Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288

Brands Meme Research Social Media 288

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. So we want to dive into a few that might be perfect for your brand’s video marketing strategy. Like VideoPad, you can create virtually any type of video format with this software. Premiere Pro.

Team 128

Team Video Tools Marketing 128

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Ignite Social Media

JUNE 22, 2021

In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. There are additional ad types and strategies to leverage sales opportunities with potential customers directly through the sales funnel, all while on social media. What Are Facebook Offer Ads. Generate Sales.

Facebook 180

Facebook Discount CPC Notification 180

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. Here’s how.

B2B 119

B2B Influencer Brands Marketing 119

Hootsuite

MARCH 27, 2024

That said, newer social advertisers and smaller social teams will probably focus more on boosted posts. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a boosted post? What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Ignite Social Media

JANUARY 5, 2021

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. Market Pages.

Facebook 161

Facebook Marketing Aggregator URL 161

Webbiquity SMM

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Facebook is still, at its core, a place to share life updates and photos of friends and family.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. The simplest way to measure the size of your audience is to use Facebook Ads Manager. For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York. Sound familiar?

Social Media 215

Social Media How To Survey Analytics 215

Social Media Strategies Summit

FEBRUARY 1, 2024

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. What types of media do they post?

Analysis 186

Analysis Social Media How To Hashtag 186

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. What is a Facebook bot (a.k.a Facebook Messenger chatbot)?

Facebook 145

Facebook HootSuite Retail Conversation 145

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Social Media Marketing

FEBRUARY 8, 2021

Content Marketing works to convert mere viewers into customers, enhancing online sales, gaining customer interest and creating brand recognition. Social Media Marketing Social Media Marketing (SMM) is a method that uses social media to promote a brand, product, or content. Use social media sites where your target audience is at.

Types 90

Types Marketing SEO Affiliate marketing 90

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Give your support team a clear focus by agreeing on measurable KPIs based on the goals you want to achieve. Monitor for phrases like “{your brand/product} + worst.”

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. It’s a one-stop shop that’s excellent for beginner creators and brands. What is Creator Studio?`

Instagram 107

Instagram Facebook Marketing Features 107

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. The Most Engaging Types of Video Content You Need to Create. 82% prefer live video from a brand as opposed to social posts.

Types 119

Types Video Content Case Study 119

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Hootsuite

OCTOBER 27, 2022

1 in 3 customers (32%) will leave a brand forever with one bad customer service experience. Types of conversational commerce. Many brands are using these tools to talk to more customers online: Conversational AI chatbots. Through automation, a chatbot allows customers to connect with a brand instantly. Source: Heyday.

Conversation 98

Conversation Brands FAQ Survey 98

Keyhole.co

OCTOBER 23, 2023

Do you want to learn how to improve sales and engagement from Facebook? But many businesses don’t know where to start or what to look for when auditing their Facebook account. But first, let’s get into the specifics and answer the question, “What is a Facebook audit?” What is a Facebook audit? If so, consider that over 2.93

Facebook 52

Facebook How To Review Analytics 52

Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. build a strong brand identity. Image credit: Austin Distel on Unsplash. Be adaptable and open to change.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

The Realtime Report

FEBRUARY 17, 2022

to Strengthen your Brand. You need to have a presence in TikTok if you want to boost your brand’s sales. It would be best to incorporate several tips when using TikTok to strengthen your brand. Tiktok Strategies That Will Help in Strengthening the Brand. Though views and likes are important, brands are looking for more.

Brands 91

Brands How To Hashtag Influencer 91

Pam Moore

SEPTEMBER 27, 2017

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” Of course a brand is not a human.

Strategy 167

Strategy Brands Avatar Training 167

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Messenger Destination Facebook Ads. Facebook Audience Overlap. Canvas Ads.

Mobile 60

Mobile Types Engagement Facebook 60

Pam Moore

JUNE 2, 2017

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. This is why Facebook Groups can be very helpful to your business.

Groups 167

Groups Groups Facebook Training 167

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118

Ignite Social Media

FEBRUARY 6, 2019

I think you’d be lying if you said you haven’t at least tried some type of flavored water. It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. Need help creating the right social content for your brand? Give us a call!

Social Media 128

Social Media Brands UGC Sports 128

Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. You get confused when you logon to Facebook ad manager.

Advertising 165

Advertising Facebook ROI Training 165

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. When used correctly, this data can help you build rapport with subscribers, increase website traffic, and enhance brand awareness.

Template 59

Template Templates Analytics Report 59

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Ignite Social Media

JANUARY 28, 2019

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. Brand Awareness : Raising brand awareness is the first step to a successful brand. There are 3 main categories to assist with the overall goal of your ad.

Facebook 138

Facebook Construction Advertising Eventful 138