How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines.

Can Facebook Communities Replace Company Websites?

Firebelly

Users log online to interact and keep up with friends, blogs, brands, celebrities, and others. Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. Probably.

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Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. For international brands and companies, it can be a challenge to control and maintain product perception worldwide.

Community Insights Informing Product Decisions

Ignite Social Media

As a social media manager, you likely have access to great community insights that other members of your organization do not. There are plenty of examples of companies taking customer feedback seriously, and the results have included changes to product design and even new product lines.

The Value of Community Management and Customer Interception

Ignite Social Media

It can be used to drive brand awareness, product consideration, direct sales, and customer care. Building the Value of Community Management Model. the number of times your engagement with a customer on your social channels has resulted in a positive experience with the brand).

Best Linkedin Company Pages

SocialFish

Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. ————– ( photo credit ).

The Value of Matching Your Brand with a Local Community Manager

Mindjumpers

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge.

Calling all online community managers!

SocialFish

Guest post by Ted McEnroe, The Community Roundtable. ———— A few months ago, I made a switch moving from the nonprofit sector to The Community Roundtable , a leading provider of community research and support for business, association and nonprofit communities.

FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.

Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

Understandably, mouth-watering food photography doesn’t make sense for every brand, but you’d be surprised at how applicable a meal can be if you’re willing to think outside the box. To make the most of these videos, think of what special services your brand can offer consumers.

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Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world.

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What You Should Put in Your Brand’s About-Bio Section

Ignite Social Media

It holds up for job interviews, first dates, trying a new restaurant, and nowadays, a brand’s social media page. Below are some tips to ensure your brand’s social media ‘About’ section can land that second date. .

The Importance of Diversity in Your Brand & Social Channels

Ignite Social Media

It wasn’t always seen as important for a brand to pay special attention to its content and ensure it was relatable to people of all walks of life. Black Twitter” is often discussed as being a driving force behind social trends and certain brand awareness.

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5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your Personal Brand is Made of Perceptions. Your personal brand is: .

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. So especially if that functionality is something you’re investigating for your company or client, it is really worth taking a look at.

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

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4 Emerging Social Media Communities

Ignite Social Media

Today, let’s examine four recently emerging social media communities. As new responsibilities take hold in their lives, parents are now on the lookout for brands and companies that meet their needs for their little ones.

“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&# Guest post by Maggie McGary.

How to Manage Your LinkedIn Community Without Feeling Completely Overwhelmed

agora pulse

Whether you want to establish your brand (or your CEO!) People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

“We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. People drive our community, not products. ” – Nicholas. A peek inside Foster Coffee Company’s social media analytics.

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company.

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page.

The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. within existing networks of consumers, as modern brands are no longer simply about. companies that create products and services. Instead, brands are defined by the people. community. How are brands leveraging community?

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors.

Leveraging LinkedIn Influencers to Boost your Company Profile and Brand

Devumi

These well-respected members of the community can help a lot in boosting your brand’s prominence. Find out how you can reach out to and take advantage of LinkedIn influencers to grow your brand today.

Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Tweet.

Join Us for Our “Facebook Groups for Brands” Webinar

Ignite Social Media

There are new opportunities within Facebook Groups for brands; however, Groups aren’t a fit for every brand. The post Join Us for Our “Facebook Groups for Brands” Webinar appeared first on Ignite Social Media Agency.

How Companies Are Using Social Media to Show Appreciation

Socialmedia.biz

Social media is a great avenue for companies that want to improve their customer service. We see a lot of brands talking to their clients on social media, ensuring that their customers’ concerns and complaints are properly handled.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence.

6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn company pages are now used to define and drive branding. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. Better Branding Through LinkedIn Pages.

What Happens When the Mega Personal Brand Leaves the Company?

Direct Marketing Observations

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. What does the company do?

How to Name Your Private Online Community

SocialFish

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement.

For Social Success: Think As A Media Company

Mindjumpers

A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members.

How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Image via BigStockPhoto.com.

Setting Facebook Community Expectations

Firebelly

Setting expectations is the corner stone of any successful Facebook community. According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. Have you set expectations in your community?

It’s Time to Own Your Social Community

Convince & Convert

The days of the leased social community are fading, and it’s time to re-embrace owned social. Other discussion boards and forums were built and managed by brands, as a special place for enthusiasts to gather and interact.

The Characteristics of A Community Manager

Mindjumpers

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM). 2: Be one with your brand.

Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.”