Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. Every brand touch counts.

Brands 114

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

Brands 171

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people.

Brands 171

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Ensure that your company’s LinkedIn profile is optimized and on-brand.

Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story?

Brands 170

Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision?

Data 113

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? It's not just the big media outlets or big brands that are the media today. It didn't take a rocket brand scientist to create.

Brands 137

Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

Blogging and content marketing is an incredible and proven way to build your business and your brand authority. Successful blogs today include much more than lazy text thrown on virtual walls. Why your blog post must have a mission, vision and clear path for success.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

Brands 140

Last month on social: Brands, bananas, and banter

Unmetric

Brands cashed in on all the chatter on social with their own twists and take on popular trends. Every brand’s brands to follow list is sure to feature MoonPie and Wendy’s. And when the two brands talk to each other, every social media manager—including ours—swoons!

Brands 106

20 Most followed brands on Instagram

Unmetric

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products.

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Becoming a human brand isn't going to happen overnight. Brand Storytelling in a Nutshell.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

Brands 162

Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. We will within seconds know if they have a blog, if they have kids, where they went to school and the list goes on.

Brands 164

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content.

Top tips for bloggers and brands

Sherrilynne Starkie

This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Write only about brands that you care about and believe in.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

Brands 124

23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. Top brands on Facebook. Nike is an iconic brand that needs no introduction.

Brands 108

25 most followed brands on Twitter in 2019

Unmetric

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers.

Brands 118

Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions.

Brands 168

7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

Content marketing is the way to proliferate your content and your brand’s reach. You can grow your brand awareness, educate people about your industry, products and services, engage in personal dialogue with consumers, and be there to support your customers!

How Brands Should Apologize

Meltwater

2017 has brought us more than its share of communications disasters. Pepsi’s tone-deaf Black Lives… Read More.

Brands 169

25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are.

Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Do you have a personal brand?

Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

Brands 170

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love.

Brands 110

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Comment on their blog posts.

Brands 171

Build an Employee Brand Ambassador Program

Meltwater

Consumers no longer trust in the marketing content brands release into the world. Blog Brand MarketingIn fact,… Read More.

Brands 156

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success.

5 Brands Successfully Using IGTV

Ignite Social Media

Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Users now have the option to share content directly to the feed to get more reach, which can be useful for some brands.

Brands 131

When Brands Chat on Social Media

Meltwater

Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More.

Brands 171

Travel Brands that Are Doing Social Right

Ignite Social Media

Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. One thing in common with our top travel brands listed here?

How Brands Use Pinterest

Mindjumpers

More and more brands has also starting to tap into this platform. Even though you may be one of them yet, maybe you have seen Pinterest among the source of referrals to your blog or website? Brands on Pinterest. What F8 Developer’s Conference 2011 Holds for Brands and Users.

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23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. Top brands on Facebook. Nike is an iconic brand that needs no introduction.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. For some brands, focusing on true engagement works well.

Feed 171

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? Brand Humanization in a Nutshell.

Data 171

Brands Use Instagram to Look #InstaGood

Harp Interactive

Categories: Blog , Instagram Tags: brand , brand building , how to use instagram , Instagram , Instagram tips , social media Storytelling is a vital part of brand building. Illustrate Brand Personality.

Brands go bananas over #RahulBoseMoment

Unmetric

Piggybacking on viral content that’s trending on social media has proven to be engaging for brands in the past , and once again, social media managers didn’t let another great opportunity pass them by. Brands added their own spin to the #RahulBoseMoment and shared offers that you can make use of under 442 rupees. See the latest Rahul Bose Moment Posts by brands. Top 10 Rahul Bose Moment-related posts by brands: 1.