Audiense

OCTOBER 20, 2017

These ads tend to trigger consumers to get started with their Christmas shopping ; it is undoubtedly, the busiest and most profitable time of the year for retailers. Within the audience of those who engaged with the ad, we discovered a variety of unique female segments. Christmas ads are always the most anticipated of the year.

Campaign 68

Campaign Retail Analysis Blogger 68

SocMed Sean

FEBRUARY 10, 2022

Consumer research on Instagram also translates heavily to sales, as 72% of users cite that they’ve purchased a product they’ve seen on Instagram. Currently, Instagram is one of the largest social media networks online. As a result, many businesses have taken to Instagram to market their companies.

Instagram 162

Instagram Strategy Marketing Metrics 162

Pam Moore

MAY 19, 2023

If left unchecked, these types of limiting beliefs can prevent teams from recognizing the opportunities that AI presents. AI can analyze consumer behavior and preferences to deliver customized and relevant content to each individual. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

If left unchecked, these types of limiting beliefs can prevent teams from recognizing the opportunities that AI presents. AI can analyze consumer behavior and preferences to deliver customized and relevant content to each individual. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market.

Team 147

Team Marketing ROI Training 147

Social Media Strategies Summit

SEPTEMBER 23, 2022

According to Sprout Social , when CEOs are active on social , 70% of consumers feel more connected to the brand in question, with two-thirds of those saying it feels like real people run the organization. That’s a very different audience to, say, Facebook, where the largest audience segment is men aged 25 to 34. Harvard College.

Education 162

Education Examples Content Nielsen 162

Audiense

JUNE 7, 2018

With these figures in hand, it’s easy to see that making your content stand out amongst the huge number of pieces which consumers are exposed to is an increasingly difficult task. The time when market research consumed a lot of time and money using small samples has come to an end. So, what’s the good news?

Content 90

Content Sample Samples Sentiment 90

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. If we make a list, there are many consumer insights that are relevant to the execution of a campaign.

Case Study 79

Case Study Activities Study Campaign 79

Pixlee

FEBRUARY 7, 2022

Online businesses have grown in staggering numbers and so have the metrics that define consumer behaviors. According to Invesp , 90% of consumers read online reviews before making a decision. . You can use an email marketing tool to segment the list for hyper-personalization. . The Importance of Asking Customers for Reviews.

Review 78

Review Template Templates How To 78

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. Segment Your Customers Based on Their Email Activity. The importance of reviews to a brand’s online reputation cannot be understated. Refer to this chart. . Source: [link].

Review 123

Review Apparel Reputation Survey 123

Idaconcpts

DECEMBER 29, 2012

Blogging seems to be an unavoidable phenomenon these days, especially for businesses. Only a few years ago, no business wanted to waste it’s time creating blog posts…and most consumers didn’t want to waste their time reading them. But a law blog inherently faces big obstacles that other blogs, say a fashion or movie blog, don’t.

Engagement 128

Engagement Content How To SEO 128

Harp Interactive

MARCH 31, 2010

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

Analytics 350

Analytics Social Media Trendrr Digg 350

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. On the flip side, if a competitor is dominating a segment, it’s time to rethink your strategy there. That’s where metrics come in.

Brands 110

Brands How To Sentiment Metrics 110

Hootsuite

JANUARY 13, 2022

User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Since loyalists are so passionate about worshiping at the alter of the brand, this audience segment is ripe to reach out to and ask for specific UGC content.

UGC 145

UGC Content HootSuite Authentication 145

SocMed Sean

DECEMBER 18, 2018

While that might work for some social media users, there is a segment of who don’t really care about helpful content. Yes, there is a decent segment of the population that just uses social media for fun. Just recently she started to create her first social media course. There are potential downsides, though, when used inappropriately.

Social Media 220

Social Media Meme Advertising Strategy 220

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Using media types such as videos, images, memes, and charts can help you provide some visual inspiration for your visitors. Create Engaging Content.

B2B 130

B2B Social Media Strategy How To 130

The Realtime Report

MAY 2, 2017

The size of your business, type of product/service offered, and the typical behaviors of your consumer base are just a few examples of the factors that come into play when you’re crafting a marketing strategy. This also means stepping outside of the blog and social media efforts. Combine Online and Offline Marketing.

Tips 110

Tips Affiliate marketing Marketing Education 110

Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Any business that wants to succeed must master the art of customer engagement. Despite the challenges, it’s essential to get engagement right. Quick Jump Links. What is B2B engagement?

B2B 84

B2B Metrics Engagement Data 84

SocMed Sean

MAY 8, 2019

For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type. SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. Where to start?

SEO 239

SEO Strategy Tips Marketing 239

Audiense

DECEMBER 5, 2017

Consumer insights , based on social data, play a fundamental role in generating complete prospect profiles enabling the creation of truly relevant and personalized content , not only saving time but also money! The customers of today demand more! What data-based insights should be included in a customer persona profile? Personality Insights.

