Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

Brands 171

Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

New Facebook Guidelines For Brand’s Timeline

Mindjumpers

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. Therefore brands are encouraged to design their own cover image.

Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)?

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

Feed 171

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group.

Groups 170

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. With more than 1.23

Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Will location Pages look the same as the main brand Page?

Brands 168

Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

Brands 170

Brands That Use Facebook 360 Photos

Unmetric

This comes hot on the heels of 360 videos which were announced at the start of this year and have proven to be very popular with brands. 360 video and photos are a fast growing trend, particularly for brands. It charts the rise in mentions of the word 360 by brands on Facebook.

Brands 116

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans.

Brands 124

Here’s Why Your Facebook Ads Don’t Convert and How to Fix Them

Pam Moore

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. Developing and launching a Facebook advertisement is easy and only takes a few minutes. 7 Top reasons your Facebook ads may not be converting.

How To 171

25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are.

Brands on social in June 2019: Rainbows, koalas, and cats

Unmetric

Social media collectively embraced the rainbow in June, with users and brands alike chiming in to celebrate Pride Month , honoring the 1969 Stonewall riots. Social users were vocal this month about corporate-pride tie-ins, calling out any brand that had reversed its stance on acceptance or did nothing for LGBTQIAP+ inclusion other than using rainbow colors in their logo. Our pals at Facebook celebrated Cat World Domination Day with a post pushing their new focus on Groups.

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. .

FAQ 124

Facebook Growth in Numbers

Mindjumpers

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. The new news feed gives Facebook room for more engagement potential. Photos: Facebook.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

Brands 272

Facebook Attribution Tool: The Ultimate Introduction

Jon Loomer

Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” What Is the Facebook Attribution Tool? Referring Domains.

Tools 132

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. Understandably, placating and retaining upset customers is critical to any brand’s interest on social media.

Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. How to maximize every $1 spent on Facebook advertising.

What Does a Facebook Sales Funnel Look Like?

agora pulse

Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. The key to selling, though, isn’t to just put a ton of content out into the digital world: instead, you need to have a Facebook sales funnel in place.

Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Yesterday, brands had a plum opportunity. Here at Unmetric, we analyzed all the posts published by brands about this beloved contractor to find out which posts engaged best.

Meme 83

10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

Every business knows that Facebook is integral to a successful marketing strategy. While there’s no such thing as the perfect Facebook post, there are ways you can optimize your content for success. Include Branded Hashtags, But Not Too Many. Facebook

Tips 105

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This would result in $300,000 a month in Media Equivalent Value or what the brand might have to spend elsewhere to get the same eyeballs.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Image via BigStockPhoto.com.

Brands 109

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. PLEASE LIKE MY FACEBOOK PAGE.

Brands 308

Monetizing Facebook

Direct Marketing Observations

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Is a Facebook share really worth $14? Are advertisers wasting money on Facebook? Facebook

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

Brands 251

Facebook Rights Manager: No More Freebooting

Jon Loomer

While video is immensely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright protection. A person or brand might create an amazing video, only to see it stolen by others looking to benefit from the engagement it brings.

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. We want to help you understand how your Facebook posts get viewed on Facebook. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed.

List 194

How to Create a Facebook Ad Collection

Jon Loomer

Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? I’ve linked to sample feeds above for reference. Brand.

How To 114

What Happens When Facebook Fans Engage With You [infographic]

Mindjumpers

As it says in the infographic, all brands have fans, but who wouldn’t want to increase their number? Here, I’m referring to the level of light engagement, as defined by MoonToast. Similar Posts: How to Improve Your News Feed Ranking on Facebook. Tweet.

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era.

Will The New Pinterest Analytics Convince More Brands To Start Pinning?

Mindjumpers

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. This means that brands will now be able to measure pins just like tweets, likes, views and shares.

Should You Hide Comments on Your Facebook Page?

agora pulse

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. We do, after all, have the option to hide comments on Facebook. So should you actually hide comments on your Facebook Page? Pros & Cons of Hiding Comments on Facebook.

So You Did Your Facebook Live Recording. What Next?

agora pulse

Facebook Live is a cool video streaming tool for marketers wanting to broadcast an interview, event, tutorial or just to say hi to fans on their Facebook page. A live video can take some time to prepare, especially if you’re a big brand. Promote Your Facebook Live Recording.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook.

5 Innovative Brands to Emulate

Pixlee

When used in reference to technology, innovation has become a sort of cliche buzzword nowadays. In fact, Forbes refers to the time we’re living in as the ‘Golden Age of Consumers’. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands.

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. Share this on Facebook.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I got sucked into HOURS of consulting to show him the basics of Facebook (he was a tech luddite) and he argued with me for much of it.