Meltwater

JULY 22, 2018

Each year, brands launch more than 30,000 new consumer products. spite of the risk of failure, 63% of people responding to a Nielsen study said they… Read More >>>. 80% of them fail.In

Products 112

Products Nielsen Study Brands 112

Firebelly

DECEMBER 4, 2012

From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. 2012 was an exciting year in the social media space. Seriously obsessed.

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. blogs, microblogging sites, social networks, etc.). Results can be exported to Excel for further sorting and analysis.

SM2 202

SM2 Vocus Alterian Radian6 202

Mindjumpers

AUGUST 1, 2011

We have also written about how to select the right social media platform earlier on our blog, meaning if the communication needs to be one to many audiences or you need to facilitate a conversation. AOL and Nielsen Online content sharing report 2011. Why do People Engage With Brands Socially (Infographic). Infographic.

Platform 262

Platform Nielsen Embedding Aggregator 262

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 104

Examples Template Templates How To 104

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. More data has been created in the past two years than in the entire previous history of the human race.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Harp Interactive

APRIL 27, 2010

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. This blog post and podcast is part of one of our “in a nutshell” mini-series of the Social Zoom Factor podcast. You Are the Media: 10 Reasons You Need a Blog (episode 111).

Nielsen 165

Nielsen How To Influencer Overview 165

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Brands such as Sephora and CNN have had success with Kik bots.

Platform 271

Platform Social Media Influencer Trends 271

Mindjumpers

JULY 14, 2010

Company culture is a great brand During several years, zappos.com has poured money and energy into building a corporate culture that can back up their mission: to deliver happiness in a box to all clients. So build a great culture and you build a great brand. Why Zappos.com Stands Out As a Best Practice (mindjumpers.com) [.]

Nielsen 223

Nielsen Disqus Social Media Fashion 223

Mindjumpers

AUGUST 1, 2012

Yesterday on Wildfire’s own blog , Facebook even had a special place in the acknowledgement: “Finally, a huge thanks to our friends and partners at Twitter, LinkedIn, Pinterest, YouTube, Google+ and most especially Facebook. Though no official statement has been made yet, Moller-Nielsen confirms the alliance. blog/2012/06/615/.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Mindjumpers

FEBRUARY 13, 2012

As social media has become a global and highly effective marketing tool for brands and organisations around the world, Bees Awards is one of the initiatives that puts it in focus and conveys its importance. The majority came from big international brands such as Ford, Disney, Pepsi and Toyota.

Nielsen 167

Nielsen ROI Campaign Social Media 167

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog).

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor. Listen Now .

Authentication 137

Authentication Nielsen How To Case Study 137

Social Media Strategies Summit

SEPTEMBER 23, 2022

According to Sprout Social , when CEOs are active on social , 70% of consumers feel more connected to the brand in question, with two-thirds of those saying it feels like real people run the organization. We’ll let you in on a secret: you don’t need to create a brand new video every time you post on TikTok. Image source.

Education 162

Education Examples Content Nielsen 162

Mindjumpers

JULY 16, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

JULY 27, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Now back to the blog!

Study 220

Study Film Nielsen Disqus 220

Mindjumpers

DECEMBER 11, 2012

Nielsen, IT Entrepreneur. This blog post is the first part of two on the state of social media in China. They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone. Guest post written by Jens H. The Chinese social media landscape is vast and bubbling with innovation.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from!

Nielsen 112

Nielsen Overview Sports Influencer 112

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media Tools SM2 152

Twist Image

JANUARY 26, 2017

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. For years, I would listen to brand leaders complain that search advertising doesn't work for them. You would be wrong.

Platform 40

Platform Nielsen Publishing Advertising 40

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms. Smart brands may want to leverage their Instagram accounts for free instead. It was a win for the brand and the publisher. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. That’s not surprising when you consider consumers’ trust in brands has continued to decrease year-over-year, while their reliance upon and trust of word-of-mouth has increased.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. As social media has moved up the brand strategy funnel over the years, we experience an increasing number of requests to take on tasks outside of our specialty, something that might seem very tempting.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Mindjumpers

JULY 30, 2010

We know that people talk to others about products, brands and services. To understand word-of-mouth and thus word-of-mouth marketing, we need to understand why people share stories, including brand and customer experiences, product recommendations etc. Like Mindjumpers, he is associated with Social Marketing Forum. with others.

Marketing 251

Marketing Nielsen Forums Groups 251

Hootsuite

MAY 18, 2023

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Partnering with relevant brands and influencers can increase your reach and help create more engaging content for your short-form videos. Well, not really.

Video 112

Video HootSuite How To UGC 112

Mindjumpers

AUGUST 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? In this case, Energi Nord is a professional business that wants to do some good in the world (there is enough companies out there not doing anything) and at the same time add those values their brand.

CSR 249

CSR Meeting Social Media Energy 249

Writtent Blog

JULY 1, 2014

In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. Hootsuite recently revealed that one of their most popular blogs is The 7 Essential Apps for When You Have to Work on Their Phone. Scrape Your Blog.

Content 95

Content Nielsen Marketing Repository 95

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” This can be everything from integration in other activities, SEO, SEM, Social Ads, other online ads and so on. You will need a distribution plan! Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” This can be everything from integration in other activities, SEO, SEM, Social Ads, other online ads and so on. You will need a distribution plan! Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Anders has been working with social media for the last year including development of concepts, writing blogs as well as presenting different aspects of the field.

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

JUNE 26, 2010

We have chosen to use this day and this blog post to pay tribute to people fighting on this cause everyday and the fact that torture is much closer to you than you think. Through joined efforts from bloggers all over the world, today will hopefully be a day where people pay attention this important issue.

NGO 262

NGO Nielsen Tumblr Disqus 262

Convince & Convert

APRIL 19, 2016

Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. The ROI of the blog posts alone (not including social promotion) is 11X the ROI of banner ads , after 12 months. Not anymore. Influencer Marketing ROI Blows Online Advertising Out of the Water.

ROI 60

ROI Influencer Nielsen Marketing 60

Mindjumpers

AUGUST 11, 2010

New Spice – Study like a Scholar, Scholar Tags: Cars , Hip Hop Hamsters , KIA Soul , Social Media Campaign , Swagger Waggon , Viral video , Viral Video Chart Posted in Social Media Leave a Reply Click here to cancel reply.

Video 176

Video Nielsen Disqus Fashion 176

Mindjumpers

JULY 22, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Foursquare Reaches 100 Million Checkins Strategic Initiatives to Engage in Social Media Within the Hospitality Industry » OliveWoo–The First Location-based Date Service Posted by Jonas Klit Nielsen Jul 22nd, 2010 Tweet On Friday, I am going to visit the SF New (..)

Foursquare 176

Foursquare Nielsen Applications Disqus 176

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Will iTunes’ Ping Be a Success?

Yammer 191

Yammer Nielsen Policies Disqus 191