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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 117
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How to Write a Social Media Policy for Your Business

Socialmedia.biz

In their 2013 Internal Audit Capabilities and Needs Survey Report , Protiviti, a management consulting company found that a staggering 73% of organizations don’t have a social media policy in place for their employees. What is a Social Media Policy?

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The work isn’t done: Make brand activism more than a moment

Sprout Social

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

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Add a Branded Content Tag to Verified Facebook Page Posts

Sprout Social

Facebook recently made updates to their Branded Content Policy , which requires verified Pages to apply a Branded Content Tag to posts featuring a third party product, brand or sponsor. What Is Branded Content & Why Does It Matter? What Is Branded Content & Why Does It Matter?

Brands 67
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. Brands today run on the attention economy.

Tips 352
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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. We’re going to launch it this semester, but it deals with account management, brand guidelines, best practices, tips, and tricks.”.

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How to Sell on Instagram in 2022: 8 Essential Steps

Hootsuite

Instagram shops help you curate your brand story and showcase your products to the world. Boosts brand exposure and drives traffic to your page and website. Helps you tell a story and curate a customized shopping experience. Let’s dig deeper into what each of these conditions means: Follow Instagram’s policies.

Instagram 103