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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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5 Reasons We’re Cautious About Facebook’s Plans to Launch Instagram for Kids

Ignite Social Media

Age 13 is also the cutoff for the Children’s Online Privacy Protection Act ( COPPA ), which has tougher restrictions on platforms for younger kids. Data & Privacy Concerns. Why We’re Skeptical About Instagram for Kids. Under the age of 13, this audience has no direct buying power and no need for data to be collected on them.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. And, Street Bump is a mobile application that lets people improve their own neighbourhoods. But there are privacy and data ownership issues.”. Successful social media marketing to moms.

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Facebook Live: How to Stream a Webinar

Jon Loomer

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today. Webinars are a great sales tool for marketers. This is huge for the marketer.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession.

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Master AI for your Business – Kuala Lumpur workshop

Laurel Papworth

While not specifically designed for developers, this course provides an essential overview for business and marketing professionals. And while not a ‘developer’s’ course, as a business or marketing agency the aim is for you to have an overview of the tools behind this emergent technology sector. Integrations and APIs, 3rd party tools.