Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B. LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Or, will you enlist your marketing team for help in either producing the content, scheduling it, and/or replying to comments?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study B2B Project ROI 40

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions.

Types 119

Types Video Content Case Study 119

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads.

LinkedIn 78

LinkedIn Tips Brands Training 78

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. ” -@davemorse ( tweet this ). The Balancing Act.

Case Study 131

Case Study ROI Social Media Team 131

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 118

Case Study Community building Social Media Skills 118

Hootsuite

MAY 11, 2023

You can also profile entrepreneurs in your industry or people in your community doing amazing work. Announce a new event or community initiative If you’re a business or brand, share any new initiatives you’re taking on, or announce upcoming events. It’s a great way to get into the YouTube community and build relationships.

YouTube 103

YouTube Video Film Sports 103

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Engagement and community building is the time-consuming task of connecting with relevant social media participants. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. Once you know what you need, where do you turn for help?

Social Media 168

Social Media How To Marketing Syndication 168

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. With this approach, everyone wins.

Social Media 130

Social Media Retail Education Airlines 130

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Leads collected by these ads can be synced directly to your customer management system or downloaded so your sales team can follow up as needed. Among other things, the form asked for school and field of study information.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

MARCH 1, 2016

I very carefully selected the examples, interviews, case studies, and research in Hug Your Haters so that it is relevant to all audiences. There are B2B examples and B2C examples. My team and I publish 600 blog posts per year, 250 podcasts per year, and 200 curated emails per year. Why this Book is For You.

Posterous 60

Posterous Case Study Buy Research 60

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest. Embrace the hashtag.

B2B 137

B2B Social Media Hashtag Press Release 137

Writtent Blog

FEBRUARY 14, 2014

This is a vibrant community for agile, growth-obsessed marketers and developers to connect, share and get inspired. Quora’s community of resident braniacs compiled this renowned list of hacks that you know will work in the field. This blog is written by the super-sharp team behind Colibri, a leading analytics tool for lean marketers.

Resources 111

Resources Startup Marketing Handbook 111

Convince & Convert

FEBRUARY 1, 2016

It also forces customer service representatives and business leaders to think of their young and malleable users as more than just case studies, and instead as constantly evolving human beings that want to connect and engage. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces.

Content 60

Content Tips Analysis Curation 60

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

APRIL 27, 2016

If you’re a B2B company, then you know just how important your people are to your company’s success. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. But in some cases for some B2B companies, especially those in the Services realm, your people are your product.

B2B 60

B2B Team Case Study How To 60

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I couldn’t believe it, given how many video assets a professional sports team has.

Social Media 120

Social Media Content Analysis Sports 120

Diva Marketing Blog

MAY 23, 2012

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : Understanding that Pinterest is still in its infancy, especially in terms of b2b, what are your measures for success? Our interview is with Joel Windels.

Social Networking 92

Social Networking eBook Analysis API 92

Pam Moore

OCTOBER 16, 2019

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Need help driving your team and better operationalizing your digital and social marketing programs? Need more help? Need help facilitating the needed discussions with your CEO or other executive leaders?

Social Media 60

Social Media Consultant How To Training 60

Pam Moore

SEPTEMBER 18, 2017

Need us to help train your team? Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more! Sign up now to become a founding member and receive some incredible deals plus bonus offers.

Content 162

Content Training How To ROI 162

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. I’ve worked with this team before on the Social Media Success Summit earlier this year. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 121

Facebook Social CRM Consultant MySpace 121

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. What are the different formats that we can use to engage community or produce content? What are the trends?

Travel 92

Travel B2B Automotive Campaign 92

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 130

Metrics Strategy How To Tourism 130

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Trust is all the more important for financial services The importance of trust in any B2B or B2C relationship needs no introduction, but that importance is higher still when it comes to financial services.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

JUNE 22, 2010

How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? If anything, social media is MORE important for B2B companies than it is for B2C companies. A B2B software company, or Skittles?

Social Media 130

Social Media B2B Company Consultant 130

Keyhole.co

AUGUST 10, 2023

This is why you shouldn’t hide under professionalism and be a faceless entity—you’re a team of real, hardworking individuals, and it’s okay to show that! This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This is why you shouldn’t hide under professionalism and be a faceless entity—you’re a team of real, hardworking individuals, and it’s okay to show that! This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

JULY 30, 2019

In the B2B world, Twitter and LinkedIn reign as the most effective social media channels. B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. — ScoutTheSock117 (@ScoutTF117) July 18, 2019.

Report 122

Report Twitter B2B MySpace 122

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. Allowing for and creating communities. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post!

Social Media 140

Social Media Strategy Tourism Social CRM 140

Oktopost

JUNE 13, 2023

But it’s not just a tool to leverage for fast, easy, wide-reach, and low-cost opportunities for self-promotion, which means it’s not just a key touchpoint for your marketing team. You can read the full case study here. In fact, it’s one of the best things that has ever happened to the worlds of B2B and B2C – period.

Social Media 75

Social Media Engagement Platform B2B 75

Oktopost

APRIL 7, 2022

So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? In B2B especially, customers are likely to be on a retainer or may make regular purchases. Case studies. Combine this with a bit of social selling from your sales team, and you’ve got a solid BOFU social strategy.

Social Media 118

Social Media How To Metrics B2B 118

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Why create a LinkedIn Company Page?

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Writtent Blog

DECEMBER 6, 2023

Sponsor a local sports team. Send out a press release or feature article and get your logo on the team uniforms. This makes you a valuable community member and builds awareness. Create customer case studies. The Western world is a multi-national community. Speak at seminars and teach workshops. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. Indeed it is.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. But you’re not alone. Set goals & KPIs.

Content 111

Content How To Marketing Template 111