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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101.

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

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Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. This can chip away at brand trust and brand value. 5 Ways to Humanize Your Brand on Twitter. Add your community or content manager’s Twitter handle to the bio.

Social Media Automation Rules No Brand Should Break

Sprout Social

You still need to check in on messages and your community. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. What are people talking about when they’re mentioning your brand?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. But most people who want to develop a personal brand do. Community. Remember that community and marketplace are two different things. branding.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. . Incorporating UGC into your content strategy builds your community by involving your customers in your brand.

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13 Ways to Use Facebook Events for Your Brand

Sprout Social

You have to know how to plan, coordinate and spread awareness of your brand through this tool. In this post, we’ll give you 13 ways on how your brand can get the most out of Facebook Events and actually get people to attend: 1. Don’t limit yourself to just branded keywords.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company? link] [link] The Brand Baking Co.

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. Now, go to Twitter and create a brand new account using your special new Gmail email address. As the social Web becomes every more interconnected, understanding how your customers are connected (or connectable) to your brand in social media is a sizable part of the success equation.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies). Via @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Social Media for Customer Service: Are you listening?

Mindjumpers

While customers use social media platforms to complain about service or product, only half of them expect a company response – a low bar for customer service performance. This is good since only three out of ten companies respond to customer service complaints made via Twitter.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A driving force behind the company’s SUBSCRIBERS RULE! It's one of the most common forms of communication between brands and consumers. Email is quite effective — especially because you mention that consumers who elect to receive it are of course, electing to receive communications, offers, updates and details about a brand.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

How to Create a Killer Instagram Bio in 2019

Later

By writing Instagram bio copy that speaks directly to your target audience, you’ll attract more quality followers who are aligned with your brand and who are more likely to become your customers! Want to make your Instagram bio look cohesive and on brand?

Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. How Fashion Brands are Using IGTV.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? Does this change how you might browse the Web, with your physical ‘branded’ location determining how and how much you pay for premium online content?

Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. link] youbrandinc RT @JamcerIs Your Twitter Addiction Paying Off | personal branding | Social … [link] : Is Your Twit… [link] [link] internetcoachfr Is Your Twitter Addiction Paying Off [link] [link] internetcoachfr Is Your Twitter Addiction Paying Off [link] [link] internetcoachfr Is Your Twitter Addiction Paying Off [link] [link] 1matthopkins Is Your Twitter Addiction Paying Off?

5 Facebook Marketing Tips for Agencies

agora pulse

As Facebook has evolved from a “nice-to-have” to a “must-have” business tool, many companies employ agencies to dedicate the time required to manage their Facebook presence and market their products.

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9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. Remember this: Facebook is a public company. Further, it is also true that many company posts do not succeed on Facebook today.

Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Have you got a branded hashtag for your Instagram posts?

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Somebody sending a mean tweet about your company doesn’t constitute a crisis. When the company does not know any more than the public about what’s going on. A social media crisis has a potentially material impact on the company overall. Create a Crisis FAQ.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Buffer Social

We want to help you be one of those brands with a rockin’ chatbot strategy. If the aim of the bot is to help customers and deliver speedy responses, then we suggest looking at the most frequently asked questions of your brand to see what content makes sense to start with.

How Do I Keep My Facebook Group Alive?

agora pulse

Unless you are a huge brand, it’s unlikely you’ll have enough mega fans to populate it right from the start. Brand your group. It’s important to let people know it’s your company that runs and manages it.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

While the lines between personal and business blogging have become increasingly blurred in recent years as companies leverage independant content creators’ audiences for brand sponsorships, there’s still plenty to learn. Your Competitors’ FAQs. I’ll clue you into a little secret.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. So, if you want to instantly send an email to only your customers that are on Facebook, inviting them to become fans of your brand there, you can do it in minutes using Flowtown’s existing integration with MailChimp. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. And with 400 million people using Instagram every day, Instagram ads have become an enticing avenue for brands looking to increase engagement (and profits, too).

How Do I Keep My Facebook Group Alive?

agora pulse

Unless you are a huge brand, it’s unlikely you’ll have enough mega fans to populate it right from the start. Brand your group. It’s important to let people know it’s your company that runs and manages it.