Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Marketing 89

Marketing Loyalty Case Study Cost 89

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 70

B2B Campaign Statistics Data 70

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Doing so is a recipe for long-term loyalty and retention. Think about it.

Team 110

Team B2B Platform Analytics 110

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 103

Examples Template Templates How To 103

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Mindjumpers

JUNE 30, 2010

However, rather than using Hoist as a closed platform, we at Mindjumpers have chosen to open up the platform to our clients, or collaborators, with the intention to co-create knowledge and, even more importantly, to improve the efficiency of the working process on a given client project.

Social Media 189

Social Media Collaboration Project Organization 189

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Besides, LinkedIn groups can help you build trust and loyalty in your industry – as there are ample opportunities for getting into meaningful interactions with your audience.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Besides, LinkedIn groups can help you build trust and loyalty in your industry – as there are ample opportunities for getting into meaningful interactions with your audience.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Oktopost

MARCH 27, 2024

Using social listening to pick up on conversations from your industry and competitors can be the difference between leading the market and playing catch-up. However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Unfortunately, the same is not true in B2B.

B2B 76

B2B Sentiment Analysis Influencer 76

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. 75% of B2B businesses market their products and services on Twitter. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Writtent Blog

APRIL 1, 2014

An estimated 88% of brands today are using social media for marketing. The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Small business content marketing. Research Your Audience. Image credit.

Social Media 98

Social Media Strategy Tips Curation 98

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. From being an accessible resource to providing ongoing support and creating delightful customer experiences, you can build customer loyalty and increase sales with the right social strategy.

Strategy 64

Strategy Report Publishing Team 64

Convince & Convert

JUNE 17, 2013

On the other hand, I hope to offer three steps to creating and evaluating the types of people you are looking to sell your products or services to so that you can effectively market to them. She wants a product that makes her a better manager, so she is most concerned about agent productivity, reporting and team collaboration.

How To 167

How To Sample Samples Template 167

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Webbiquity SMM

OCTOBER 10, 2023

Those stats certainly aren’t lost on marketing professionals, who also understand that more than 70% of people who have a positive experience with a business on social media will recommend that business to their networks. One of those trends is the increasing use of animated GIFs.

Social Media 220

Social Media Marketing B2B ROI 220

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Oystercatchers is a go-between for marketing agencies and brands.

Examples 227

Examples Communities Brands Forums 227

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Webbiquity SMM

SEPTEMBER 15, 2015

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one.

B2B 100

B2B Repository Collaboration Knowledge Base 100

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. So, it’s no surprise that many marketers find building a LinkedIn presence overwhelming. Set up approval permissions for collaboration and approval of each post.

LinkedIn 90

LinkedIn How To Collaboration Analytics 90

Hootsuite

MAY 26, 2021

Think it’s the same as social media marketing ? When you do that, you’re more likely to build trust and loyalty. Authenticity builds trust — and that, in turn, can become customer loyalty. 96% of B2B content marketers use LinkedIn for organic marketing. Spoiler: It’s not.). Second spoiler: Also no.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Buzz Marketing for Technology

JULY 7, 2008

They were very in sync and collaborative and having them there prevents a large “translation&# effort from what we learned and decided to the partners who will ultimately help them implement. The social side is interesting when it comes up in B2B or B2C. Emergence Marketing. Influencer Marketing: An Oxymoron?

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. This applies to marketing campaigns, how you talk to customers and so much more. Meanwhile, the “building” happens through your marketing efforts. Because consumers are overwhelmed with product choices.

Brands 93

Brands How To Sentiment Social Media Management 93

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. There are many metrics to measure and track on social media marketing, but the one that tells you how much conversational space you’re occupying is Share of Voice. What types of engagement work best on your customers.

Social Media 122

Social Media B2B Metrics Conversation 122

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 221

Content Marketing Loyalty Collaboration 221

Oktopost

JULY 23, 2020

When someone mentions “Content Marketing,” what are the first words that come to mind? Yes, but content marketing is much more than the sum of its parts. In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads.

Content 169

Content B2B How To Types 169

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 111

HootSuite Brands Price Collaboration 111

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Hootsuite

JUNE 27, 2022

That can be intimidating, because marketing to these groups is notoriously difficult. And, if you’re able to, collaborate with creators in your niche. The entire platform is designed around the idea of recycling, remixing, and collaboration. Your brand can be embraced one minute and shunned the next. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. What should I monitor for? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Pixlee

SEPTEMBER 27, 2021

With the rise of short-form videos on social media, 86% of businesses are already using video as a marketing tool, and including a video on a company landing page can increase conversion by up to 80%. . That’s why many businesses turn to video testimonials in their marketing efforts. Understand the Full Scope of your Video Content.

Video 52

Video UGC How To Chemicals 52