Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

SEPTEMBER 20, 2023

Simply put, online brand reputation is how your audience sees your business and talks about it on the internet. However, while it affects both B2B and B2C industries, the dynamics differ. Businesses are more likely to work through challenges with their B2B partner if they see long-term value.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B 89

B2B Press Release Apple Loyalty 89

Sprout Social

JANUARY 12, 2022

In this guide, we’ll show you how it’s done. How to build a word of mouth marketing strategy: 8 tactics and examples. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Earn long-term brand loyalty. ” Random photo tag?

Conversation 137

Conversation Review Marketing How To 137

Waxing UnLyrical

MAY 19, 2014

3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Why: A smart business owner knows that brand loyalty grows out of value. Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. How to Earn Trust When Distrust Rules. The Critical Role Of Emotions In B2B Purchasing.

Loyalty 182

Loyalty Consultant Flickr Compete 182

Hootsuite

FEBRUARY 18, 2020

For everyone else, this article offers a refresher and several up-to-date tactics on how to earn more quality leads. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. How to get more leads on social media. Optimize your profile.

Social Media 145

Social Media How To HootSuite Discount 145

Oktopost

MARCH 22, 2022

How can you leverage your happy customers and turn them into brand ambassadors? How to Turn Customers into Brand Advocates. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Paid marketing doesn’t necessarily create communities or engage audiences in the discussion. ?

Marketing 88

Marketing Loyalty Case Study Cost 88

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. All in a day's work.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Buzz Marketing for Technology

MAY 29, 2013

It is even trickier to figure out exactly how to translate that information into more visits and fuller shopping carts—in real time, customer by customer. This approach makes it much easier to determine what type of data to reel in, and exactly how to use it. Getting to that point, however, requires first harnessing the data.

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Data Tips Aggregator Conversation 278

agora pulse

DECEMBER 23, 2020

Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl. Social Media Explained” covers all the basics, including how to create a strategy and which platforms to use for your business. Social Media Marketing Workbook: How to Use Social Media for Business | Jason McDonald.

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Most people get frustrated when they don’t know how to do something like learning to use a new product or app. . Connect with Your Community. The Keys to Growth Hacking Success.

Strategy 144

Strategy Metrics Process B2B 144

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Bonus: TikTok’s biggest demographics, key things you need to know about the platform, and advice on how to make it work for you? How to get started on TikTok. But that’s not all. in 10 months.

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Questions Banking Insurance HootSuite 104

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. These giveaways can range from free, exclusive products to discounted services.

Examples 127

Examples Influencer Campaign Marketing 127

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. How to measure brand awareness. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

APRIL 15, 2020

In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. Balance sensitivity and relevance while tackling “business as usual”.

Strategy 143

Strategy Metrics Hubspot Retail 143

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Waxing UnLyrical

JULY 11, 2016

Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy. Geeky Data Increases Customers and Loyalty. ” asks Heather Whaling in this post. Why Content Strategy Needs Digital PR.

Report 100

Report Banking Metrics Loyalty 100

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

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Activities Tumblr How To Fashion 130

Sprout Social

MARCH 12, 2020

Answering these questions will help create a clearer vision of how to put data in action at your business. Check out this Adapt article to learn more about how to build a culture around data. . Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Building a data-driven marketing culture.

Data 101

Data Skills Meme Social Media Management 101

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Here’s exactly how to do it. But how do you know if your content is enhancing what people think about your company? Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Pam Moore

DECEMBER 7, 2017

How to use our 2018 content marketing editorial calendar template ( download now ). Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. How to Partner With Your Social Media Agency for Success.

Template 167

Template Templates Trends Content 167

ProBlogger

NOVEMBER 11, 2014

Concerns like these are not uncommon when learning how to create a blog. And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs.

Content 55

Content B2B How To Reputation 55

Keyhole.co

MAY 9, 2023

How to run successful Instagram giveaways? Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. On the other hand, it subtly fosters brand engagement and loyalty. When done right, it can help attract, engage, and build a community of loyal customers. What’s more?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Rebekah Radice

JULY 15, 2019

From live video to how-to and thought leadership, the time is now to jump in and get started! A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond.

Types 119

Types Video Content Case Study 119

Convince & Convert

MARCH 1, 2016

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. So, I wrote a book about how to make that work, for every business. There are B2B examples and B2C examples. How to handle trolls. How to measure customer service the right way.

Posterous 60

Posterous Case Study Buy Research 60

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online.

Reddit 100

Reddit Tumblr YouTube Review 100

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Launch an Employee Advocacy Program. How to Drive Employee Advocacy Adoption. How to Establish Program Goals and KPIs. How to Measure and Maximize Employee Advocacy ROI. How to Choose the Right Platform for Employee Advocacy. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

JUNE 13, 2019

Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share how brands are making the most of this form of visual marketing and what it could look like for you to give it a try with your brand. The Trend on Instagram: Less Polish, More Authenticity. Time to cut the cord.

Meme 75

Meme Instagram Feed Feedly 75

Oktopost

JUNE 22, 2023

True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. In some ways, they matter more for B2B. Social selling depends on your ability to publish quality content and really engage an online community.

Social Media 118

Social Media B2B How To ROI 118

Pixlee

JULY 2, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” During college is where I taught myself how to code. So from there I joined the B2B tech world. That’s community, on the most basic level.

Sports 52

Sports Communities Brands Company 52

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. Loomly is a social dashboard that has publishing, community management, and ads. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. If your content marketing strategy includes posting on LinkedIn, you may be wondering how to handle this task effectively. Let’s discuss each one in detail.

LinkedIn 91

LinkedIn How To Collaboration Analytics 91

Social Media Strategies Summit

NOVEMBER 28, 2022

This graphic shows how to match your offer to the corresponding audience: Image source. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. Let’s talk about loyalty again. Image source. Image source.

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Examples Facebook B2B Instant Messaging 246

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. FE International implements the method spectacularly by creating in-depth guides, like this one on how to value a SaaS business , providing readers with insightful advice they can hardly get anywhere else.

Loyalty 204

Loyalty Software Publishing SEO 204

Sprout Social

FEBRUARY 14, 2022

Product photos, blog posts and how-to videos. How are you going to get it all out there in front of prospects and customers? How about growing your brand awareness and social media presence? According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. But you’re not alone.

Content 111

Content How To Marketing Template 111