Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. According to this TrustRadius survey , the majority of B2B buyers expect brands to have at least 10 reviews to be considered relevant (this number may vary depending on your size and industry).

LinkedIn 129

LinkedIn Products B2B Review 129

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 164

Case Study Brands B2B Marketing 164

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 101

B2B Case Study Telecommunications Banking 101

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Lee Odden showcases the best campaigns of 2014 thus far.

Campaign 194

Campaign SMS B2B Case Study 194

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Build Communities Through Advocacy Marketing: Advocacy marketing implies that the content created by your organization needs to be gripping and original. Then, and this is key, take that feedback into actual consideration.

Marketing 88

Marketing Loyalty Case Study Cost 88

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Write engaging case studies to build niche expertise.

Reputation 59

Reputation Brands Construction How To 59

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. measurePR transcript for July 2. Tuesday, Jan.

Storify 216

Storify Press Release Case Study Hashtag 216

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions.

Types 119

Types Video Content Case Study 119

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. According to 72% of our LinkedIn community , the answer is yes. Case studies. We're talking to you too, B2B brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B. LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study B2B Project ROI 40

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. With Google+ Communities, Google launches its own version of Facebook Groups by VentureBeat. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Embrace social selling and use online communities like LinkedIn to identify prospects. Consider adding testimonials or case studies to strengthen your experience even more. A case for growing your social media marketing agency services.

Social Media 98

Social Media How To Marketing Price 98

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “I am not a community manager.”

Case Study 118

Case Study Community building Social Media Skills 118

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Engagement and community building is the time-consuming task of connecting with relevant social media participants. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. Once you know what you need, where do you turn for help?

Social Media 168

Social Media How To Marketing Syndication 168

agora pulse

NOVEMBER 4, 2020

If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features). There are plenty of case studies that can prove it. Though the platform may not be for everyone, it is worth testing for both B2C and B2B businesses.

Reddit 115

Reddit CPC CPM Cost 115

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .

Case Study 131

Case Study ROI Social Media Team 131

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. But the way to build true community is by replying to comments and DMs that others leave on your posts. Whatever you believe about something, back up your opinion with case studies and data to add credibility to your words.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

MAY 11, 2023

You can also profile entrepreneurs in your industry or people in your community doing amazing work. Announce a new event or community initiative If you’re a business or brand, share any new initiatives you’re taking on, or announce upcoming events. It’s a great way to get into the YouTube community and build relationships.

YouTube 103

YouTube Video Film Sports 103

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Display testimonials linked to case studies in your sidebar. Highlight your company’s community involvement. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads.

LinkedIn 78

LinkedIn Tips Brands Training 78

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

FEBRUARY 17, 2016

Whether it’s a YouTube star, a SnapChat phenomenon, a B2B industry thought leader, or a particularly passionate customers with little audience but a lot of enthusiasm, real people have become the broadcast networks of the modern age. How do you get your content seen, heard, and played? People Are the New Media. highlight to tweet).

Influencer 60

Influencer Marketing Nielsen Case Study 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. That’s good news for a lot of us looking to get into the industry!

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Buffer Social

JULY 11, 2023

To maintain a distinctively human touch while also providing more value, I included the following: Personal anecdotes Professional expertise Humor Sentence imperfections Rich media Unique case studies While I used AI to speed up my writing, instead of using the time saved to write another article, I spent more time refining the same one.

Startup 61

Startup Applications System Wiki 61

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). The average length of Google’s top 10 results is 2450, and most of these are case studies and complete guides. Marketers spend an average of 41% on generating high-quality, relevant content. Source: Zazzle Media ).

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. A recent study by Demand Gen Report asked US marketers to rate tactics that drive the best results for lead nurturing. Customer content (case studies, reviews, etc.) Here are the results: Webinars 35%. Whitepapers 26%.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa B2B Summit (September 26-27 Boston). Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. You want more meat, less bun? Chris Brogan keynotes.

Eventful 127

Eventful Social Media B2B Conference 127

Convince & Convert

MARCH 1, 2016

I very carefully selected the examples, interviews, case studies, and research in Hug Your Haters so that it is relevant to all audiences. There are B2B examples and B2C examples. And, the book includes a quick reference guide so you can easily refer back to the main points over time. Why this Book is For You.

Posterous 60

Posterous Case Study Buy Research 60