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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped. The screen capture above is only the beginning, it only shows a small part of the Meta trademark. Just think.

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

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5 best TikTok marketing agencies in 2023

Sprout Social

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. lukettrotman. A, B or C? ????

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

When to use: These types of YouTube ads are best used for brand awareness campaigns. In-feed video ads. An in-feed video ad appears at the top of YouTube search results as well as alongside related YouTube videos. When to use: Use this ad for product or brand consideration campaigns. Start a new campaign.

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11 Tips to Improve Your Instagram Ad Design and Get More Conversions

Hootsuite

This is especially important for ads that appear in the Instagram feed or the Explore page, since these have limited time to grab users’ attention before they scroll past. And no one wants to have to work when they’re scrolling through their Instagram feed. Recommended aspect ratio: 1:1 for in-feed ads, 9:16 for Stories or Explore ads.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits. Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. If you have a (brief) brand slogan, add it here. Image source.

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How to Fundraise on Social Media: 12 Tips to Increase Donations

Hootsuite

The campaign set the standard for how to fundraise on social media. You’ll see successful campaigns to mimic. Create a goal-oriented plan Any social media fundraising campaign needs both a destination and a roadmap. That’ll motivate your team to blow past previous campaigns. The roadmap is your campaign plan.