Oktopost

APRIL 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy. In 2022, she won the Philadelphia Business Journal’s Social Media Star Award for Best B2B Campaign.

B2B 62

B2B Apple How To Social Media Management 62

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. However, New York University’s social media marketing team has found a way around this: highlighting its unique selling points via Instagram Reels.

Examples 165

Examples Instagram Brands Transportation 165

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Ask questions about the data that focus on company objectives. Since 1998, Matt has presented at thousands of companies, conferences and workshops.

Engagement 131

Engagement Training Apple Conference 131

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Post engagement rate declines as the number of Facebook followers a company has increases. Other Social Media Platforms. and 31 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Firebelly

NOVEMBER 15, 2012

Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation. Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them?

Social Media 241

Social Media Hotels Retail Airlines 241

Sprout Social

JULY 6, 2022

Travel and Tourism. How to find your own best times to post on social media. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Consumer goods social media resources.

Twitter 105

Twitter Tourism Travel Education 105

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

The Social Media Incubator

DECEMBER 26, 2012

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small. In another contest, a travel company asked Pinterest followers to play a lottery. Now businesses can shine on LinkedIn, which will be particularly effective for B2B.

Trends 144

Trends Social Media Reddit Startup 144

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 100

Feed Feedly B2B Instagram 100

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.”

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

NOVEMBER 17, 2022

Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Here’s how you can create Reels for your B2B company: 11.

Types 118

Types Instagram Brands Collaboration 118

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential.

Influencer 106

Influencer Marketing Collaboration ROI 106

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 57% of marketers say content marketing is their top external social priority this year. B2B Marketing Insider ).

Statistics 207

Statistics B2B Content Marketing 207

Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. Why should consumers have all the fun? Image via Microsoft Stories.

B2B 60

B2B Marketing Microsoft Hubspot 60

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

Report 111

Report Data Social Media Research 111

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.

Social Media 105

Social Media Marketing How To Metrics 105

The Realtime Report

JUNE 4, 2019

As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Facebook is the largest and most widely-used social media platform on the internet.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Diva Marketing Blog

SEPTEMBER 17, 2012

how does a brand approach social media without getting lost in the wonderland of new sensations and shiny toys? Or do we skip onto the social platforms and never look back from whence we came and one day realize that we are totally lost and that our customers are totally confused? Walking along I wondered.

Travel 86

Travel Social Media Banking B2B 86

Koka Sexton

NOVEMBER 9, 2022

Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. But with so many companies jumping onto the bandwagon, it can be difficult to know what works for your business. In the age of digital transformation, companies are looking for new ways to generate demand.

Marketing 92

Marketing Tourism Loyalty Organization 92

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. It also requires the brand to have an established social presence.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. What is customer journey mapping?

Examples 103

Examples Template Templates How To 103

Waxing UnLyrical

MARCH 25, 2013

Two years ago when the Midwest had a massive heat wave, and the company had trouble keeping up with demand, plenty of cups of yogurt were spoiled in transit or at the store. And the company honored every spoiled cup with a replacement, whether the spoilage was its fault or not. AB: O ur CHOmobile travels the country all year round.

Travel 254

Travel Price Consultant B2B 254

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. The only way to found on social networks is to be active on them.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. Try to return something to your own company.

Social Media 148

Social Media Strategy Consultant B2B 148

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing. It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

JANUARY 9, 2018

In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. That’s why it comes as no surprise that over 50% of B2B […].

Eventful 88

Eventful ROI B2B Travel 88

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Pixlee

MAY 21, 2020

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. But many brands who have been able to pivot their messaging, positioning, and even product offering in 2020 have seen increased success with social advertising.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Sprout Social

MARCH 10, 2021

Which, when you think about it, is kind of incredible considering they’re a B2B SaaS brand. How do they create B2B SaaS content that feels “warm?” Zendesk is a service-first CRM company that builds software designed to improve customer relationships. Consider what your company values. So how does Zendesk do it?

B2B 93

B2B Team Film Industry 93