Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

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Strategy Brands Content UGC 124

Social Media Strategies Summit

NOVEMBER 27, 2018

For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. They started streaming as a Facebook Live show at the same time as the linear broadcast. They are comfortable with branded content. Source: Magna.

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Communities Platform Video Fashion 100

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

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Small Business Groups Groups Examples 92

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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Facebook How To Aggregator Metrics 115

Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. Takkale told the CTV that there was no intended native reference.

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Sports Brands Focus Group Microsoft 281

Pam Moore

JUNE 6, 2017

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. Developing and launching a Facebook advertisement is easy and only takes a few minutes. 7 Top reasons your Facebook ads may not be converting. Facebook Advertising Policies in a Nutshell.

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How To Facebook Training Advertising 167

Pam Moore

MAY 14, 2017

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways.

Brands 166

Brands Authentication Wikipedia Training 166

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. What is a Facebook bot (a.k.a Facebook Messenger chatbot)?

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Facebook HootSuite Retail Conversation 145

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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Communities Collaboration Statistics Lurker 221

Firebelly

JANUARY 13, 2014

However for community managers, using the words “Super Bowl” to push out brand messages is a big no-no. Here’s why: Brands like Anheuser-Busch pay billions of dollars in order to gain the rights of being an “official sponsor” and for the use of the Super Bowl name.

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Communities Apple Eventful Resources 126

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million Facebook: 15 million YouTube: 17.6 The brand is a beloved global phenomenon. Through the years since that first iconic partnership, the brand has ventured into all forms of media and entertainment.

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Construction Social Media Strategy Collaboration 52

Unmetric

JUNE 10, 2016

This comes hot on the heels of 360 videos which were announced at the start of this year and have proven to be very popular with brands. Taking 360 photos for Facebook is very simple, you just need to use the panorama app on your iPhone or Samsung Galaxy phone, or install a similar app from your app store.

Brands 60

Brands Facebook iPhone Mobile 60

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?

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Instagram Video Brands Compete 143

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We didn’t stop at just creating an amazing image sizing reference guide!

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Template Templates Social Media Social Networking 167

Ignite Social Media

JUNE 14, 2023

Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Keyhole.co

NOVEMBER 19, 2023

Sub-Goals: If you prioritize developing a large following, devote substantial resources to Facebook. Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. Refer to the next section to help address them. billion users.

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Template Templates Examples Social Media 52

Pam Moore

AUGUST 13, 2019

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way.

Brands 60

Brands Authentication Template Templates 60

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. That is what is referred to as social listening. Napster, and.

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Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

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Types Social Media Microblogging Overview 145

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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Communities Tools Strategy Message Boards 190

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. You need to do your research and get the facts.

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Feed Feedly News Facebook 167

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! ” Source. Are You Ready ?”

Brands 113

Brands How To Authentication Wikipedia 113

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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HootSuite URL Analytics Forums 120

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The short answer: Yes, definitely use hashtags.

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Hashtag How To Guidelines Telecommunications 122

Social Media Network Marketing

APRIL 15, 2013

Acquisition ideas for your Brand / Business Facebook Page: This is the process of getting new people on-board. The idea is not to steal / pinch their Community Members. You could join their Community on their Sites, join their Blogs, Join and add to their Facebook content, be on their Twitter and LinkedIn.

Social Media 114

Social Media Construction Brands Forums 114

Mindjumpers

JANUARY 31, 2012

Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build.

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Applications Communities Conversation Film 244

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business.

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Facebook Marketing Groups Groups 113

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are a number of channels (Facebook, Twitter, forums, etc.) Here’s what I’ve learned from her.

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Sports Communities Social Media Forums 204

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. It’s no surprise customers want to be heard by brands and feel taken care of when shopping. Followers are only increasingly caring about what a brand stands for in this day and age.

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Trends Organization Social Media Travel 184

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Despite this compelling number, brands have been a bit slow to embrace video as a medium. 2 Growth of private communities and tight-knit tribes.

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Trends Social Media Instagram Platform 182

Techipedia: Tamar Weinberg

AUGUST 21, 2012

Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. Make sure the imagery supports your brand and, along with concise text, conveys your brand’s essence.

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Facebook How To Drupal MySpace 274

Hootsuite

MAY 3, 2023

The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. Optimize your Facebook page Consider your real estate Facebook page a hub for online business. Source: Twelve Rivers Realty on Facebook 2.

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Real Estate Tips How To Hashtag 93

Buffer Social

OCTOBER 23, 2023

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

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News Social Media Airlines Collaboration 71

Oktopost

DECEMBER 5, 2022

Enhance brand awareness and brand search. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. Social media is likely a big part of the digital marketing strategy of any brand. Backlinks from social media. Social signals. How to use social media for SEO.

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SEO Social Media Reputation Real Estate 115

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. To get you started on the right path, Sprout Social compiled a roundup of demographic data for platforms like Facebook, Twitter, YouTube, and SnapChat. Consider keeping all your brand assets in your brand style guide and referring to it often.

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Social Media Tips Hashtag UGC 179

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. Establishes trust Humans trust other humans.

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Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Social Media B2B Sentiment How To 62