Social Media Strategies Summit

NOVEMBER 28, 2022

Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. You need to remember that B2B clients are also customers.

B2B 40

B2B Mobile SMS Tips 40

Hootsuite

MAY 26, 2021

When you do that, you’re more likely to build trust and loyalty. For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. Authenticity builds trust — and that, in turn, can become customer loyalty. 96% of B2B content marketers use LinkedIn for organic marketing.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 2018 Content Marketing Statistics and Trends.

Template 167

Template Templates Trends Content 167

The Realtime Report

JUNE 21, 2019

Behold these eye-opening statistics: 87% of customers share positive experiences. To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Just how important is it to “wow” customers these days?

Metrics 79

Metrics Aggregator Price Loyalty 79

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Hootsuite

JANUARY 4, 2023

There’s also potential for building a sense of community, which creates brand loyalty. Create community and brand loyalty. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226

Strategy Content Marketing BuzzStream 226

Rebekah Radice

APRIL 11, 2016

And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. Share your story and give a sneak peek into what makes your company tick.

Sites 114

Sites Social Media How To LinkedIn 114

Pixlee

SEPTEMBER 27, 2021

With the rise of short-form videos on social media, 86% of businesses are already using video as a marketing tool, and including a video on a company landing page can increase conversion by up to 80%. . Engagement statistics: How are people behaving on your landing pages? Understand the Full Scope of your Video Content.

Video 52

Video UGC How To Chemicals 52

Hootsuite

FEBRUARY 24, 2022

Consistent branding builds loyalty and trust. LinkedIn: B2B-focused marketing campaigns and brand building. For software companies, that’s often a “Sign Up” button, but there are many to choose from , such as online booking links, sending an email, calling and more. Depending on your company name, this may not make sense.

Examples 145

Examples Campaign Platform Tips 145

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Hootsuite

AUGUST 14, 2023

This student is interested in the early modern period, has a good understanding of statistics and data analysis, and wants to explore options in education or consulting. Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values.

Products 92

Products Real Estate Tourism Fashion 92

Sprout Social

MARCH 8, 2019

Recent video marketing statistics note that 80% of people note that videos are helpful in making purchasing decisions. For example, if I were a company like Alienware or iBUYPOWER, I’d want to know what the top product recommendations are for queries such as “How to build a gaming PC.”.

Reddit 100

Reddit Tumblr YouTube Review 100

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? There’s a difference between blogging, and having a company blog that you update so often. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. Everyone Loves Blogs.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Writtent Blog

FEBRUARY 20, 2014

Let that statistic just sink in for a minute. Company Manifesto. Statistics Round-Up Posts. You can provide an immense amount of value to your prospects by rounding up the hottest statistics and research findings in your industry into a single blog or eBook, a tactic we’ve used very successfully here at Writtent.

Content 104

Content Marketing Screencast Tumblr 104

Ignite Social Media

MAY 31, 2016

Note: For the purpose of these statistics, we’ve defined millennials as 18-32 year olds.) HOW BRANDS CAN USE THIS INFORMATION : Particularly if you’re a B2B business, or also a B2C with a large employee base, consider how the millennial male can become a brand advocate for your business.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted.

Review 115

Review Social Media Social CRM Consultant 115

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

ProBlogger

JANUARY 31, 2016

With such an overwhelming statistic, it is shocking to see such a small number of businesses that have answered the mobile call. This is a major oversight on the part of upper management, and it is one that will cost businesses and blogs dearly in terms of conversion, loyalty, and ultimately, ROI.

Conversation 31

Conversation Mobile Retail iPad 31

Buffer Social

JULY 21, 2016

For every 10 blog posts the company shares on social media, one or two will have accompanying GIFs that illustrate a concept from the post. Nonetheless, many companies still aren’t biting—err, snapping. Even fewer B2B companies are on Snapchat. Starbucks definitely uses UGC to rack up loyalty points with its followers.

Types 40

Types Social Media Content Brands 40

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

CSR 138

CSR Social Media Strategy Consultant 138

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# The social side is interesting when it comes up in B2B or B2C. Josh: Good point. Content still is king.

Communities 117

Communities Groups Groups Social Media 117

agora pulse

APRIL 28, 2020

Jay Baer: Probability and statistics. An experienced digital marketing professional who works with companies to enhance results from Digital Marketing. Mike Gingerich : Helping a company establish a powerful presence on social media and seeing that result in sales growth and brand loyalty is amazing! About Ian Cleary.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. That’s what builds loyalty and advocacy.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Company launches a media content destination for women. From a business standpoint, it’s brilliant. With JaneNation, St.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. Why ignore it? Leaders may believe that if they don’t play, they cannot lose.

Social Media 136

Social Media Strategy Metrics Organization 136

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel. Loyalty programs.

Content 169

Content B2B How To Types 169

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Awareness, Sales, or Loyalty? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once?

Social Media 167

Social Media Strategy Consultant Conference 167