Reputation! Setting up your first Google Adwords campaign – a great starter guide. Social Media / Social Networking. All the traffic you want for just pennies per click – how to utilize Facebook ads.

Resources 127

Resources Mashup Tools WordPress 127

Kikolani

OCTOBER 22, 2010

5 extreme tactics for removing a reputation attack from Google’s Index – a few tricks you can try to completely remove your attacker from Google’s index. Social Media / Social Networking. 15 funny Twitter reactions to The Social Network Movie – favorite Tweets about the movie.

Mashup 139

Mashup Resources Picasa SEO 139

Kikolani

SEPTEMBER 10, 2010

How to build reputation with a blog: create value and be patient – a continuation of a great series on building reputation through blogging. 60 proven ways to increase your online marketing influence – great advice to strengthen your reputation. Social Media / Social Networking. Case Studies.

Mashup 116

Mashup Resources WordPress Press Release 116

Convince & Convert

AUGUST 13, 2015

FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy. After running an “Introduce Yourself” campaign, they collected 1,511 pieces of content. Using ReadyPulse , they identified their top 1% influencers.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Towards a More Social Organization : Chris Heuer says that we’re becoming more social, so start realizing the importance of this trend and evolve accordingly. How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Hopefully, if you’ve followed the right books, blogs, and people, you’ll be armed with pretty decent case studies and pretty decent material to embark on your own journey. But when they do, they need to know that you have a proven track record of doing this on a regular basis and case studies to back that up.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JULY 15, 2009

There are two things that act as an extension to social media: #1: great customer service, especially since everything is now public, and #2: great content, so that you can do something that is clearly remarkable that people would want to talk about. Great content, #2, works across the board for social media. How do you do #1?

Communities 170

Communities Marketing MySpace Yahoo 170

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! Also – how long will this self-serving mea culpa campaign fad last?

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. Exactly right.

Hotels 245

Hotels Social Media Communities Discount 245

Kikolani

NOVEMBER 29, 2010

Casey is a social media and green technology enthusiast, as well as the author of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset , a book that shows you how success stories into powerful sales and marketing assets. Follow her @casey_hibbard on Twitter. Follow her @fionnd on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Bravo, man.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

Before long, social networks became hugely successful, and savvy marketers realized that they could create accounts on these networks to promote themselves. It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. Thank you so much for replying.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Laurel Papworth

APRIL 9, 2010

I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully. lying and spreading rumours.

Case Study 104

Case Study Study Blogger Communities 104

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! It's very easy to forget that Social Media and email can work together. It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. Great post, as usual.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Track your campaign like a case study. Report positive and negative outcomes of the campaign.

Conference 198

Conference Social Media SEO Marketing 198

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. And unfortunately, social media is at fault for breeding this mentality and causing it to spread. Once you do open a business you have to build a reputation.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market? link] Dave Ryan Great Post.

Social Media 129

Social Media Consultant Health Care Questions 129