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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. LearnOnTikTok.

Examples 138
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How to define and share your core brand values effectively

Sprout Social

Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. 3 examples of brand values. The following examples of brand values will get you started. Promote Open, Authentic Communication. What are brand values?

Brands 123
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What is a UGC Creator and How to Become One in 2023 (ft. Advice from Experts)

Buffer Social

This is who we’re talking about and who brands are seeking to create authentic-looking content consistently. People now look out for authentic, lo-fi content that doesn’t look over-produced because that’s what creators they follow are doing – and, thus, what the algorithms on different platforms favor.

UGC 87
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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services. At the same time, these campaigns also benefit significantly from planning and organization.

B2B 62
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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

Most brands hide the identities of the team interacting on Facebook, lowering the “authenticity&# of interactions. Most brands neglect to set expectations through guidelines, commenting policies etc. Strangely, Nestle still hasn’t learned its lesson. Brands under fire online fared worst for this.

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How to use AI analytics for targeted business decisions

Sprout Social

Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. They want a personalized interaction that’s authentic and engaged. Sample this. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience.

Analytics 107
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64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

The Eagle Hill Consulting Employee Experience Survey 2021 was conducted by Ipsos in January 2021, and it included 1,003 respondents from a random sample of employees across the U.S. For example, 41 percent rated work-life balance as a top-two factor, followed by purposeful work (32 percent) and productive work (30 percent).

Survey 91