Remove Brands Remove Groups Remove Knowledge Base Remove Marketing
article thumbnail

Just get us the Millennials! #Marketing #Fail

Janet Fouts

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Simply basing marketing on demographics alone is simplistic and patronizing.

Marketing 145
article thumbnail

Customer service tiers: What they are and how to create them

Sprout Social

For instance, a software company may require a more specialized support tier structure compared to that of a retail brand. That said, customer support tiers typically scale from zero to three, and include the following: Tier 0: This tier encompasses self-service portals such as FAQs and knowledge bases, along with bot support.

How To 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

LinkedIn 114
article thumbnail

Strategies to Ensure an Engaged Social Presence

Harp Interactive

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. What is the difference?

article thumbnail

How Conversational Commerce will Affect your Business

Razor Social

Have you noticed that some brands are increasingly looking at how they engage in conversations with their audience? Chatbots, Slack groups, Whatsapp groups, LIve chat… Some of it is intentional and some of it is because broadcasting content on channels such as Twitter and Facebook doesn’t yield the same results anymore.

article thumbnail

Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity SMM

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 204
article thumbnail

How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5

Buffer Social

What I did have was years of startup experience, especially in marketing. I come from a marketing, accounting and finance background, focusing on making data-backed decisions. of marketers use AI for article writing. and Facebook groups. The odds were stacked against me as I lacked time or funds. So how did I do it?

Startup 61