Pixlee

JANUARY 18, 2022

Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. If you’re already measuring customer engagement , the next logical step is to turn highly engaged customers into brand advocates. Who is a Brand Advocate?

Brands 52

Brands UGC How To Apparel 52

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

Social Media 88

Social Media Brands Tips HootSuite 88

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

MARCH 2, 2023

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. What are automated DMs?

Social Media 131

Social Media How To Discount FAQ 131

Ignite Social Media

JULY 20, 2021

Now that you have learned if your brand is ready for customer service on social media , it’s time for part two. Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. Tier 1 | Good | The Basics.

Social Media 106

Social Media Strategy Class Guidelines 106

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. Here are some examples: To nurture an online community. To build brand awareness for a new product. Your brand isn’t going to benefit by restricting your Instagram to just your followers. Optimize Your Bio.

Small Business 204

Small Business Instagram Platform How To 204

BeingOptimist

FEBRUARY 14, 2024

Whether you’re a budding artist, an aspiring influencer, or a brand looking to expand your reach, understanding how to amplify your popularity and followers on TikTok can open new doors of opportunity. Organic Growth Strategies Engaging with the Community. FAQs Q: How often should I post on TikTok to grow my followers?

How To 52

How To Hashtag FAQ Collaboration 52

Ignite Social Media

OCTOBER 3, 2018

Before diving in on every natural disaster crisis, make sure this natural disaster is related to your brand. Jumping on a natural disaster crisis that has nothing to do with your brand or organization can be seen as self-serving. What do you want your brand’s response to do? Determine Your Role in this Crisis.

Social Media 133

Social Media How To FAQ Upcoming 133

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Brand Love is also the social team’s primary OKR.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Convince & Convert

JULY 25, 2012

True, scrutiny is magnified when community and content managers become a voice for large brands. This can chip away at brand trust and brand value. 5 Ways to Humanize Your Brand on Twitter. Add your community or content manager’s Twitter handle to the bio. Host Twitter chats. Answer the Twitter phone.

Twitter 131

Twitter Brands Avatar Insurance 131

Convince & Convert

JULY 14, 2021

You need to gradually build trust and a community of people who look forward to your updates. Here’s a quick FAQ to help you create consistent presence on Instagram: How often should I publish content on Instagram? Behind-the-scenes content humanizes your brand and build employee advocacy. Re-use your lead magnets on Instagram.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Sprout Social

APRIL 18, 2017

You still need to check in on messages and your community. If you know that you have four Tweets going out daily, then you can spend more time responding to questions and connecting with your community. You’ll worry less on if you posted today on Instagram and spend important time engaging with your community.

Social Media 102

Social Media Brands Startup RSS 102

Oktopost

APRIL 21, 2022

We’ll also help you build more effective social listening practices that will help you understand how your brand is perceived by others and how to use social listening for content creation. Social listening is the process of monitoring and analyzing social media and the web to see what people are saying about your brand.

Content 118

Content FAQ Sentiment Hashtag 118

Later

JUNE 2, 2021

With a new Messenger API for Instagram, businesses will be able to streamline their customer service tools, be more efficient, and build trust with their community. . 3 Reasons Brands Should Use the Instagram Messenger API. You can even transition your workflow from an automated bot to a live agent — further humanizing your brand. .

API 93

API Instagram Conference FAQ 93

Sprout Social

MAY 23, 2023

Putting AI in charge is risky From spreading disinformation, to creating posts based on offensive AI output , putting unchecked AI in charge of social can create a brand crisis—any communications leader’s nightmare. It’s hard enough for brands to create human connection. Not all trends are positive.

Team 134

Team Social Media Management Skills Trends 134

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

MARCH 20, 2023

This bite-sized content can supercharge your social strategy and brand awareness. 55% of TikTok users bought something after seeing the brand on the app. And with over half a million daily users , they could be a valuable resource for brand awareness. more engaging than long-form video (The Sprout Social Index™).

Buy 117

Buy Video How To Template 117

Later

JUNE 28, 2021

Read on to find out how you can leverage Micro influencers to grow your brand. Angela Onuoha is a perfect example of a Micro influencer whose built a community of beauty-lovers through her expert skincare and hair tutorials: View this post on Instagram. Benefit #2: Micro Influencers Have Niche Communities on Instagram .

Influencer 133

Influencer How To Marketing Instagram 133

Sprout Social

JUNE 7, 2021

The importance of planning and organization to achieve your Instagram customer care and community management goals cannot be ignored. When you’re managing a constant stream of incoming DMs, or your brand suddenly goes viral and a wave of @mentions floods in, having the right inbox infrastructure in place can make all the difference. .

