Buffer Social

DECEMBER 14, 2023

First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 LinkedIn carousels are a great content format for many reasons.

Examples 101

Examples LinkedIn Collaboration Case Study 101

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. Many Ways to Engage.

Mobile 182

Mobile Foursquare Facebook Tumblr 182

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149

Mobile Team Retail Journal 149

Social Media Strategies Summit

NOVEMBER 7, 2018

If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Houseparty, The platform to engage Gen-Z. Kik, a cross-platform mobile messaging app. Kik is a cross-platform mobile application used for instant messaging. Trend #1: Focus on Generation Z.

Platform 272

Platform Social Media Influencer Trends 272

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Case Study: How Merck is Using Virtual Team Building to Increase Performance. The answers are 4 and 5.

Engagement 60

Engagement Case Study Tips Discount 60

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013.

Case Study 153

Case Study Twitter Brands Mobile 153

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. million, or nearly one in six Americans.

Mobile 225

Mobile comScore Insurance Sites 225

The Realtime Report

DECEMBER 31, 2013

From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. If you missed it, take a look at ‘Hands On Ron Burgundy’ Mobile Game Promotes Dodge Durango, Anchorman 2 Movie and check out the video clip below.

Campaign 168

Campaign Social Media Case Study Study 168

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. Was it fueled more by the lure of prizes, or the chance to see a personal photo displayed over Times Square?

Campaign 149

Campaign Case Study Mobile Study 149

Socialmedia.biz

OCTOBER 24, 2020

Factors such as your design, content, page speed and mobile-friendliness all contribute to the impression a visitor receives of your brand. . That is why it is important to understand what type of content your audience will find useful enough to share and make sure it’s engaging, credible and valuable. .

Brands 107

Brands Case Study Statistics Reputation 107

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

MAY 29, 2014

There are also a number of seemingly everyday items confiscated that conceal knives such as keys, iPhone cases, credit cards and combs. The goal of the account is to engage with travelers and use photos to reinforce items on the prohibited list. The My TSA Mobile App helps to answer those questions and more.

Instagram 156

Instagram Case Study Travel iPhone 156

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz.

Social Media 186

Social Media Strategy Case Study Airlines 186

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. Mobile users can activate the AR view using a QR code included within the brand’s marketing materials, or via a dedicated link that Bollé shared on Instagram. According to HootSuite, the average engagement rate for Facebook video posts is 0.26%.

Examples 223

Examples Retail Instagram Buy 223

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Engagement is often a courtship.

Engagement 121

Engagement Metrics ROI Sites 121

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Engagement is often a courtship.

Engagement 116

Engagement Metrics ROI Sites 116

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Using Engagement , you can get even more precise. Searching Twitter on mobile. Engage in risky replies. Build a case study.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Customers and employees who engage passionately and lead to a new market within any company are the heart of its business. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Webbiquity SMM

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. Robert Rose ). Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

Activities 141

Activities Social Media Mobile Geotagging 141

Convince & Convert

JANUARY 15, 2015

Engage with a new generation of viewers who over-index on mobile and tablet use and favor short-form pieces of content on the topics they care about. Social Media Case Studies BBC instafax jessica gioglio mobile platforms news social image of the week social media strategy' Image via @BBCShorts.

News 60

News Social Media Tumblr Case Study 60

Pixlee

DECEMBER 22, 2021

Sharing case studies from clients. of ecommerce sales in 2021 came from a mobile device, and that percentage is up from 52.4% There’s an important message in these statistics: mobile devices are critical in sales, so if you want sales, you need to meet customers where they are. . Opt for User-Friendly Shopping.

UGC 52

UGC Marketing Mobile Review 52

Oktopost

JULY 15, 2020

Those conversion rates carry over to paid ads, too, with another HubSpot study showing LinkedIn ads converting at 6.1% , more than double the rate of comparable Google ads. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Convince & Convert

APRIL 19, 2014

You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. Omni-Channel Experience With Account Linking Best represented by the Interscope Records case study, this full-blown data mining allows for true 1:1 engagement opportunities across multiple websites, mobile apps, email programs, etc.

Data 157

Data Vimeo Badge Hubspot 157

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “I am not a community manager.”

Case Study 118

Case Study Community building Social Media Skills 118

Webbiquity SMM

DECEMBER 16, 2013

social media including blogs at 79%, case studies 55%, mobile content 11%); the most popular social networks for sharing content; content marketing budget plans; and most helpfully, how budget allocatiions vary by company size. Traditional Advertising #Infographic by Enterprise Content Marketing.

Content 201

Content Marketing B2B Journal 201

Hootsuite

MARCH 16, 2020

You can use your customer’s contact data, website traffic, app activity, or ad engagement. . Once you have finished creating your ad, you can use TikTok’s ad preview tool to see how your ad will look on mobile devices. Review TikTok inspiration studies. Simple Mobile. TikTok advertising best practices.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Proactive Report

MAY 6, 2014

The digital patient is tech-savvy, looking for health information online and often uses a mobile device to find what they want: The digital patient movement is growing rapidly – witness the LinkedIn Group that has more than 25,000 members. The authors of the book, Engage! Social Media Case Studies'

Report 68

Report Case Study Study Mobile 68

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Of Facebook’s one billion-plus users, 57% access the site at least occasionally from mobile devices. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

MARCH 31, 2017

100% mobile responsive system provides a seamless experience across mobile devices, tablets, smartphones and desktop computers. It is not a “show up and throw up” of 50 random video tutorials that leave the student more confused than they were before they wasted the $50, $149 or $2000 on the course and over promised results.

Training 165

Training Social Media Brands Small Business 165

Hootsuite

SEPTEMBER 16, 2022

JennyBot was available on Slush’s website and mobile app. Source: Acquire Case Study. It’s crucial that customers are emotionally engaged with your brand. Mountain Dew’s promotional engagement campaign. Dewbot ended up winning a Shorty Award for their engagement rate. Slush’s customer service automation.

Examples 96

Examples FAQ Insurance Retail 96

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? Especially ones that your audience will love and engage with. Easily craft engaging descriptions, and start growing your YouTube channel today. Don’t worry. You’re not alone! Great for seasoned pros and first-timers.

YouTube 103

YouTube Video Film Sports 103

ProBlogger

APRIL 25, 2017

In this post, I will talk about three on-page optimizations, proven by case studies and SEO experiments, which will create an immediate impact on how well your site gets ranked on search engines – in particularly, Google. This Facebook post (both paid and organic) got 6x better engagement rate compare to our average.

SEO 51

SEO Tips Case Study Mobile 51

Ignite Social Media

NOVEMBER 26, 2019

To learn more about our award-winning social content and marketing work with Discover Boating visit our case study. Learn more about our award-winning social features and presence work with Altar’d State by visiting our case study. Check out other award-winning work on our case studies page.

Social Media 33

Social Media Case Study Banking Real Estate 33

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 131

Case Study ROI Social Media Team 131

Kikolani

APRIL 26, 2011

Case studies are definitely popular! Engage Your Blog Readers. Make It Mobile. Make it easy for people to view your blog on their mobile phones as smartphones increases the connectivity to the Internet. Blog about where you have failed previously and advise your blog audience on what not to do! Keep It Simple.

Tips 165

Tips Blogger Case Study StumbleUpon 165

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Calls-to-action increase customer engagement with your SMS marketing texts. Asking them to text in order to enter the contest helps increase customers’ engagement. “Click here.”

SMS 60

SMS Tips Marketing Discount 60