The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. Getbee readily solves this problem. markets.

Retail 91

Retail Video Microsoft Loyalty 91

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Ignite Social Media

JULY 10, 2020

While it’s become fairly easy to find influencers and match them with brands (thanks to hundreds of software platforms), the real art to influencer marketing comes with ensuring that high performing content in the midst of a campaign gets amplified. That makes for desirable B2B targeting in particular.

Brands 178

Brands Facebook LinkedIn Influencer 178

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space.

Reddit 97

Reddit Hubspot API Reputation 97

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

FEBRUARY 19, 2019

What does this have to do with marketing automation software? Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. However, there are additional integrations available, with Microsoft Dynamics, NetSuite, SugarCRM and others. Both companies have different strategic paradigms.

Hubspot 110

Hubspot API Metadata B2B 110

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Graphic design: The ability to create and edit graphics using software such as Adobe Photoshop or Illustrator. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Visually SM

JULY 27, 2020

Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On, and others, directly linking social media actions to the impact on sales. KISSmetrics.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

JANUARY 9, 2024

When integrated with a company’s customer relationship management (CRM) and business intelligence software, such tools exponentially increase the output of targeted insights by cross-referencing data points and identifying patterns in customer profiles and purchase patterns.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Socialmedia.biz

FEBRUARY 25, 2016

Alternative B2B channels. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. B2B content marketing has lately been centering around social media. Such studies, however, are inconclusive. Project management.

Project 65

Project Yammer Social Media Brands 65

BeingOptimist

MAY 22, 2023

For B2B solutions, internal processes may be present. Additionally, technologies like Microsoft Azure, IBM Watson, and Amazon Machine Learning make regular tasks and app development more accessible, reducing development time.  If you are interested in AI software development, you may also like this article.

Applications 40

Applications Mobile Team Data 40

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Aaron often shares his opinions on everything from software development to AI. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 199

B2B Strategy Marketing Microsoft 199

Hootsuite

AUGUST 14, 2023

For example, you might say: “Pretend you’re a Microsoft engineer, and I’m an interviewee for a junior software engineer role. Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry. Generate three questions you might ask when interviewing me.”

Products 92

Products Real Estate Tourism Fashion 92

Keyhole.co

NOVEMBER 4, 2020

These are critical features to look out for when making social media analytics software comparisons. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Con: The software does not separate paid and organic posts analytics. TapInfluence.

Analytics 105

Analytics Social Media Tools Price 105

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. digidotcom.

Company 151

Company Twitter Software System 151

Kikolani

SEPTEMBER 27, 2016

55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. Acrolinx is an advanced piece of software that checks your content, not only for grammatical errors but also for tone and style to help you create a targeted and consistent content marketing campaign.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. Acrolinx is an advanced piece of software that checks your content, not only for grammatical errors but also for tone and style to help you create a targeted and consistent content marketing campaign.

Tools 60

Tools Content Marketing ROI 60

Buzz Marketing for Technology

JUNE 27, 2008

enterprise software. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Software Abstractions. Microsoft Links. Microsoft Enterprise Search Blog. Doc Searls. Dr David Vaine. EIU Report. Election 2008. Enterprise 2.0. Enterprise Rave 2.0. Euan Semple. Food Systems.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Keyhole.co

FEBRUARY 13, 2022

These are critical features to look out for when making social media analytics software comparisons. Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. Con: The software does not separate paid and organic posts analytics. TapInfluence.

Analytics 52

Analytics Social Media Tools Price 52

SalesChoice

OCTOBER 4, 2016

Consumers have been experiencing the applications of machine learning in smart devices with software like Apple’s Siri and Microsoft’s Cortana, which make use of machine learning to comprehend a user’s voice and the spoken instructions to the phone via a process called natural language processing.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Cindy Bates. Cindy_Bates. Susan Beebe.

Twitter 260

Twitter Bazaarvoice B2B Microsoft 260

Convince & Convert

FEBRUARY 11, 2010

How many developers have the liquidity to host their own software? It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. link] James Windrow Apple used to be the scrappy underdog and white knight to Microsofts evil empire. Thats convenience! All rights reserved.

Social Media 114

Social Media Strategy Apple iPhone 114

Oktopost

APRIL 24, 2023

Even in more professional spaces like LinkedIn – the most popular platform among B2B marketers – social conversations are constantly arising organically. Pinning down their strategy No two B2B social media marketing strategies are the same – nor should they be. The simple answer: with the right social media marketing software.

Analysis 62

Analysis Sentiment Statistics B2B 62

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 297

B2B Trends Analysis Marketing 297

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog, Smarterware , covers all things to do with great software. Mary is the go to resource for pay per click advertising with Google Adwords, Yahoo, and Microsoft AdCenter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. RT @jaybaer [link] [link] Frank Lee CRM 4 SMB Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Webbiquity SMM

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Originally developed as a free replacement for Microsoft Paint, Paint.NET is free image and photo editing software for PCs that run Windows. Sample review: “You don’t need to learn any software.

Tools 186

Tools Sample Samples Price 186

Buzz Marketing for Technology

JUNE 27, 2008

Top Coder uses a competition approach to leverage is distributed network of over 50,000 developers to create software for its enterprise clients. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. ReadWriteWeb. ReadWriteTalk. AltSearchEngines.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Oktopost

JANUARY 20, 2020

But if you’re using different CRM software, you’ve been missing out on your customers’ and leads’ social data. More than half of a B2B company’s social feed is curated content. Automate Social Demand Gen & Customer Care. Oktopost offers direct integration with Salesforce. These Zaps can fix that. Automate Content Delivery.

Yammer 22

Yammer RSS Template Templates 22

SalesChoice

JANUARY 19, 2017

Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.) An executive decision was made that any opportunities that SalesChoice classified as a C were not allocated out a B2B budget or to be pursued.

Patterns 22

Patterns B2B Analytics Data 22

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights. All rights reserved.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 1, 2010

What you’re describing is effectively “iterative delivery&# in the software development world vs. the “big bang&# model. – Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] link] Matt Ridings – Techguerilla If I can be a complete geek for a second. Well stated.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Eric : If only someone would invent marketing software to track it. Jay : At the end of the day, there’s no such thing as a relationship with software. Justin : Exactly.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Sprout Social

DECEMBER 20, 2022

Brand24 is a social media automation software that focuses on checking the general sentiment around your brand. They scale up B2B social media by offering a People Database to get more qualified leads. B2B companies that want to scale their social media presence and show its impact on business goals. Free or premium?

Social Media 92

Social Media Tools Sentiment Small Business 92