Social Media Strategies Summit

APRIL 8, 2021

First off, bear in mind that Reels are mobile-only. That means you can only create and share them from a mobile device, or from a scheduling tool that incorporates this feature. Fortunately, nothing stays new for long in social media, and plenty of brands have already built robust use cases. Showcase Your Brand Personality.

Instagram 234

Instagram Brands Real Estate Remix 234

Social Media Strategies Summit

MARCH 1, 2024

Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. Lumen5 : Described as the “PowerPoint of video making,” Lumen5 features a point-and-click video creator and can transform blog posts and Zoom recordings into video clips.

Video 231

Video Trends Marketing Mobile 231

Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable.

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Mobile Campaign Instagram Blogosphere 260

Twist Image

FEBRUARY 24, 2017

Dear Brand Leaders, The time has come. In short, your mobile experience is lacking (at best) and pretty sucky (on average). . Most consumers don't use us on their mobile devices!". One tap and a car will show up at their front door and yet, your mobile car configurator is one big confusing mess. Brands, you had one job.

Mobile 68

Mobile Brands Data Analytics 68

Harp Interactive

MARCH 17, 2010

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. There is a plethora of technology that offers mobility and convenience to its users who are embracing this new lifestyle wholeheartedly.

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Mobile Types GPS SMS 315

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value.

Mobile 191

Mobile Strategy Marketing Insurance 191

Firebelly

OCTOBER 3, 2013

Whether a customer accesses your website with their newly acquired iPhone 5S or an Android cellular device, your mobile site and social media presence have now become the main avenue through which they are introduced to your brand.

Mobile 160

Mobile Statistics Apple iPhone 160

Pam Moore

OCTOBER 9, 2017

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science. Definition of brand storytelling. SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

The Realtime Report

JUNE 20, 2014

Tumblr: 190 million blogs. Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. Since 2012, mobile and tablet video viewership is up 532%. via LinkedIn.

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Social Networking Mobile Video Tumblr 175

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

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B2B Social Media Brands Hubspot 150

Twist Image

APRIL 1, 2016

Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. Mobile is eating the world. The ecosystem - at the core - is mobile.

Mobile 40

Mobile Brands Yahoo Banking 40

Later

OCTOBER 23, 2020

Today we’re announcing four (yes, four ) exciting features on the Later mobile app, making it easier to visually plan, schedule, and manage your social media directly from your phone. Not using our mobile app yet? Step aside desktop, Later users can now set up Auto Publish direct from mobile! . 2: Calendar View on Mobile.

Mobile 56

Mobile Upcoming Feed Feedly 56

Convince & Convert

FEBRUARY 21, 2014

Susan Beebe , Manager of Social Media and Online Communities at Tyson Foods , joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Please Support Our Sponsors.

Mobile 127

Mobile Communities Social Media Brands 127

Social Media Strategies Summit

MAY 10, 2019

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. Today’s consumers are already interacting with brands on an omnichannel level. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Ari Herzog

JANUARY 3, 2013

This is a guest blog post from Megan Totka, chief editor of ChamberOfCommerce.com. Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. This is what mobile technology can do.

Small Business 138

Small Business Mobile Applications Loyalty 138

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 1 General Electric Showcases Their Innovations.

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Class LinkedIn Brands Microsoft 100

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. It’s still early days for this social platform, but brands should be paying attention. Source: Mobile Marketer. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

Ari Herzog

AUGUST 9, 2012

This is a guest blog post by Jordan Mendys. Over the last decade we have seen a rise in mobile technology and mobile applications like never before. At the same time, mobile apps have moved from apps of convenience ( satellite tv streaming , staying on top of sport scores , etc.)

Mobile 140

Mobile Compete Applications Sports 140

The Realtime Report

JANUARY 31, 2014

Tumblr: 169 million blogs. Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads. Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. Growth in mobile ad revenue was even more impressive.

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

Socialmedia.biz

OCTOBER 24, 2020

Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain. . A user may encounter your brand first through your website and it is important to make sure it offers a positive experience.

Brands 107

Brands Case Study Statistics Reputation 107

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

YouTube 124

YouTube Brands Fashion UGC 124

Convince & Convert

JULY 5, 2012

Only your mobile phone can do that. With mobile, businesses can now better attribute sales to measure the efficacy of TV, billboards, direct mail and street team efforts. Further, a brand marketer can now “track” your interactions from an email to the store and back to your mailbox.

