Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog.

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Feed Feedly B2B Instagram 100

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Image via Microsoft Stories.

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B2B Marketing Microsoft Hubspot 60

Oktopost

JULY 13, 2022

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. She’s been featured by the BBC, Wired, Huffington Post, and more, and has given keynote speeches at Facebook, Microsoft, and Google.

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B2B Marketing Apple Microsoft 131

Oktopost

JULY 7, 2021

With over 20 years of technology and consumer product marketing experience, Eric brings a wealth of knowledge to the B2B stage– including his approach to ABM. When a B2B organization is having a great quarter, life is grand! Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Episode Summary.

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B2B Apple Microsoft Authentication 117

Buzz Marketing for Technology

MARCH 4, 2010

to a full POP/IMAP supported email account, which means users will be able to configure it with any e-mail client, including Microsoft Outlook, Entourage and Apple’s Mail applications. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.

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System B2B Facebook Marketing 219

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? perhaps there will be shortly.

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B2B Google Marketing Mobile 205

Oktopost

APRIL 30, 2020

LinkedIn Events is Microsoft’s (much anticipated) professional answer to Facebook Events. For Microsoft, it is also serves a second purpose, which is a way to reduce LinkedIn users’ dependence on third-party tools like Meetup to invite their LinkedIn followers to virtual or in-person events. What are LinkedIn Events?

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Eventful LinkedIn B2B Microsoft 128

Convince & Convert

OCTOBER 8, 2021

We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here. Microsoft, a technology brand, partnered with National Geographic for a unique B2B influencer marketing campaign this year. Each of the 30 photos featured the story of a woman adventurer or scientist. “

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Influencer Marketing B2B Authentication 165

Oktopost

NOVEMBER 9, 2022

Want to hear more from renowned B2B marketing leaders? Jamie’s speaking engagements & workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

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Social Media Airlines Marketing Apple 125

Oktopost

AUGUST 12, 2021

Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from renowned marketing leaders?

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B2B Apple Microsoft Startup 118

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Sprout Social

MAY 4, 2023

For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results. For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image. Microsoft Excel Users has clear, concise rules of conduct.

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Groups Groups LinkedIn Microsoft 130

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. The award-winning startup has also been recognized by the likes of Microsoft GrowthX and Expo2020 (The World Expo).

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Retail Video Microsoft Loyalty 91

Oktopost

NOVEMBER 4, 2021

Prior to Demandbase, Paul held roles at Microsoft, AgilOne, StrongMail Systems, and several other martech companies. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

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B2B Apple Microsoft Class 62

Oktopost

MARCH 18, 2021

We’re taking the plunge into re-imagining success with a digital transformation B2B legend. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

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B2B Apple How To Microsoft 62

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

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B2B Marketing Metrics Adwords 62

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

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Strategy B2B Marketing Conference 125

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

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B2B Company Instagram Cost 170

Hootsuite

MARCH 16, 2023

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

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Microsoft CPC Campaign HootSuite 145

Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities. Brandwatch. .

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Tools B2B Sentiment Notification 116

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Related posts: Going Mobile with B2B Marketing – Part II So in my last blog post – Going Mobile with. Why is Google Scared and What it means for B2B Marketing!

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iPhone Brands Apple Microsoft 218

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 7 Microsoft Customers Share Their Journey with Gaming. Gaming gets a bad reputation, but Microsoft used the video above to shift that perspective.

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Class LinkedIn Brands Microsoft 100

Audiense

JUNE 27, 2018

Use case for B2B. Chris Capossela – Microsoft. Audiense is part of this ecosystem and we are committed to relevance in influencer marketing; much better a few niche influencers linked to the target audience than a celebrity with millions of followers but little or no engagement with the brand. Diana O’Brien – Deloitte.

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Analysis Advertising Journal B2B 96

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

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Brands Content Microsoft StumbleUpon 227

Jason Yormark

JANUARY 6, 2011

what was a pretty good situation at Microsoft. clients outside the normal b2b and b2c environments I have. Tweet It would take a pretty sweet opportunity for me to leave. Despite the. fact that I was unhappy with my role, with. href="[link]. size-full wp-image-358" title="Strategies360Logo". src="[link]. S360 is a strategic.

Social Media 256

Social Media Strategy Technorati StumbleUpon 256

Ignite Social Media

JULY 10, 2020

LinkedIn was purchased by Microsoft in 2016 for over $26 billion and it’s the premier business-focused social network. That makes for desirable B2B targeting in particular. The conversation seems to me to be heavily focused on politics and marketing, but that may be influenced by my personal use case.

Brands 176

Brands Facebook LinkedIn Influencer 176

Adam Cohen

APRIL 12, 2012

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Oktopost

FEBRUARY 19, 2019

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. However, there are additional integrations available, with Microsoft Dynamics, NetSuite, SugarCRM and others. Setup fee: $600. customers come from the Salesforce user base. Email tracking. Email reporting on campaigns.

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Hubspot API Metadata B2B 110

Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. One click on the top line report drills down to share of voice for each brand in each of the top five B2B tech topics. Media Distribution and Sentiment.

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Report Microsoft Brands Sentiment 53

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Earlier this year, Sprout announced a new integration with Microsoft Dynamics 365 which complements our existing suite of CRM and help desk integrations including Salesforce, HubSpot and Zendesk.

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Reddit Hubspot API Reputation 105

Jason Yormark

JULY 25, 2011

It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world. It’s been a learning curve for me as my background has primarily been focused on B2B and B2C clients. Social media (as it exists today) is still in its honeymoon phase.

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Social Media Microsoft Price B2B 218

Twist Image

MARCH 17, 2017

Microsoft has HoloLens. While the adoption of this technology is growing is specific areas like B2B manufacturing, healthcare, transportation, etc. It's hard to know just how fast this will all take hold, but we have enough of the major players already deeply vested and pushing this technology forward). Facebook has Oculus. healthcare.

Transportation 51

Transportation Apple Microsoft B2B 51

Twist Image

MARCH 17, 2017

Microsoft has HoloLens. While the adoption of this technology is growing is specific areas like B2B manufacturing, healthcare, transportation, etc. It's hard to know just how fast this will all take hold, but we have enough of the major players already deeply vested and pushing this technology forward). Facebook has Oculus. healthcare.

Transportation 49

Transportation Apple Microsoft B2B 49

Sprout Social

JULY 30, 2018

Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Erica chimed in here to explain how Microsoft Research uses current employee data to create lookalikes: We look at what schools they went to, what degrees they have, what interests they have. We speak just like them.

Microsoft 57

Microsoft Data Eventful Class 57

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

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LinkedIn Tips Skills URL 113

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. But when it comes to social data, it’s not about how much data you have but rather how you leverage it.

Analysis 69

Analysis Data Sentiment Metrics 69

Adam Cohen

APRIL 12, 2012

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100