Buffer Social

DECEMBER 14, 2023

First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be.

Platform 271

Platform Social Media Influencer Trends 271

Pam Moore

MARCH 31, 2017

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. Feel confident in how you present yourself and your brand online.

Training 165

Training Social Media Brands Small Business 165

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours.

Mobile 149

Mobile Team Retail Journal 149

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line.

Examples 221

Examples Retail Instagram Buy 221

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Is the brand’s Checkout button large and easy to find?

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Personal Branding Guide and Worksheet . Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

The Realtime Report

DECEMBER 31, 2013

From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : And Orapup’s YouTube channel quickly leapt ahead of well-known pet brands like Purina and Iams.

Campaign 168

Campaign Social Media Case Study Study 168

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

Campaign 149

Campaign Case Study Mobile Study 149

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Build brand recognition for Securian. Make It Social.

Social Media 186

Social Media Strategy Case Study Airlines 186

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. When to Engage? They work alongside media relations and branded communications. Her team knows to be courteous, respectful, and as transparent about the brand as possible.

Social Media 141

Social Media Brands How To Case Study 141

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Share your story and invite, engage and bring others with you for the journey.

Brands 105

Brands Authentication Template Templates 105

Pam Moore

MARCH 23, 2016

The topic of conversation is “The future of brand experience.” Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar. The future of marketing is brand experience. Customer experience is your brand.

Conversation 110

Conversation Brands Hotels Eventful 110

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. How to Turn Customers into Brand Advocates. Quick Links.

Marketing 88

Marketing Loyalty Case Study Cost 88

Buffer Social

DECEMBER 10, 2018

Video is more engaging, more memorable, and more popular among consumers than any other type of content. This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. Let’s dive in!

Products 110

Products Video Brands Content 110

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Using Engagement , you can get even more precise. Searching Twitter on mobile. Setting up a saved search allows you to keep an eye on what people say about your brand.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Convince & Convert

JULY 19, 2011

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. A Practical Case Study of Tracking Engagement.

Engagement 122

Engagement Metrics ROI Sites 122

Pixlee

DECEMBER 22, 2021

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Sharing case studies from clients. Starting an ecommerce referral program with brand ambassadors. of ecommerce sales in 2021 came from a mobile device, and that percentage is up from 52.4%

UGC 52

UGC Marketing Mobile Review 52

Convince & Convert

JULY 19, 2011

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. A Practical Case Study of Tracking Engagement.

Engagement 116

Engagement Metrics ROI Sites 116

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The Social Activator.

Activities 143

Activities Social Media Mobile Geotagging 143

Hootsuite

MARCH 16, 2020

While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . Who should advertise on TikTok? . TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Convince & Convert

JANUARY 15, 2015

Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the day, the global news outlet has re-branded the program and expanded it to new social media channels. Look closely at the videos, and they all have a consistent branding and structure.

News 60

News Social Media Tumblr Case Study 60

Hootsuite

SEPTEMBER 16, 2022

JennyBot was available on Slush’s website and mobile app. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. Source: Acquire Case Study. Sales chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “I am not a community manager.”

Case Study 119

Case Study Community building Social Media Skills 119

Webbiquity SMM

DECEMBER 16, 2013

Other notable infographic-based posts from her blog include 7 Steps to Successful Content Marketing and 9 Steps to Creating Good Content for Your Brand. Jim Dougherty (again) shares an excellent infographic outlining the content life cycle, from gathering information (from news, trends, brands, etc.)

Content 201

Content Marketing B2B Journal 201

Oktopost

JULY 15, 2020

Those conversion rates carry over to paid ads, too, with another HubSpot study showing LinkedIn ads converting at 6.1% , more than double the rate of comparable Google ads. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Convince & Convert

SEPTEMBER 10, 2015

In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers.

Brands 60

Brands Content Transportation LinkedIn 60

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. What a year for sport! 0MZIeSZTXu https://t.co/Sz3Rj3Nfcs.

Campaign 110

Campaign Social Media Sports Mobile 110

Keyhole.co

JANUARY 27, 2023

A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. Ultimately, the best channel for your brand depends on your customer base and the strategies you use to reach them. But it’s not just about monitoring mentions of your brand.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. What is the source of the largest share of social traffic to websites? (It’s 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Later

JANUARY 27, 2021

In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . While Instagram is great for sharing creative and engaging visual content, it’s also an effective platform for driving traffic and sales. But don’t just take our word for it.

Feed 56

Feed Feedly Instagram How To 56

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

Case Study 132

Case Study ROI Social Media Team 132

Pixlee

DECEMBER 15, 2017

“Focusing your Brand Communication to Improve your Consumer Reach & Return” is the theme of the 2018 Digital Marketing Innovation Summit. The Intelligent Content Conference features knowledgeable and engaging speakers who will deliver two full days of presentations, case studies, and panel discussions on a plethora of topics.

Conference 40

Conference Marketing Case Study Banking 40

Hootsuite

JULY 2, 2019

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. This can help boost brand reputation and make recruitment easier. They may even be on some platforms that your brand isn’t. With an employee advocacy program, employees are the ones doing the advocating.

Social Media 111

Social Media Guidelines HootSuite How To 111

Buffer Social

DECEMBER 4, 2019

Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business. It’s currently only available to select brands like Nike and Kylie Cosmetics. What is social commerce? How to say hello to us.

Social Media 98

Social Media Instagram Apparel Groups 98