Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 164

Case Study Brands B2B Marketing 164

Oktopost

JULY 20, 2023

It’s called Threads, and it’s been developed by none other than the Instagram team. It’s a fresh, fun, and professional space that’s making waves in the realm of B2B communication. These figures demonstrate the potential of Threads as a platform for B2B communication and community building.

Conversation 91

Conversation B2B Community building Instagram 91

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 70

B2B Campaign Statistics Data 70

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Often times sales leaders think all that “target marketing” and “target buyer persona” speak is for the marketing team. Send the buyer persona templates I mentioned in Tip #1 to your entire team. In a world of automation and robots… be the HUMAN!

B2B 78

B2B Exercises Remix Team 78

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. My word to you, point your efforts towards B2B.

B2B 180

B2B Social Media Case Study Consultant 180

Sherrilynne Starkie

APRIL 27, 2014

Often, the communications team is the moral conscious of an organization; we know that positive relationships are built and maintained through open, honest communication. Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. Spin Sucks author, Gini Dietrich agrees.

Case Study 260

Case Study B2B Authentication Review 260

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. According to Close.io’s Steli Efti, free trials should be a maximum of 14 days long in most cases. Though he writes about software startups, his advice applies to any B2B business. It’s critical that at this step, the sales and marketing teams are working together.

B2B 60

B2B How To Case Study Startup 60

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MAY 5, 2021

Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. Again, the average B2B buyer’s journey is growing longer. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. Case studies.

Data 115

Data Marketing How To Collaboration 115

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. The Plan Hollywood Branded reached out to Jason Derulo and his team by offering to build out a super romantic suite for he and his girlfriend. They would fill the suite with 10,000 PassionRoses.

Case Study 145

Case Study Study Influencer Project 145

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B. No problem!

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

NOVEMBER 22, 2022

Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. You won’t have a full team starting out and that’s okay. A case for growing your social media marketing agency services.

Social Media 96

Social Media How To Marketing Price 96

Sprout Social

OCTOBER 25, 2022

The social team at Triple Whale took notice of the trend and made it work for their brand. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. You never know who could be the best fit for your dream team.

Strategy 129

Strategy Brands Hubspot Survey 129

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. case study. case study. tumbling out of their mouth. Small, medium and large businesses are being impacted. Is your brand ready?

B2B 80

B2B Case Study Mobile Data 80

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study B2B Project Study 40

Convince & Convert

APRIL 24, 2012

Here are five places to look: Testimonials and Case Studies. These testimonials and case studies add credibility to your value proposition. One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. Stats Are Sexy. Time to Go Hunting.

Content 130

Content Case Study Marketing Survey 130

Sprout Social

JANUARY 27, 2020

Beyond your shared content, savvy B2B software buyers dig through discussions surrounding your brand on social, blogs and review sites , where trusted peers share their insights. Testimonials and case studies that highlight customer success build trust and favorability among new leads.

Software 102

Software Industry Social Media Marketing 102

Writtent Blog

APRIL 2, 2014

CMI Case Studies. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. The Business Case for Agile Content Marketing.

Resources 99

Resources Content Case Study eBook 99

Rebekah Radice

JULY 15, 2019

No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. Give a peek at team building days and activities. Video Case Studies. That’s where case studies come in. Case studies are often the last piece of social proof necessary to “seal the deal” with the customer.

Types 119

Types Video Content Case Study 119

Waxing UnLyrical

AUGUST 31, 2012

we decided to give the WUL team a bit of a break. So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. ” And from the team to you – have a terrific Labor Day weekend! Funny+useful=awesome.”

Twitter 154

Twitter Flickr Klout Case Study 154

Convince & Convert

MAY 19, 2016

here is a blog post from the Roojoom team that attracted considerable attention: Managing the Content Pipeline with the Right Dose of Guest Bloggers. Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. Feature Study. Not to toot our own horns—but we will!—here

Drupal 94

Drupal Content Case Study Statistics 94

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Or, will you enlist your marketing team for help in either producing the content, scheduling it, and/or replying to comments?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. ” -@davemorse ( tweet this ). The Balancing Act.

Case Study 131

Case Study ROI Social Media Team 131

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. One study found that nearly 90% of people will only buy from someone they trust. By putting their badge on your site, B2B brands have the chance to “borrow” some of their credibility for their own needs.

Examples 27

Examples Badge B2B Case Study 27

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. .

Comparison 146

Comparison SEO Curation Domain Name 146

Writtent Blog

JULY 26, 2013

Not only is there a mind-bogglingly impressive case study on the power of video, there’s loads of examples of real-life brands using Google+ Hangouts on Air to build an audience, create brand personality , and improve their SEO thanks to AuthorRank and Exposure. B2B Content Marketing Report – Need to Focus on the Basics.

ROI 74

ROI Process News Content 74

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Despite Google Analytics’s centrality in marketing, it is far from perfect.

Forums 62

Forums Reddit Analytics Sentiment 62

Buzz Marketing for Technology

OCTOBER 21, 2008

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.

Case Study 100

Case Study B2B Software Cost 100

Pam Moore

AUGUST 17, 2020

Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads. Details on how I got started on LinkedIn and why I love the platform so much. Details on exactly how I use LinkedIn to ignite my brand, syndicate my content and generate leads while I sleep.

LinkedIn 78

LinkedIn Tips Brands Training 78

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. Go behind the scenes of a local sports team Many people want to see what goes on inside the locker room or practice drills of sports teams.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 118

Case Study Community building Social Media Communities 118

Techipedia: Tamar Weinberg

JANUARY 11, 2012

More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms. Once you know what you need, where do you turn for help?

Social Media 168

Social Media Marketing How To Syndication 168