Influencer 86

Influencer Campaign Data Activities 86

Later

MARCH 22, 2021

In this blog post, we’re explaining the different types of voice marketing — as well as how you can use it to build your brand online. Brands can reach customers directly and effectively, and consumers can multi-task while absorbing interesting content. Voice marketing is one of the hottest new trends. It’s a win-win.

Marketing 82

Marketing Trends Hosting Instagram 82

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. The links in the below blog post from Affirm show off an example of using off-page SEO. What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Audiense

JULY 27, 2018

The objective is to aid future marketing actions to entice new consumers and discover the best strategies and tactics to achieve these goals. To start we take the different segments identified through social data. These segments aren’t generated the traditional way (based on demographic data, geographical distribution, etc.),

Research 68

Research Data How To Influencer 68

Keyhole.co

OCTOBER 16, 2023

But is running behind any and every popular hashtag the right way to go? Today, we’re sharing the ultimate Instagram hashtags guide so you can strengthen your presence on the platform. Instagram hashtags guide: The basics Before we dive deep into hashtag research and usage, let’s get the basics out of the way. What are Instagram hashtags?

Hashtag 52

Hashtag Instagram How To UGC 52

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. What is AI analytics? What are the four pillars of AI Analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

agora pulse

AUGUST 23, 2018

Facebook is a content network first and users are busy consuming content from friends, family and, of course, businesses. You could use other types of engagement custom audience such as Page engagement, however video views are cheaper to build and have deeper engagement segmentation. Awareness Campaigns Targeting Cold Audiences.

Advertising 111

Advertising Campaign Facebook Buy 111

agora pulse

APRIL 24, 2020

You could see gender, location, and some spurious categorizations like “lifestyle” and “consumer behavior.” More than anything, we need to know we are building an audience of the right people— those who will become our customers and the people who influence them. What Was Wrong with Existing Twitter Stats?

Twitter 138

Twitter How To Analytics Statistics 138

Audiense

DECEMBER 21, 2017

From the different types of influencers to our methodology of identification, we have scratched the surface of it all. From this data, you are able to gather valuable insights on demographics, personalities, preferences as consumers and interests, in turn, developing a clear picture of who they are.

How To 86

How To Influencer Comparison Upcoming 86

Keyhole.co

JANUARY 23, 2024

You’ll​ be happy​ to know that creating​ a monthly Facebook analytics report doesn’t have​ to​ be complicated​ оr time-consuming.​ This data will help you identify what types​ оf posts are most engaging and adjust your strategy accordingly. Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​

Template 59

Template Templates Analytics Report 59

Pixlee

NOVEMBER 10, 2020

Our culture has changed a lot since that first email blast, and it’s important to evolve your email marketing tactics to keep up with new consumer expectations. . Quickly Curate The Best Content For Each Email Type. It went out to 400 people and generated $13 million in sales, according to TowerData. On average, Pixlee users see a 2.9%

UGC 98

UGC Content Curation Apparel 98

Pixlee

AUGUST 19, 2020

81% of consumers need to trust a brand before buying from it. New content announcements (such as new blogs, webinars, or videos). One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to come. Welcome email sequences.

Discount 54

Discount UGC How To Marketing 54

Pixlee

APRIL 18, 2022

Through their relationships with influencers, businesses may reach a wide range of consumers. According to the Digital Marketing Institute , nearly 49% consumers rely on influencer recommendations to make a purchase, while some 40% buy the recommended product for a trial. How Does Influencer Marketing Impact Email Subscribers?

Influencer 52

Influencer Marketing How To Collaboration 52

Audiense

NOVEMBER 16, 2017

From this data, we gather intelligence into their demographics, interests, consumer preferences and personalities to help us build a clear picture of who they are. This information ensures that we are analysing the correct segment enabling us to extract the most relevant influencers. Understanding the types of Influencers.

Questions 86

Questions Influencer Fashion Blogger 86

Keyhole.co

JUNE 7, 2023

Keeping in touch with the beauty-related example above, with a lead scoring model, you can find out which type of customers you should invest your marketing efforts on. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all? Which technique do you think is going to get you the best results?

B2B 52

B2B Tips Brands Marketing 52

Convince & Convert

AUGUST 29, 2012

Each question was paired with a photo to help participants envision which answer fit their personality and if they leaned toward the adventure, exotic, leisure, sophisticate or urban type of lifestyle. Clever Email Segmentation. Fairmont’s Facebook Contest.

Hotels 125

Hotels Facebook Travel Transportation 125

Harp Interactive

NOVEMBER 16, 2009

According to Maria Veltre, Executive Vice President of Citi’s Small Business Segment… “While social media can provide additional channels to network and help grow a business, many small businesses may not have the manpower or the time required take advantage of them.”. Enter the Social Media Marketing Specialist.

Social Media 270

Social Media Small Business Metrics Compete 270

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. We’ve got a whole blog post on what social listening is and why it matters so much for brands. First things first, though. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98