Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. But, you can do it. Set Up your DNS.

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Social Media Today

JUNE 15, 2021

Facebook has referred its first policy advisory motion to its independent Oversight Board, which will be an interesting test case.

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Policies Facebook 190

Jon Loomer

OCTOBER 28, 2021

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). The Facebook parent company is being replaced by Meta. Meta is the umbrella over Facebook, Instagram, WhatsApp, and Messenger. Facebook/Meta are betting that people will.

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Facebook Virtual World Advertising News 203

Jon Loomer

OCTOBER 4, 2022

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. In either case, the ad copy may refer to something specific that a customer did or bought that’s related to another product. Wait… This isn’t new, right?

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CPM Facebook Features Course 206

Forbes Social Media

MARCH 30, 2023

An unnamed woman in France is facing a fine of roughly $13,000 for referring to French President Emmanuel Macron “filth” in a Facebook post, according to a report from the AFP news service that cites local prosecutors.

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Facebook Report News Social Media 106

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. We’ll have options of URL, Referring Domain, and Event Parameters. Personally, I have doubts about Facebook doing this automatically.

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Ignite Social Media

JUNE 22, 2021

In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. In 2019, Facebook introduced offer ads and today we’ll dive into why you want to consider offer ads in your future business strategy. What Are Facebook Offer Ads. How Your Business Can Benefit From Offer Ads.

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Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. Prioritize the implementation of Facebook’s Conversion API.

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Advertising Facebook Policies API 180

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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Facebook How To Aggregator Metrics 115

Pam Moore

APRIL 14, 2017

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. Download our brand new Facebook image sizing reference guide!

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Template Templates Facebook iPad 167

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). ” 2.

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Eventful Facebook Upcoming Conversation 212

agora pulse

MAY 1, 2019

Armies of developers assaulted the seven kingdoms of Facebook this week as Mark Zuckerberg’s team hosted 2019’s F8—a conference specifically for Facebook developers. Zuckerberg shared that, in the history of Facebook, there have been four major redesigns and developments. Posted by Facebook on Tuesday, April 30, 2019.

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Mindjumpers

MAY 22, 2013

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Facebook seems to put more and more focus on content, especially with the new news feed , which is still in the process of being rolled out to users as well as the launch of Home.

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Facebook Activities News Feed 226

Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. Other times, they are the result of Facebook’s functionality (Example: Lead Ads are unpublished by default). A published post means that the post appears on the Facebook page associated with the post.

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Publishing How To Facebook Advertising 163

Jon Loomer

JANUARY 9, 2020

Facebook has a variety of targeting options. For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) Knowing which to choose for specific scenarios can be confusing. Excluding Devices.

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Mobile Instagram Facebook How To 174

Pam Moore

JUNE 2, 2017

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. This is why Facebook Groups can be very helpful to your business. Need more help?

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Groups Groups Facebook Training 167

Jon Loomer

MARCH 10, 2019

Facebook Ads Manager changes constantly. ” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes. ” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes.

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Facebook How To Advertising Notification 167

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

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Facebook HootSuite Retail Conversation 145

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

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Tips HootSuite Facebook How To 141

Jon Loomer

APRIL 17, 2019

Facebook’s Saved Audiences feature allows advertisers to create audiences that can be re-used in multiple campaigns. To access Saved Audiences, you’ll first need to access Facebook Business Manager, or, if you’re not using Business Manager, go directly to the desired ad account. What Are Saved Audiences? Your Turn.

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Facebook How To URL Analysis 166

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. Why track your Facebook analytics? Tracking engagement also helps you measure the success​ of your overall Facebook strategy.​

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Template Templates Analytics Report 59

agora pulse

AUGUST 10, 2017

As a savvy Facebook user, you might have already come up with a solid strategy for saving posts you want to explore later because we can’t consume everything thrown at us in the newsfeed as it comes. Here is a list of what can be saved using the Facebook save feature — it’s not just page posts: Link Posts. How to videos.

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Facebook How To Metrics Education 135

Mindjumpers

MARCH 9, 2012

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. So, here is an excerpt about the new Facebook Timeline for brands. Hence, it is important to note that Facebook restricts the cover to be used as an advertising space.

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Guidelines Facebook Policies Price 273

Jon Loomer

NOVEMBER 3, 2019

There are reasons you may want to edit your Facebook ad destination URL by placement. And since you can’t run a campaign exclusively to Audience Network (you have to also select at least a Facebook feed placement), some additional trickery was necessary. Facebook URL Builder. Note that Facebook offers this, too.

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URL Facebook How To Sample 154

Firebelly

MARCH 22, 2013

Facebook has lifted many of the restrictions regarding cover photos. Cover photos can now include calls to action, price and purchase information, contact information and Facebook references (such as “Like”). Check out the Facebook Cover Compliance Tool.

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Tools Facebook URL Price 184

Adam Sherk

MAY 19, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining by Adam Sherk on May 19, 2009 According to data released by Hitwise a few days ago, News & Media is one of the few categories showing a YoY decline in share of search-referred traffic: Fortunately (..)

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Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining by Adam Sherk on May 19, 2009 According to data released by Hitwise a few days ago, News & Media is one of the few categories showing a YoY decline in share of search-referred traffic: Fortunately (..)

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Hitwise News Report Press Release 100

Jon Loomer

APRIL 21, 2016

While video is immensely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright protection. Also known as “freebooting,” a common Facebook scam (some would call it a strategy) is the act of stealing and uploading someone else’s video and benefiting as if it is your own.

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Facebook Video Report Publishing 114

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

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Facebook How To Metrics Organization 145

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

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B2B Company Facebook Video 228

Pam Moore

JUNE 6, 2017

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. Developing and launching a Facebook advertisement is easy and only takes a few minutes. 7 Top reasons your Facebook ads may not be converting. Facebook Advertising Policies in a Nutshell.

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How To Facebook Training Advertising 167

Hootsuite

MARCH 16, 2021

Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. Approximately 500 million people are using Facebook Stories daily. What are Facebook Stories?

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Facebook How To HootSuite Template 145

Sprout Social

MAY 27, 2021

Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. That’s where Facebook Lookalike Audiences are a game-changer. In this guide, we’ll break down the basics of Facebook Lookalike Audiences and what marketers need to know to get started.

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Facebook How To Campaign Examples 119

Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it. The true value of a Facebook fan is Zero until you can monetize them.

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CPM Facebook Buy Cost 276

Buffer Social

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

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Small Business Groups Groups Examples 92

Mindjumpers

JULY 25, 2012

You can of course see the number of people unliking your page in your Facebook Insights. This number will give you valuable information about negative feedback, as it refers to the amount of times a fan has hidden your post or marked it as spam. Similar Posts: 5 Useful Facebook Updates To Notice.

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Facebook How To Metrics Social Media Management 267

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. You need to do your research and get the facts.

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