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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Some key conversations may even slip through the cracks. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations. Find patterns in their sentiments and detect the root causes of negative emotions. Look for patterns in social media conversations around your industry.

Sentiment 142
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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. And with that responsibility comes the ability to create high-quality blog posts, videos, images, and graphic assets that stand out in a crowded newsfeed.

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How to use AI analytics for targeted business decisions

Sprout Social

It is used to identify patterns and trends in data for informed decision-making. AI can analyze large volumes of historical and real-time data from disparate sources to find patterns, trends and anomalies quickly and more efficiently. It identifies relationships in data to understand the root cause of an outcome.

Analytics 114
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How to measure brand awareness

Sprout Social

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110
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11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion

Kikolani

However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. Google started doing this by giving people better results based on both keyword searches and search patterns. It should load quickly.

SEO 99
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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Conversion Rate. Qualifying Leads.

Metrics 140
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.