Instagram 130

Instagram Team Notification Collaboration 130

Later

SEPTEMBER 28, 2020

Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block. To spark some inspiration, we’re sharing 15 Instagram Reels ideas you can use for your brand or business right now! Table of Contents: Show the Real Side of Your Brand. Community and Employee Spotlight.

Instagram 102

Instagram FAQ UGC YouTube 102

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buffer Social

DECEMBER 10, 2019

Tastemade is a community of food, travel, and design lovers. Another way that brands have taken advantage of this is sharing playlists through Instagram Stories. . They’ve even branded them with their own name: Brooklinen Beats. Next up, one of the most creative Stories we saw this year came from the furniture brand Burrow. .

Instagram 98

Instagram Patterns Template Templates 98

Ignite Social Media

APRIL 19, 2019

Look at the FAQs on your website and see what could be turned into social posts. Comments in your community are a gold mine for content creation. This helps keep your brand top of mind and shows them you are still paying attention to them after they’ve purchased.

Content 130

Content FAQ eBook ROI 130

Sprout Social

NOVEMBER 6, 2020

Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our decisions and impressions of businesses and brands. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease.

Review 96

Review FAQ Construction Metadata 96

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Ability to target influencers or brand advocates. Social media intelligence could be the answer.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Buffer Social

SEPTEMBER 13, 2023

Embracing this strategy maximizes your content's potential and ensures a consistent and cohesive brand presence across the digital landscape. Sharing these glimpses as YouTube Shorts can humanize your brand or persona, allowing your audience to connect on a more personal level and appreciate the effort behind the polished final product.

YouTube 94

YouTube Video UGC Authentication 94

Sprout Social

JULY 12, 2022

It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. If you’ve been running your brand’s TikTok account and you’re wondering how to get that little blue checkmark, you’re in the right place. Authenticity and trustworthiness.

Tips 102

Tips How To Badge Authentication 102

Hootsuite

MARCH 20, 2023

For now, Meta Verified is only available to individuals, not brands. By contrast, the original verified badges on Instagram and Facebook were – and still are – specifically available to public figures, celebrities, and brands. you cannot apply for a brand-new account). you cannot apply for a brand-new account).

Badge 93

Badge Instagram HootSuite Guidelines 93

Sprout Social

AUGUST 8, 2023

If your brand is on TikTok, you’re probably aiming to create your own viral moment. Eventually, you should land on a formula that works for your brand and help you get more followers. Many of the top TikTokers earned their place by starting and participating in challenges, and your brand can do the same.

SEO 93

SEO How To Hashtag Engineering 93

Sprout Social

OCTOBER 12, 2020

In order to reach the finish line, we have to guide our audiences from being unacquainted with our brand to awareness, and from awareness to consideration. Your audience can’t consider your brand and convert if they aren’t aware of it. In addition to showcasing your brand’s personality, consider focusing on: User-generated content.

Content 143

Content Metrics UGC Conversation 143

Pixlee

JANUARY 11, 2019

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. .

UGC 41

UGC Brands Content Loyalty 41

Hootsuite

JUNE 27, 2022

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Get insights about your community.

Template 98

Template Templates Eventful Hosting 98

Jon Loomer

MAY 12, 2021

iOS 14 FAQ. Every week, I conduct a strategy session, webinar, and Hotline Q&A for my most exclusive members within the PHC – Elite community. This has been a popular option for brands, advertisers, and agencies lately. This is a collection of all ways that I can help on this topic in one place.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Hootsuite

JANUARY 4, 2023

In this post, we’ll walk you through everything you need to know about marketing your brand on social media. The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Community management. Build brand identity and awareness.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

MARCH 8, 2023

Humanizes your brand There’s a reason why 42% of marketers hire creators for unboxing or reveal content. Thanks to the rise of the creator economy and TikTok, having a “main character” for brand social channels is becoming a norm. This has its benefits—a familiar face humanizes your brand, and it can help appeal to younger viewers.

Video 93

Video Film Content How To 93

Buffer Social

JANUARY 26, 2021

Brands like Glossier (which attributes 70% of its growth to owned, earned, peer-to-peer, or organic channels), MadHappy , and Sass & Belle , focus on responding to almost every customer on Instagram. There are all the benefits of community building and engagement but it’s also a huge time saver for me.

Instagram 96

Instagram Engagement Notification Small Business 96