Mobile 116

Mobile Sports Startup Consultant 116

Buffer Social

JUNE 21, 2018

Also like TV, IGTV has channels,” Instagram co-founder, Kevin Systrom said on the Instagram blog. Five years ago, an Instagram product that focused purely on longer-form, mobile videoes may have been met with skepticism. Now, IGTV, though brand new, feels somewhat familiar and a next logical step for Instagram. Over to you.

Mobile 110

Mobile Instagram Video Trends 110

Later

APRIL 22, 2020

All you need to do is enable Quick Schedule in the Later mobile app. How to Set Up Quick Schedule on Mobile. Well, in addition to helping you maintain brand consistency, having a well-planned grid is a great good first impression to give your new followers. The best part? It’s completely free. Already a Later user? New to Later?

Feed 57

Feed Feedly Mobile Instagram 57

Firebelly

DECEMBER 12, 2012

If your business is trying to connect in different ways with your audience, it’s not about coming up with something brand new every time and trying to guess if your target market is going to like it. Just take a look at where your target is already engaged and give them another handle to connect with you and your business.

Mobile 183

Mobile Content Travel Foursquare 183

Sprout Social

FEBRUARY 15, 2023

And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. Or, you can create two channels: one for your Google account and a separate one for your brand. Or, continue on to the next step: Branding. These visual elements should match your branding.

YouTube 85

YouTube Brands How To Analytics 85

Twist Image

FEBRUARY 26, 2016

In the past few months, way too many brands have been speaking out of both sides of their mouth. How many brands do you - as a consumer (not a marketing professional) - connect with on your mobile device? Before I'm interested/buying anything, I'm on my iPhone doing some form of brand reconnaissance. then come the brands.

Mobile 40

Mobile Apple iPhone Brands 40

Ari Herzog

APRIL 4, 2018

I started blogging in 2004 on a LiveJournal site when I wrote about everything under the sun. I’m thinking of going back to that kind of blogging, to be free of topical constraints. My 2016 concept of 3-pronged blogging is outdated. Please sign up to receive blog posts by email. It was an online diary.

Mobile 70

Mobile Communities Sites Social Media 70

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? Tags: Advertising Buzz Marketing Innovation Mobile. Hear me out ….

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iPhone Brands Apple Microsoft 218

Small Business Mavericks

JULY 11, 2012

It seems that neither marketers no ad agencies have increased their value on blog content since 2009. Yet, both marketers and ad agencies see more value in online advertising, mobile marketing, and video marketing. I think blogging can be more effective than online advertising at a much less expensive cost, but that’s just me.

Marketing 164

Marketing Reputation Mobile Advertising 164

Social Media Strategies Summit

OCTOBER 16, 2019

Why is Snapchat so crucial for brands? The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. By leaning into Snapchat’s ability to create the “fear of missing out” in its users, brands are able to capture audiences’ attention and connect with their consumers.

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Brands NGO Authentication Campaign 103

Pam Moore

MARCH 31, 2017

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. Feel confident in how you present yourself and your brand online.

Training 165

Training Social Media Brands Small Business 165

Unmetric

MARCH 18, 2019

To connect with their audience and improve brand visibility, brands have come up with some inspirational colorful Holi-related campaigns. See the latest Holi posts by brands. Lenovo Mobile India. The post How do brands celebrate Holi on social media? The post How do brands celebrate Holi on social media?

Social Media 72

Social Media Brands Analysis Eventful 72

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? Find our top tips for creating an at-home video recording studio in this blog post. a video-first offering can be. > browse effects?? >

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Video Social Media Brands Instagram 100

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Firebelly

OCTOBER 7, 2013

What I’ve found is our blog is very much like an episode of Pawn Stars in that it’s amazing the information one can find when sifting through what is lying around. Below is a list of our top performing blog posts and why they are essential reads: Clever QR Code Example: The World Park. Who knew QR codes could be so clever?

iPhone 166

iPhone Social Media Management Metrics Mobile 166

Mindjumpers

AUGUST 26, 2011

Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. Any given brand loves some good exposure, so why not start to consider how to obtain this by implementing brand advocates in your social media strategy?

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Influencer Brands Blogger Fashion 188